"正式成立！"7 月30日，全省首 个县级"媒体 +"联盟落地千年 禅都——云浮新 兴。 全省首个县 级"媒体+"联盟 成立！云浮新兴 开创"媒体+"助 力"百千万工 程"新局面_南方 +_南方plus 7月30日，"媒体+"赋能"百千万工程"新兴联盟正式成立 主办方介 绍，"媒体+"赋 能"百千万工 程"新兴联盟， 旨在深入贯彻党 中央关于全面推 进乡村振兴的重 大决策部署，落 实省委"1310"具 体部署和市 委"365"竞标争 先体系要求，让 主流媒体成为新 兴县产业链重要 一环。现场，在 省、市有关部门 领导，中央、 省、市、县各级 媒体代表以及企 业代表、新农人 代表等见证下， 新兴县开启 以"媒体+"书 写"农业强、农 村美、农民 富"的新篇章。 此次联盟聚 焦"农业增效 益、农村增活 力、农民增收 入"目标，整合 媒体资源、发挥 传播优势，为新 兴县"百千万工 程"注入强劲动 力，助力开创乡 村全面振兴新局 面。 新兴县委书记陈哲江 "自实施'百千万 工程'以来，新 兴县坚持发挥媒 体的信息传播、 资源整合、品牌 塑造、舆论引导 等功能，打造了 新兴香荔、新兴 凉果、新兴梅花 旅游季等产业 这份 ...

Core Viewpoint - The establishment of a "Media+" alliance in Xinxing County aims to empower the "Hundred-Thousand-Ten Thousand Project" for agricultural product market system construction, enhancing agricultural efficiency, rural vitality, and farmer income [1][4][6]. Group 1: Event Overview - A seminar focusing on "Media+" empowering the "Hundred-Thousand-Ten Thousand Project" was held on July 17 at the Southern Newspaper Media Group's Guangdong Rural Revitalization Cultural Service Industrial Park [2][7]. - Leaders from the Guangdong Provincial Department of Agriculture and Rural Affairs, as well as media representatives, gathered to discuss the implementation of the action plan for agricultural market system construction [3][4]. Group 2: Action Plan and Objectives - The action plan (2025-2027) emphasizes the role of media in information dissemination, resource integration, brand building, and public opinion guidance, while embracing new technologies and exploring new models [8][9]. - The plan aims to create a collaborative innovation mechanism between traditional and new media, focusing on high-quality development in rural areas [10][11]. Group 3: Agricultural Development in Xinxing County - Xinxing County is rich in agricultural resources and is currently developing six major billion-yuan industries, including rice flour, cool fruits, prepared dishes, and livestock [18][19]. - The county faces challenges such as insufficient industrialization and the need for increased agricultural product value and deep processing [21][22]. Group 4: Cultural Integration and Branding - The county's agricultural products, like Xinxing fragrant lychee, have cultural and historical significance, which can be leveraged to enhance their market value [12][26]. - The historical connection of Xinxing fragrant lychee to Zen Buddhism can be utilized to create a cultural brand, enhancing the product's identity and market appeal [13][15]. Group 5: Future Initiatives - Recommendations include hosting a "Media" alliance launch event and creating policies to integrate media resources into the agricultural sector, enhancing the cultural value of agricultural products [30][32]. - The Southern Rural Newspaper has been actively involved in promoting agricultural products and has achieved significant results in building a market system [35][42].

Core Viewpoint - The article highlights the development of six major billion-dollar industry clusters in Xinxing, Guangdong, showcasing the region's unique agricultural and industrial products, particularly focusing on the "fragrance" associated with its local specialties and cultural heritage [10][105]. Industry Overview - Xinxing is home to six billion-dollar industry clusters, including the fragrant Xinxing scented lychee, traditional preserved fruits, handmade rice noodles, smart manufacturing, and pre-prepared dishes, all contributing to the region's economic growth [10][105]. - The lychee industry has a planting area of 25,000 acres, accounting for over 47% of the county's lychee production, with an annual output value of 500 million yuan [23][26]. Agricultural Products - The Xinxing scented lychee, known for its small seeds and thick, juicy flesh, is a geographical indication product with a rich history dating back to the Tang Dynasty [18][21]. - The preserved fruit industry, particularly the Xinxing preserved plums, is a key player, with a target to exceed 10 billion yuan in output value over the next five years [42]. - The traditional rice noodle industry, with an annual production of 18,000 tons and a value exceeding 100 million yuan, has maintained its core competitiveness by focusing on local flavors [55]. Technological Advancements - The smart livestock farming sector in Xinxing has established a national modern agricultural industrial park, focusing on efficient and environmentally friendly breeding practices, with an annual output of 730,000 pigs and 162 million poultry [66]. - The pre-prepared dishes industry is rapidly growing, with an expected output value of 1.53 billion yuan by 2024, driven by a 20% annual growth rate [75]. Industrial Strength - Xinxing is recognized as the largest county-level stainless steel kitchenware export base in China, with 110 enterprises and an annual export value nearing 400 million USD [90]. - The region's stainless steel kitchenware holds a 45% market share in Europe, demonstrating its significant global presence [91]. Cultural and Tourism Integration - Xinxing's rich cultural heritage, particularly its Zen Buddhist roots, attracts millions of tourists annually, contributing to its ranking as one of the top counties in China for tourism strength [100][101]. - The integration of agriculture, culture, and tourism is emphasized through events like the Lychee Festival and Zen Culture Festival, enhancing the region's appeal [102][104].