火力全开！"媒 体+"百千万工 程，云浮市县已 全覆盖_南方+_ 南方plus 近日，云浮市正 式印发《云浮 市"媒体+"赋 能"百千万工 程"农产品市场 体系建设行动方 案（2025-2027 年）》（以下简 称《行动方 案》）。 《行动方案》深 入落实省 委"1310"具体部 署及市 委"365"竞标争 先体系要求，围 绕"农业增效 益、农村增活 力、农民增收 入"，积极发 展"媒体+"新业 态，推动实现促 进城乡消费、农 旅发展、融湾出 海、农民增收、 媒体转型五大目 标。《行动方 案》提出了8大 重点任务以及3 项具体保障措 施，重点从市 场、产业、文 化、农旅、品 牌、科技、人 才、资源八个方 面着力，充分发 挥媒体在市场开 拓、资源整合、 品牌塑造与舆论 引导方面的优 势，全面助 力"百千万工 程"落地见效， 为云浮乡村全面 振兴注入新动 力。 巧用"媒体+"拓 宽产销渠道 助力农产品"出 山向海" 创新"媒体+市 场"联动开展农 产品宣传推介， 以云城番薯季、 云安花生文化活 动、罗定稻米文 化系列活动、新 兴香荔产业发展 大会、郁南无核 黄皮推介会等特 色节庆为载体， 通过"请进来体 验"和" ...

Core Viewpoint - The establishment of a "Media+" alliance in Xinxing County aims to empower the "Hundred-Thousand-Ten Thousand Project" for agricultural product market system construction, enhancing agricultural efficiency, rural vitality, and farmer income [1][4][6]. Group 1: Event Overview - A seminar focusing on "Media+" empowering the "Hundred-Thousand-Ten Thousand Project" was held on July 17 at the Southern Newspaper Media Group's Guangdong Rural Revitalization Cultural Service Industrial Park [2][7]. - Leaders from the Guangdong Provincial Department of Agriculture and Rural Affairs, as well as media representatives, gathered to discuss the implementation of the action plan for agricultural market system construction [3][4]. Group 2: Action Plan and Objectives - The action plan (2025-2027) emphasizes the role of media in information dissemination, resource integration, brand building, and public opinion guidance, while embracing new technologies and exploring new models [8][9]. - The plan aims to create a collaborative innovation mechanism between traditional and new media, focusing on high-quality development in rural areas [10][11]. Group 3: Agricultural Development in Xinxing County - Xinxing County is rich in agricultural resources and is currently developing six major billion-yuan industries, including rice flour, cool fruits, prepared dishes, and livestock [18][19]. - The county faces challenges such as insufficient industrialization and the need for increased agricultural product value and deep processing [21][22]. Group 4: Cultural Integration and Branding - The county's agricultural products, like Xinxing fragrant lychee, have cultural and historical significance, which can be leveraged to enhance their market value [12][26]. - The historical connection of Xinxing fragrant lychee to Zen Buddhism can be utilized to create a cultural brand, enhancing the product's identity and market appeal [13][15]. Group 5: Future Initiatives - Recommendations include hosting a "Media" alliance launch event and creating policies to integrate media resources into the agricultural sector, enhancing the cultural value of agricultural products [30][32]. - The Southern Rural Newspaper has been actively involved in promoting agricultural products and has achieved significant results in building a market system [35][42].

Core Viewpoint - The 2025 Xinxing Xiangli Music Carnival was held in Xinxing County, Yunfu City, showcasing the cultural charm of the region through various performances centered around the local specialty, Xiangli (fragrant lychee) [2][4]. Group 1: Event Overview - The music carnival took place on the evening of July 4, 2025, at the cultural square in Xinxing County, attracting thousands of citizens [2][4]. - The event featured a variety of performances including choral singing, solo acts, dances, and theatrical presentations that narrate the story of Xiangli [3][6]. Group 2: Performance Highlights - The opening performance included the classic Cantonese song "Lychee Ode," which received enthusiastic applause for its emotional delivery [6][7]. - A children's dance titled "Little Lotus Leaf" captivated the audience with its playful choreography [10]. - The female solo "New State Zen Rhythm" provided a serene contrast to the lively atmosphere of the summer night [13]. - The classic Cantonese song "Flower Field Mistake" showcased the exquisite singing skills of two Cantonese opera masters, reenacting a romantic story [15][16]. - A situational dance "The Big Red Wedding Sedan" depicted the joyous traditional wedding customs of Lingnan [18][19]. - The dance "Thick Makeup and Light Makeup Are Both Suitable" illustrated the unique charm of Eastern aesthetics through graceful movements [22]. - A duet "Mountain People Sing Mountain Songs" energized the crowd with its powerful vocal performance [24][26]. - The vibrant solo "All the Way Blossoms" ignited enthusiasm among the audience, illuminated by the flickering lights of mobile phones [28]. - A comedic skit "The Appointed Xiangli" told a whimsical story of a Ming Dynasty emperor transported to modern Xinxing, enchanted by the taste of Xiangli [30][31]. - The dance "Blue and White Porcelain" elegantly conveyed the timeless beauty of Chinese blue and white ceramics [33]. - The dance "Joy of Harvest" celebrated the bountiful harvest with dynamic and spirited performances [36]. Group 3: Audience Engagement - The event was characterized by a full venue, with cheers and applause resonating throughout the square, creating a lively and festive atmosphere [40].

