Core Viewpoint - The 2025 Guangdong Rural Singer Competition for the Yunfu-Jiangmen division successfully concluded, showcasing local talent and promoting cultural heritage through music [6][82]. Group 1: Event Overview - The competition took place on September 12-13 at the cultural square in Xinxing County, featuring 30 contestants performing various genres including Cantonese classics, Hakka songs, and original folk music [3][4][6]. - The event attracted significant attention, with over a hundred rural music enthusiasts participating [18][19]. Group 2: Winners and Prizes - The top three contestants were Yang Xiuhun (champion), Su Weihua (runner-up), and Liang Jie (third place), winning cash prizes of 9,800 yuan, 6,800 yuan, and 3,800 yuan respectively, and advancing to the provincial semi-finals [7][70][119]. Group 3: Cultural Significance - The competition aimed to use music as a means to discover rural musical talent and support the "Hundred Million Project" for rural revitalization, providing cultural backing for development [82][83]. - The event featured a variety of performances that highlighted local culture and traditions, fostering community engagement and pride [34][66]. Group 4: Sponsorship and Support - The event was organized by several entities including the Southern Media Group, Guangdong Provincial Office of Spiritual Civilization Construction, and the Guangdong Provincial Department of Agriculture and Rural Affairs, with sponsorship from Wens Food Group [84][86][110]. - Wens Food Group, a leading enterprise in the region, has been instrumental in promoting rural development and agricultural modernization [108][112]. Group 5: Community Engagement - The event included local product stalls, allowing attendees to experience regional specialties while enjoying the performances, thus enhancing community interaction and support for local businesses [88][90]. - The competition not only entertained but also educated the audience about local culture and industries, contributing to a sense of belonging and community pride [66][104].

Core Points - The first county-level "Media+" alliance in the province was officially established in Xinxing on July 30, aimed at enhancing rural revitalization efforts through media integration [2][4][55] Group 1: Alliance Objectives and Structure - The "Media+" alliance focuses on empowering the "Hundred Million Project" to boost agricultural efficiency, rural vitality, and farmer income by integrating media resources and leveraging communication advantages [10][11][23] - The establishment of the alliance is part of a broader strategy to implement the central government's rural revitalization policies and local government initiatives [5][6][22] Group 2: Regional Advantages - Xinxing County benefits from a strategic location within the Greater Bay Area, with strong transportation links and a balanced industrial foundation, including modern agriculture and tourism [12][13][15] - The county has developed six major industrial clusters and is home to key agricultural enterprises, enhancing its competitive edge [14][19] Group 3: Media's Role and Contributions - The media is positioned as a vital partner in rural revitalization, tasked with information dissemination, resource integration, and brand building [20][22][39] - The alliance aims to enhance the visibility and influence of Xinxing's unique products and cultural heritage through targeted media campaigns [21][55] Group 4: Initial Projects and Collaborations - The alliance launched its first batch of projects, including ten featured agricultural products, ten notable villages, and ten recommended tourism routes, to promote local resources [30][31][32] - Key media representatives and local leaders participated in the alliance's formation, emphasizing collaboration for high-quality development [36][54]

Core Viewpoint - The establishment of a "Media+" alliance in Xinxing County aims to empower the "Hundred-Thousand-Ten Thousand Project" for agricultural product market system construction, enhancing agricultural efficiency, rural vitality, and farmer income [1][4][6]. Group 1: Event Overview - A seminar focusing on "Media+" empowering the "Hundred-Thousand-Ten Thousand Project" was held on July 17 at the Southern Newspaper Media Group's Guangdong Rural Revitalization Cultural Service Industrial Park [2][7]. - Leaders from the Guangdong Provincial Department of Agriculture and Rural Affairs, as well as media representatives, gathered to discuss the implementation of the action plan for agricultural market system construction [3][4]. Group 2: Action Plan and Objectives - The action plan (2025-2027) emphasizes the role of media in information dissemination, resource integration, brand building, and public opinion guidance, while embracing new technologies and exploring new models [8][9]. - The plan aims to create a collaborative innovation mechanism between traditional and new media, focusing on high-quality development in rural areas [10][11]. Group 3: Agricultural Development in Xinxing County - Xinxing County is rich in agricultural resources and is currently developing six major billion-yuan industries, including rice flour, cool fruits, prepared dishes, and livestock [18][19]. - The county faces challenges such as insufficient industrialization and the need for increased agricultural product value and deep processing [21][22]. Group 4: Cultural Integration and Branding - The county's agricultural products, like Xinxing fragrant lychee, have cultural and historical significance, which can be leveraged to enhance their market value [12][26]. - The historical connection of Xinxing fragrant lychee to Zen Buddhism can be utilized to create a cultural brand, enhancing the product's identity and market appeal [13][15]. Group 5: Future Initiatives - Recommendations include hosting a "Media" alliance launch event and creating policies to integrate media resources into the agricultural sector, enhancing the cultural value of agricultural products [30][32]. - The Southern Rural Newspaper has been actively involved in promoting agricultural products and has achieved significant results in building a market system [35][42].

Core Viewpoint - The article highlights the development of six major billion-dollar industry clusters in Xinxing, Guangdong, showcasing the region's unique agricultural and industrial products, particularly focusing on the "fragrance" associated with its local specialties and cultural heritage [10][105]. Industry Overview - Xinxing is home to six billion-dollar industry clusters, including the fragrant Xinxing scented lychee, traditional preserved fruits, handmade rice noodles, smart manufacturing, and pre-prepared dishes, all contributing to the region's economic growth [10][105]. - The lychee industry has a planting area of 25,000 acres, accounting for over 47% of the county's lychee production, with an annual output value of 500 million yuan [23][26]. Agricultural Products - The Xinxing scented lychee, known for its small seeds and thick, juicy flesh, is a geographical indication product with a rich history dating back to the Tang Dynasty [18][21]. - The preserved fruit industry, particularly the Xinxing preserved plums, is a key player, with a target to exceed 10 billion yuan in output value over the next five years [42]. - The traditional rice noodle industry, with an annual production of 18,000 tons and a value exceeding 100 million yuan, has maintained its core competitiveness by focusing on local flavors [55]. Technological Advancements - The smart livestock farming sector in Xinxing has established a national modern agricultural industrial park, focusing on efficient and environmentally friendly breeding practices, with an annual output of 730,000 pigs and 162 million poultry [66]. - The pre-prepared dishes industry is rapidly growing, with an expected output value of 1.53 billion yuan by 2024, driven by a 20% annual growth rate [75]. Industrial Strength - Xinxing is recognized as the largest county-level stainless steel kitchenware export base in China, with 110 enterprises and an annual export value nearing 400 million USD [90]. - The region's stainless steel kitchenware holds a 45% market share in Europe, demonstrating its significant global presence [91]. Cultural and Tourism Integration - Xinxing's rich cultural heritage, particularly its Zen Buddhist roots, attracts millions of tourists annually, contributing to its ranking as one of the top counties in China for tourism strength [100][101]. - The integration of agriculture, culture, and tourism is emphasized through events like the Lychee Festival and Zen Culture Festival, enhancing the region's appeal [102][104].