旅客在摊位前品尝购买助农特色好物。黄奥兴 摄 广东物产丰饶，各地农特产品各具特色，但很多优质产品宣传推广不够。自2023年9月服务区提质升级 专项工作启动以来，广东交通集团对225对服务区(停车区)进行升级改造。依托此基础，高速公路服务 区打造为展示广东特色文化、展销特色农产品、品尝特色美食的平台。 例如在江罗高速新城服务区设立"禅意云浮"文化区，聚焦新兴香荔、罗定稻米、禅茶等特色农产品；而 在揭博高速瓦溪服务区的"蝉韵客乡"生态厅，创新设置蝉茶盲品挑战、黄酒调饮DIY与花朝戏脸谱彩绘 互动区，把客家非遗与地方农产品紧密联结，让粤东客乡风情深入人心。 "助农驿站，关乎农民增收、关乎乡村振兴、关乎区域协调发展，是'广货行天下'又一重要的桥梁纽 带。"广东省农业农村厅相关负责人表示，要利用好服务区汇聚的"车流、人流、物流"所形成的数据资 源，推动从"菜篮子工程"到"车尾箱经济"的场景跃迁，打造沉浸式、体验式消费新空间。 乐驿商贸公司董事长王君刚认为，通过建立稳定的产销合作关系，既保障了"粤字号"广货优品稳定进驻 服务区专柜，也建立起"服务区直采、村级直供"的短链供应。 近5000种"粤字号"土特产借高速路网走向全 ...

叶雷飞：27年守 护国恩寺千年古 荔丨古树守护人 手记_南方+_南 方plus 编者按：在岭南 大地的村落、山 野与街巷间， 8.5万余株古树 名木静静生长。 它们跨越岁月， 既是自然的年 轮，也是岭南文 化的脉络。古树 能够屹立至今， 离不开一代代人 的守护。 在广东，有人遵 循祖训守望乡 土，有人扎根基 层精心管养，有 人借助科技为古 树"问诊"，也有 人奔走呼吁，让 更多人加入守护 行列。 身份不同，方式 各异，但他们都 选择站在古树的 树荫下，与时间 同行。 本专题将走进古 树守护人，记录 人与古树相互守 望的动人故事。 冬日的国恩寺 旁，塔脚村党支 部书记叶雷飞正 在古荔树及周边 果林间，仔细修 剪枝丫、清理园 间杂草、检查土 壤状况，有条不 紊地开展冬季果 园管理准备工 作。 自1998年受聘成 为这棵六祖惠能 大师亲手种植的 古荔树管理员， 叶雷飞已用27年 光阴，完成了 从"古荔守护 人"到"产业带头 人"的蜕变，让 千年"佛荔"不仅 永葆生机，更成 为传承文化、带 动乡村振兴的重 要纽带。 "守护古树，既 要用心，更要懂 它。"叶雷飞始 终秉持尊重自然 生长规律的原 则，不进行过多 干预，却 ...

Core Insights - The article highlights the development of unique agricultural products in the northern Guangdong region, emphasizing the transformation of local specialties into significant economic drivers for rural revitalization [9][67]. Group 1: Agricultural Development in Northern Guangdong - The northern Guangdong region, including cities like Qingyuan, Shaoguan, Yunfu, and Heyuan, is leveraging its unique mountainous and water-rich environment to enhance agricultural productivity [7][9]. - Qingyuan is focusing on five major billion-yuan industries, with an investment of approximately 45 million yuan in 2023 to develop products like Qingyuan chicken and Yingde black tea, aiming for a total agricultural output value of 400.67 billion yuan, which has doubled from 192 billion yuan in 2021 [16][20]. - Shaoguan is building a multi-layered brand system under the "Shanmei Shaonong" brand, with significant contributions from local products like the Danxia Gonggan, which has a projected output value of 1.8 billion yuan in 2024 [30][32]. Group 2: Specific Agricultural Products and Their Impact - Yunfu, known as the "Hometown of Southern Medicine," has over 1.35 million acres of medicinal plants, contributing significantly to the province's agricultural output [41][42]. - Heyuan is recognized for its ecological products, with a focus on oil tea and unique tea varieties like the Zijin cicada tea, which has a projected output value exceeding 2.5 billion yuan in 2024 [56][60]. - The article mentions the upcoming Greater Bay Area Agricultural Products Trade Fair, which will provide a platform for over 1,000 core buyers to connect with northern Guangdong's agricultural products, enhancing market reach [68][70].