Core Points - The 2025 Yunfu New Fragrant Lychee Industry Development Conference was officially launched, focusing on promoting the local lychee industry and enhancing its market value [1][17][21] - The conference aims to integrate agricultural, cultural, and tourism sectors to support rural revitalization and high-quality economic development in the region [12][13][23] Group 1: Conference Overview - The conference featured a series of procurement agreements and collaborative initiatives for the New Fragrant Lychee, showcasing the development of six major industries including lychee, rice noodles, and cool fruits [3][10][12] - Key government officials, including the Yunfu Municipal Party Secretary, attended the event to promote investment opportunities in the region [17][18] Group 2: Industry Development - The New Fragrant Lychee is a unique variety with a cultivation history of over 1,300 years, recognized as a national geographical indication product [27][28] - By 2025, the lychee planting area in the region is expected to reach approximately 53,600 acres, with an estimated production of 38,600 tons, contributing nearly 520 million yuan in total output value [47][48] Group 3: Market Expansion - The conference facilitated procurement agreements, with five companies committing to purchase a total of 74,500 pounds of New Fragrant Lychee [56][58] - The Guangdong Zhongli Agricultural Group plans to export over 200 tons of New Fragrant Lychee to high-end supermarkets in RCEP member countries [63][66] Group 4: Collaborative Initiatives - A framework agreement was signed to establish the Guangdong Lychee Molecular Labeling Engineering Technology Research Center, aimed at enhancing the quality and processing of New Fragrant Lychee [69][72] - The conference highlighted the integration of six major industries, showcasing the region's diverse agricultural and cultural offerings [75][76]

Core Viewpoint - The article highlights the development of six major billion-dollar industry clusters in Xinxing, Guangdong, showcasing the region's unique agricultural and industrial products, particularly focusing on the "fragrance" associated with its local specialties and cultural heritage [10][105]. Industry Overview - Xinxing is home to six billion-dollar industry clusters, including the fragrant Xinxing scented lychee, traditional preserved fruits, handmade rice noodles, smart manufacturing, and pre-prepared dishes, all contributing to the region's economic growth [10][105]. - The lychee industry has a planting area of 25,000 acres, accounting for over 47% of the county's lychee production, with an annual output value of 500 million yuan [23][26]. Agricultural Products - The Xinxing scented lychee, known for its small seeds and thick, juicy flesh, is a geographical indication product with a rich history dating back to the Tang Dynasty [18][21]. - The preserved fruit industry, particularly the Xinxing preserved plums, is a key player, with a target to exceed 10 billion yuan in output value over the next five years [42]. - The traditional rice noodle industry, with an annual production of 18,000 tons and a value exceeding 100 million yuan, has maintained its core competitiveness by focusing on local flavors [55]. Technological Advancements - The smart livestock farming sector in Xinxing has established a national modern agricultural industrial park, focusing on efficient and environmentally friendly breeding practices, with an annual output of 730,000 pigs and 162 million poultry [66]. - The pre-prepared dishes industry is rapidly growing, with an expected output value of 1.53 billion yuan by 2024, driven by a 20% annual growth rate [75]. Industrial Strength - Xinxing is recognized as the largest county-level stainless steel kitchenware export base in China, with 110 enterprises and an annual export value nearing 400 million USD [90]. - The region's stainless steel kitchenware holds a 45% market share in Europe, demonstrating its significant global presence [91]. Cultural and Tourism Integration - Xinxing's rich cultural heritage, particularly its Zen Buddhist roots, attracts millions of tourists annually, contributing to its ranking as one of the top counties in China for tourism strength [100][101]. - The integration of agriculture, culture, and tourism is emphasized through events like the Lychee Festival and Zen Culture Festival, enhancing the region's appeal [102][104].

