文水牛肉

Search documents
一大批“新商帮”,正疯狂涌入拼多多
Sou Hu Cai Jing· 2025-06-19 08:21
今年以来,全球贸易正面临新一轮的不确定性,很多中小企业迎来了生存之战。 作 者:明瑞 在此之下,一位来自义乌的女老板火了,面对海外订单腰斩,聂自勤没有降价求生,更没有哀叹求饶,"要就给,不要就换赛道",这句硬核回应的背后, 透着一股豁出去的狠劲和行动力。 在中国广袤的大地之上,有着数以千万计的"聂自勤",她们是构成这个庞大商业生态的最小单位,也是最坚韧的细胞。 去年以来,拼多多启动"新质商家百亿扶持"计划,涌现出一大批新质商家,这些来自浙江温州、福建晋江、山西吕梁等地的商家迅速崛起,他们往往出身 贫寒,没有羡煞旁人的学历背景,更没有靠山和资金支持,全靠白手起家,不等不靠不要,逐渐在商场上杀出一条生路。 随后他们又以乡土情缘为纽带,与当地更多人或合作或共事,持续推动事业做大。他们的"小生意",谈不上国产替代,与尖端突破无关,但他们恰恰又是 中国民营经济最主要的组成部分。 我们关注他们,只因民营经济的转型升级,既需要高精尖的单点突破,也需要整体的现代化提升。民营经济的大多数虽然总在镜头之外沉默,但他们的悲 喜,才是中国经济的脉搏。 一家女鞋厂,创造出"新温州模式" 在大众的印象中,温州几乎是财富的代名词,它是著名 ...
千年商帮,如何借拼多多千亿扶持续写传奇?
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-18 03:08
Core Insights - The article discusses the revival of traditional Chinese business cultures, particularly the Jin, Wen, and Min merchants, in the context of the new e-commerce era, highlighting their enduring values of integrity, pragmatism, and innovation [1][8][20] Group 1: Jin Merchants - Jin merchants have historically emphasized integrity and a win-win ecosystem for agricultural products, adapting their business philosophy to modern e-commerce platforms like Pinduoduo [1][20] - The story of Li Shixuan illustrates how the Jin merchant spirit of innovation and market expansion has evolved in the digital age, utilizing online platforms to enhance transparency and efficiency in the supply chain [19][20] Group 2: Wen Merchants - Wen merchants, known for their entrepreneurial spirit, have transitioned from traditional sales methods to innovative e-commerce strategies, exemplified by Wang Kai's success in live-streaming sales on Pinduoduo [2][5][8] - The shift from offline to online sales has allowed Wen merchants to maintain their competitive edge, with Wang Kai achieving significant sales growth through effective market engagement and product selection [6][7][8] Group 3: Min Merchants - Min merchants are characterized by their adventurous spirit and willingness to embrace new opportunities, as seen in the rise of brands like Anta and the transformation of traditional businesses into modern e-commerce entities [9][11] - The case of Chen Qingfu demonstrates how Min merchants are leveraging e-commerce to revitalize struggling brands, focusing on quality and direct-to-consumer sales strategies [12][13] Group 4: E-commerce Impact - The article highlights the significant role of platforms like Pinduoduo in supporting traditional merchants' transition to e-commerce, providing financial incentives and marketing support to enhance their digital presence [7][11][20] - The integration of online and offline sales channels is emphasized as a crucial strategy for modern merchants, allowing them to optimize inventory and respond to market demands effectively [7][20]