Core Insights - The Guangdong Yunfu-RCEP Third Industry Cooperation Conference will be held from October 17 to 19, 2025, in Yunfu City, aiming to enhance economic cooperation between Guangdong and RCEP member countries [3][7][9] - The conference will focus on expanding RCEP industrial cooperation and shaping new advantages for open development, featuring six prominent characteristics compared to previous editions [19] Group 1: Conference Highlights - The international participation has significantly increased, with a 70% rise in foreign attendees compared to last year, covering all RCEP member countries [21][23] - The conference will promote three major trillion-yuan industrial clusters: modern agriculture, green building materials, and intelligent manufacturing, with the addition of precious metals as a new focus area [24][25] - Mechanisms for cooperation have matured, with multiple memorandums of understanding to be signed across government, trade, and civil sectors, including agreements with Cambodia and Vietnam [28][30] Group 2: Industrial Development - Yunfu is implementing a strategy to connect with the Greater Bay Area and RCEP, successfully hosting the conference for two consecutive years, which has enhanced its international resource connections [14][15] - The trade volume with RCEP member countries is projected to reach 27.1% of Yunfu's total imports and exports in 2024, making RCEP the city's largest trading partner for three consecutive years [16][17] - The modern agriculture industry cluster in Yunfu is expected to reach a value of 842.9 billion yuan in 2024, with projections to exceed one trillion yuan by 2025, marking it as the city's first trillion-yuan industry cluster [56] Group 3: Agricultural Focus - Yunfu is recognized for its rich agricultural resources and has established a modern agricultural industry system, including livestock, southern medicine, and grain and oil sectors [51] - The newly added modern agriculture (food) exhibition will serve as a high-level platform for cooperation, aiming to connect Yunfu's agricultural products with RCEP market demands [62][68] - The exhibition will feature 21 booths, showcasing poultry products, bamboo shoots, and traditional Chinese medicine, providing immersive experiences for attendees from RCEP member countries [64][66]

Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Yunfu City, aimed at enhancing the agricultural market system and promoting rural revitalization through various media and industry integrations [2][83]. Group 1: Action Plan Overview - Yunfu City has officially issued the "Media+ Empowerment 'Hundred Million Project' Agricultural Market System Construction Action Plan (2025-2027)" [2][3]. - The action plan aligns with provincial directives and focuses on increasing agricultural efficiency, rural vitality, and farmers' income [5][84]. - It outlines eight key tasks and three specific support measures, targeting market, industry, culture, agriculture-tourism, branding, technology, talent, and resources [6][8]. Group 2: Key Tasks and Goals - The initiative aims to achieve five main goals: promoting urban-rural consumption, developing agriculture-tourism, facilitating market access, increasing farmers' income, and transforming media [6][8]. - The plan emphasizes the role of media in market expansion, resource integration, brand building, and public opinion guidance to support the "Hundred Million Project" [8][9]. Group 3: Media and Market Integration - The strategy includes innovative "Media+Market" approaches to promote agricultural products through various cultural events and festivals [13][15]. - It aims to expand market reach to regions such as RCEP, Guangdong-Hong Kong-Macao Greater Bay Area, Beijing-Tianjin-Hebei, and Yangtze River Delta [15][18]. - The plan encourages the establishment of large agricultural enterprises that integrate planting, processing, and sales to enhance the agricultural value chain [18]. Group 4: Cultural Branding and Promotion - The initiative seeks to leverage local cultural resources to create unique cultural IPs and effectively tell the stories of agricultural brands [22][27]. - It promotes the development of "Media+Culture" to enhance the influence of regional public brands like "Yun Agricultural Products" and "Green Nourishment in Yunan" [27][80]. Group 5: Technology and Talent Development - The action plan emphasizes the integration of technology, such as AI and IoT, into agricultural production to strengthen the data foundation for "Media+Technology" [37][81]. - It includes training programs for new farmers to enhance their skills in production, market understanding, media, and operations [39][46]. Group 6: Local Implementation and Collaboration - Each county in Yunfu is actively responding to the action plan by developing specific implementation strategies and launching various initiatives [51][54]. - The collaboration among different media levels and local governments aims to create a comprehensive support system for the agricultural sector [75][78].