Core Viewpoint - The article highlights the upcoming "2025 Yunfu New Xing Lychee Industry Development Conference," emphasizing the significance of the New Xing lychee as a cultural and economic asset, and its role in promoting regional development and tourism [3][9][48]. Group 1: Event Overview - The "2025 Yunfu New Xing Lychee Industry Development Conference" will take place on July 4, 2023, in New Xing County, integrating cultural elements with the lychee industry [3][4]. - The event aims to celebrate the annual harvest of New Xing lychee, a fruit known for its small seed and crisp, sweet flesh, with a cultivation history of over 1300 years [6][8]. Group 2: Industry Development - The conference will focus on creating a comprehensive empowerment system from farm to table, breaking traditional sales models [10][14]. - It will facilitate precise market connections and promote financial support initiatives for local farmers, enhancing consumer engagement [18][20]. Group 3: Technological Integration - A key aspect of the conference will be the signing of an agreement to establish the "Guangdong Lychee Molecular Labeling Engineering Technology Research Center," aimed at ensuring the quality of New Xing lychee through molecular technology [21][22]. Group 4: Marketing and Promotion - The event will leverage e-commerce and live streaming to broaden sales channels, allowing consumers to experience the joy of lychee harvesting virtually [23][24]. - New Xing lychee will be showcased at the Guangdong-Hong Kong-Macao Games, enhancing its brand visibility on a national level [29][30]. Group 5: Cultural and Tourism Integration - The conference will offer a culinary experience featuring lychee-infused dishes created by renowned chefs, promoting local cuisine [38][39]. - Attendees will have the opportunity to participate in lychee picking and engage in cultural activities, fostering a connection to agricultural heritage [41][42].

Core Viewpoint - The article discusses the upcoming harvest and market launch of the "Xinxing Xiangli" lychee, highlighting its unique qualities and the efforts to promote its brand and industry development in Xinxing County, Guangdong Province [10][22][56]. Group 1: Market Launch and Production - The Xinxing Xiangli is expected to enter the market around early July, with local farmers closely monitoring the ripeness of their crops for optimal harvest timing [4][5]. - One farmer anticipates a yield of 100,000 pounds from over 400 acres, with an initial market price set at 15 yuan per pound, indicating potential for negotiation on larger orders [6][7]. - The Xinxing Xiangli industry is preparing for a significant promotional event on July 4, aimed at enhancing the brand's visibility and connecting production with sales [9][10]. Group 2: Unique Characteristics and Historical Significance - Xinxing County is known for its unique climate and soil conditions, which contribute to the distinctive qualities of the Xinxing Xiangli, recognized as one of the top fruits in Lingnan [14][16][17]. - The Xinxing Xiangli has historical roots dating back to the Tang Dynasty, with a notable tree planted by the Sixth Patriarch Huineng, which has become a cultural symbol for the region [34][40][44]. - The lychee variety has received multiple accolades, including national geographical indication protection and awards at international exhibitions, underscoring its quality and reputation [18][20]. Group 3: Industry Development and Future Projections - The Xinxing Xiangli accounts for approximately 47% of the lychee planting area in Xinxing County, indicating its significance in the local agricultural landscape [23][24]. - The county has implemented various measures since the 1970s to improve the quality and management of lychee production, focusing on the Xinxing Xiangli [48][49]. - By 2025, the projected planting area for lychee in Xinxing County is expected to reach about 53,600 acres, with an estimated production of 38,600 tons and a value of 512 million yuan, of which the Xinxing Xiangli will cover approximately 25,200 acres and yield 13,000 tons [58][59].

Core Viewpoint - The article highlights the upcoming harvest of the New Xingxiang lychee, a unique variety from Xinxing County, which is expected to be available in early July, showcasing its quality and market demand [1][2][4]. Group 1: Product Overview - The New Xingxiang lychee is characterized by its small seed, thick flesh, crisp texture, and strong aroma, making it superior to traditional late-ripening varieties like Nuomici and Guiwei [14][16]. - The lychee is recognized as a national geographical indication product and has been awarded the title of "Top Ten Fruits in Lingnan" [14][16]. - The cultivation area for New Xingxiang lychee spans across several towns in Xinxing County, with significant harvests anticipated this season [18][19]. Group 2: Cultivation and Recognition - The New Xingxiang lychee is cultivated on a 200-acre farm, and the farm owner has developed unique cultivation techniques that have led to consistent profitability [8][9]. - The farm has received accolades, including a silver award in the first "One Product Lychee" planting base network evaluation competition in Guangdong [10][11]. - The region's favorable climate, abundant sunlight, and unique soil contribute to the high quality of the New Xingxiang lychee [12][13]. Group 3: Cultural Significance - The New Xingxiang lychee has historical ties to Zen culture, with a lychee tree planted by the Sixth Patriarch Huineng in 712 AD still thriving today, enhancing its cultural heritage [24][25][28]. - This historical connection has positioned the New Xingxiang lychee as a significant agricultural cultural heritage resource in Guangdong [26][29]. - The integration of "lychee + cultural tourism" is being promoted in Xinxing County, making the lychee a key driver for summer tourism and local economic development [30][31].