Core Viewpoint - The article highlights the development of Xinxing County in Yunfu City, focusing on its integration of Zen culture, tourism, and modern industries, which has led to significant economic growth and increased recognition as a tourist destination [5][6][49]. Tourism Development - Xinxing County has introduced various tourism brands such as Zen culture tours, hot spring wellness tours, and beautiful countryside tours, attracting over 400,000 visitors and generating a tourism revenue of 285 million yuan [5][3][4]. - The county aims to position itself as a "world Zen tourism and wellness destination," transforming Zen culture into a consumable industry [49][50]. Industrial Growth - Xinxing County's stainless steel products have seen an export value of 1.42 billion yuan in the first half of the year, marking a year-on-year growth of 3.8%, with the county being a major player in this sector [11][12]. - The county has over 130 stainless steel enterprises, with an annual output value nearing 10 billion yuan, and holds a 45% market share in the European and American markets [12][13]. Agricultural and Cultural Integration - The county is focusing on the integration of agriculture, culture, and tourism, with initiatives to enhance the quality of life and economic prosperity through the "Hundred Million Thousand Project" [15][27]. - Xinxing County has developed a balanced industrial structure, with projected agricultural output reaching 15.39 billion yuan in 2024, and a significant contribution from the food processing industry [40][44]. Community Engagement and Events - The county has hosted various events to promote local products and culture, such as the Xinxing Fragrant Lychee Industry Development Conference and other agricultural festivals, enhancing the visibility of local specialties [62][64]. - Sports events like marathons and dragon boat races are utilized to promote tourism and local products, creating a cycle of development that benefits both agriculture and tourism [66][68]. Media and Brand Development - The establishment of the "Media+" alliance aims to enhance the branding and marketing of local agricultural products, facilitating their entry into broader markets [88][95]. - The county is leveraging media partnerships to promote its products and cultural heritage, thereby increasing their market value and visibility [98][102].

Core Points - The first county-level "Media+" alliance in the province was officially established in Xinxing on July 30, aimed at enhancing rural revitalization efforts through media integration [2][4][55] Group 1: Alliance Objectives and Structure - The "Media+" alliance focuses on empowering the "Hundred Million Project" to boost agricultural efficiency, rural vitality, and farmer income by integrating media resources and leveraging communication advantages [10][11][23] - The establishment of the alliance is part of a broader strategy to implement the central government's rural revitalization policies and local government initiatives [5][6][22] Group 2: Regional Advantages - Xinxing County benefits from a strategic location within the Greater Bay Area, with strong transportation links and a balanced industrial foundation, including modern agriculture and tourism [12][13][15] - The county has developed six major industrial clusters and is home to key agricultural enterprises, enhancing its competitive edge [14][19] Group 3: Media's Role and Contributions - The media is positioned as a vital partner in rural revitalization, tasked with information dissemination, resource integration, and brand building [20][22][39] - The alliance aims to enhance the visibility and influence of Xinxing's unique products and cultural heritage through targeted media campaigns [21][55] Group 4: Initial Projects and Collaborations - The alliance launched its first batch of projects, including ten featured agricultural products, ten notable villages, and ten recommended tourism routes, to promote local resources [30][31][32] - Key media representatives and local leaders participated in the alliance's formation, emphasizing collaboration for high-quality development [36][54]

Core Viewpoint - The establishment of a "Media+" alliance in Xinxing County aims to empower the "Hundred-Thousand-Ten Thousand Project" for agricultural product market system construction, enhancing agricultural efficiency, rural vitality, and farmer income [1][4][6]. Group 1: Event Overview - A seminar focusing on "Media+" empowering the "Hundred-Thousand-Ten Thousand Project" was held on July 17 at the Southern Newspaper Media Group's Guangdong Rural Revitalization Cultural Service Industrial Park [2][7]. - Leaders from the Guangdong Provincial Department of Agriculture and Rural Affairs, as well as media representatives, gathered to discuss the implementation of the action plan for agricultural market system construction [3][4]. Group 2: Action Plan and Objectives - The action plan (2025-2027) emphasizes the role of media in information dissemination, resource integration, brand building, and public opinion guidance, while embracing new technologies and exploring new models [8][9]. - The plan aims to create a collaborative innovation mechanism between traditional and new media, focusing on high-quality development in rural areas [10][11]. Group 3: Agricultural Development in Xinxing County - Xinxing County is rich in agricultural resources and is currently developing six major billion-yuan industries, including rice flour, cool fruits, prepared dishes, and livestock [18][19]. - The county faces challenges such as insufficient industrialization and the need for increased agricultural product value and deep processing [21][22]. Group 4: Cultural Integration and Branding - The county's agricultural products, like Xinxing fragrant lychee, have cultural and historical significance, which can be leveraged to enhance their market value [12][26]. - The historical connection of Xinxing fragrant lychee to Zen Buddhism can be utilized to create a cultural brand, enhancing the product's identity and market appeal [13][15]. Group 5: Future Initiatives - Recommendations include hosting a "Media" alliance launch event and creating policies to integrate media resources into the agricultural sector, enhancing the cultural value of agricultural products [30][32]. - The Southern Rural Newspaper has been actively involved in promoting agricultural products and has achieved significant results in building a market system [35][42].

Core Viewpoint - The 2025 Xinxing Xiangli Music Carnival was held in Xinxing County, Yunfu City, showcasing the cultural charm of the region through various performances centered around the local specialty, Xiangli (fragrant lychee) [2][4]. Group 1: Event Overview - The music carnival took place on the evening of July 4, 2025, at the cultural square in Xinxing County, attracting thousands of citizens [2][4]. - The event featured a variety of performances including choral singing, solo acts, dances, and theatrical presentations that narrate the story of Xiangli [3][6]. Group 2: Performance Highlights - The opening performance included the classic Cantonese song "Lychee Ode," which received enthusiastic applause for its emotional delivery [6][7]. - A children's dance titled "Little Lotus Leaf" captivated the audience with its playful choreography [10]. - The female solo "New State Zen Rhythm" provided a serene contrast to the lively atmosphere of the summer night [13]. - The classic Cantonese song "Flower Field Mistake" showcased the exquisite singing skills of two Cantonese opera masters, reenacting a romantic story [15][16]. - A situational dance "The Big Red Wedding Sedan" depicted the joyous traditional wedding customs of Lingnan [18][19]. - The dance "Thick Makeup and Light Makeup Are Both Suitable" illustrated the unique charm of Eastern aesthetics through graceful movements [22]. - A duet "Mountain People Sing Mountain Songs" energized the crowd with its powerful vocal performance [24][26]. - The vibrant solo "All the Way Blossoms" ignited enthusiasm among the audience, illuminated by the flickering lights of mobile phones [28]. - A comedic skit "The Appointed Xiangli" told a whimsical story of a Ming Dynasty emperor transported to modern Xinxing, enchanted by the taste of Xiangli [30][31]. - The dance "Blue and White Porcelain" elegantly conveyed the timeless beauty of Chinese blue and white ceramics [33]. - The dance "Joy of Harvest" celebrated the bountiful harvest with dynamic and spirited performances [36]. Group 3: Audience Engagement - The event was characterized by a full venue, with cheers and applause resonating throughout the square, creating a lively and festive atmosphere [40].

Core Points - The 2025 Yunfu New Fragrant Lychee Industry Development Conference was officially launched, focusing on promoting the local lychee industry and enhancing its market value [1][17][21] - The conference aims to integrate agricultural, cultural, and tourism sectors to support rural revitalization and high-quality economic development in the region [12][13][23] Group 1: Conference Overview - The conference featured a series of procurement agreements and collaborative initiatives for the New Fragrant Lychee, showcasing the development of six major industries including lychee, rice noodles, and cool fruits [3][10][12] - Key government officials, including the Yunfu Municipal Party Secretary, attended the event to promote investment opportunities in the region [17][18] Group 2: Industry Development - The New Fragrant Lychee is a unique variety with a cultivation history of over 1,300 years, recognized as a national geographical indication product [27][28] - By 2025, the lychee planting area in the region is expected to reach approximately 53,600 acres, with an estimated production of 38,600 tons, contributing nearly 520 million yuan in total output value [47][48] Group 3: Market Expansion - The conference facilitated procurement agreements, with five companies committing to purchase a total of 74,500 pounds of New Fragrant Lychee [56][58] - The Guangdong Zhongli Agricultural Group plans to export over 200 tons of New Fragrant Lychee to high-end supermarkets in RCEP member countries [63][66] Group 4: Collaborative Initiatives - A framework agreement was signed to establish the Guangdong Lychee Molecular Labeling Engineering Technology Research Center, aimed at enhancing the quality and processing of New Fragrant Lychee [69][72] - The conference highlighted the integration of six major industries, showcasing the region's diverse agricultural and cultural offerings [75][76]