Core Insights - The article highlights the development of unique agricultural products in the northern Guangdong region, emphasizing the transformation of local specialties into significant economic drivers for rural revitalization [9][67]. Group 1: Agricultural Development in Northern Guangdong - The northern Guangdong region, including cities like Qingyuan, Shaoguan, Yunfu, and Heyuan, is leveraging its unique mountainous and water-rich environment to enhance agricultural productivity [7][9]. - Qingyuan is focusing on five major billion-yuan industries, with an investment of approximately 45 million yuan in 2023 to develop products like Qingyuan chicken and Yingde black tea, aiming for a total agricultural output value of 400.67 billion yuan, which has doubled from 192 billion yuan in 2021 [16][20]. - Shaoguan is building a multi-layered brand system under the "Shanmei Shaonong" brand, with significant contributions from local products like the Danxia Gonggan, which has a projected output value of 1.8 billion yuan in 2024 [30][32]. Group 2: Specific Agricultural Products and Their Impact - Yunfu, known as the "Hometown of Southern Medicine," has over 1.35 million acres of medicinal plants, contributing significantly to the province's agricultural output [41][42]. - Heyuan is recognized for its ecological products, with a focus on oil tea and unique tea varieties like the Zijin cicada tea, which has a projected output value exceeding 2.5 billion yuan in 2024 [56][60]. - The article mentions the upcoming Greater Bay Area Agricultural Products Trade Fair, which will provide a platform for over 1,000 core buyers to connect with northern Guangdong's agricultural products, enhancing market reach [68][70].

Core Insights - The Guangdong Yunfu-RCEP Third Industry Cooperation Conference will be held from October 17 to 19, 2025, in Yunfu City, aiming to enhance economic cooperation between Guangdong and RCEP member countries [3][7][9] - The conference will focus on expanding RCEP industrial cooperation and shaping new advantages for open development, featuring six prominent characteristics compared to previous editions [19] Group 1: Conference Highlights - The international participation has significantly increased, with a 70% rise in foreign attendees compared to last year, covering all RCEP member countries [21][23] - The conference will promote three major trillion-yuan industrial clusters: modern agriculture, green building materials, and intelligent manufacturing, with the addition of precious metals as a new focus area [24][25] - Mechanisms for cooperation have matured, with multiple memorandums of understanding to be signed across government, trade, and civil sectors, including agreements with Cambodia and Vietnam [28][30] Group 2: Industrial Development - Yunfu is implementing a strategy to connect with the Greater Bay Area and RCEP, successfully hosting the conference for two consecutive years, which has enhanced its international resource connections [14][15] - The trade volume with RCEP member countries is projected to reach 27.1% of Yunfu's total imports and exports in 2024, making RCEP the city's largest trading partner for three consecutive years [16][17] - The modern agriculture industry cluster in Yunfu is expected to reach a value of 842.9 billion yuan in 2024, with projections to exceed one trillion yuan by 2025, marking it as the city's first trillion-yuan industry cluster [56] Group 3: Agricultural Focus - Yunfu is recognized for its rich agricultural resources and has established a modern agricultural industry system, including livestock, southern medicine, and grain and oil sectors [51] - The newly added modern agriculture (food) exhibition will serve as a high-level platform for cooperation, aiming to connect Yunfu's agricultural products with RCEP market demands [62][68] - The exhibition will feature 21 booths, showcasing poultry products, bamboo shoots, and traditional Chinese medicine, providing immersive experiences for attendees from RCEP member countries [64][66]

Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Yunfu City, aimed at enhancing the agricultural market system and promoting rural revitalization through various media and industry integrations [2][83]. Group 1: Action Plan Overview - Yunfu City has officially issued the "Media+ Empowerment 'Hundred Million Project' Agricultural Market System Construction Action Plan (2025-2027)" [2][3]. - The action plan aligns with provincial directives and focuses on increasing agricultural efficiency, rural vitality, and farmers' income [5][84]. - It outlines eight key tasks and three specific support measures, targeting market, industry, culture, agriculture-tourism, branding, technology, talent, and resources [6][8]. Group 2: Key Tasks and Goals - The initiative aims to achieve five main goals: promoting urban-rural consumption, developing agriculture-tourism, facilitating market access, increasing farmers' income, and transforming media [6][8]. - The plan emphasizes the role of media in market expansion, resource integration, brand building, and public opinion guidance to support the "Hundred Million Project" [8][9]. Group 3: Media and Market Integration - The strategy includes innovative "Media+Market" approaches to promote agricultural products through various cultural events and festivals [13][15]. - It aims to expand market reach to regions such as RCEP, Guangdong-Hong Kong-Macao Greater Bay Area, Beijing-Tianjin-Hebei, and Yangtze River Delta [15][18]. - The plan encourages the establishment of large agricultural enterprises that integrate planting, processing, and sales to enhance the agricultural value chain [18]. Group 4: Cultural Branding and Promotion - The initiative seeks to leverage local cultural resources to create unique cultural IPs and effectively tell the stories of agricultural brands [22][27]. - It promotes the development of "Media+Culture" to enhance the influence of regional public brands like "Yun Agricultural Products" and "Green Nourishment in Yunan" [27][80]. Group 5: Technology and Talent Development - The action plan emphasizes the integration of technology, such as AI and IoT, into agricultural production to strengthen the data foundation for "Media+Technology" [37][81]. - It includes training programs for new farmers to enhance their skills in production, market understanding, media, and operations [39][46]. Group 6: Local Implementation and Collaboration - Each county in Yunfu is actively responding to the action plan by developing specific implementation strategies and launching various initiatives [51][54]. - The collaboration among different media levels and local governments aims to create a comprehensive support system for the agricultural sector [75][78].

Core Viewpoint - The article highlights the development of Xinxing County in Yunfu City, focusing on its integration of Zen culture, tourism, and modern industries, which has led to significant economic growth and increased recognition as a tourist destination [5][6][49]. Tourism Development - Xinxing County has introduced various tourism brands such as Zen culture tours, hot spring wellness tours, and beautiful countryside tours, attracting over 400,000 visitors and generating a tourism revenue of 285 million yuan [5][3][4]. - The county aims to position itself as a "world Zen tourism and wellness destination," transforming Zen culture into a consumable industry [49][50]. Industrial Growth - Xinxing County's stainless steel products have seen an export value of 1.42 billion yuan in the first half of the year, marking a year-on-year growth of 3.8%, with the county being a major player in this sector [11][12]. - The county has over 130 stainless steel enterprises, with an annual output value nearing 10 billion yuan, and holds a 45% market share in the European and American markets [12][13]. Agricultural and Cultural Integration - The county is focusing on the integration of agriculture, culture, and tourism, with initiatives to enhance the quality of life and economic prosperity through the "Hundred Million Thousand Project" [15][27]. - Xinxing County has developed a balanced industrial structure, with projected agricultural output reaching 15.39 billion yuan in 2024, and a significant contribution from the food processing industry [40][44]. Community Engagement and Events - The county has hosted various events to promote local products and culture, such as the Xinxing Fragrant Lychee Industry Development Conference and other agricultural festivals, enhancing the visibility of local specialties [62][64]. - Sports events like marathons and dragon boat races are utilized to promote tourism and local products, creating a cycle of development that benefits both agriculture and tourism [66][68]. Media and Brand Development - The establishment of the "Media+" alliance aims to enhance the branding and marketing of local agricultural products, facilitating their entry into broader markets [88][95]. - The county is leveraging media partnerships to promote its products and cultural heritage, thereby increasing their market value and visibility [98][102].

Core Points - The first county-level "Media+" alliance in the province was officially established in Xinxing on July 30, aimed at enhancing rural revitalization efforts through media integration [2][4][55] Group 1: Alliance Objectives and Structure - The "Media+" alliance focuses on empowering the "Hundred Million Project" to boost agricultural efficiency, rural vitality, and farmer income by integrating media resources and leveraging communication advantages [10][11][23] - The establishment of the alliance is part of a broader strategy to implement the central government's rural revitalization policies and local government initiatives [5][6][22] Group 2: Regional Advantages - Xinxing County benefits from a strategic location within the Greater Bay Area, with strong transportation links and a balanced industrial foundation, including modern agriculture and tourism [12][13][15] - The county has developed six major industrial clusters and is home to key agricultural enterprises, enhancing its competitive edge [14][19] Group 3: Media's Role and Contributions - The media is positioned as a vital partner in rural revitalization, tasked with information dissemination, resource integration, and brand building [20][22][39] - The alliance aims to enhance the visibility and influence of Xinxing's unique products and cultural heritage through targeted media campaigns [21][55] Group 4: Initial Projects and Collaborations - The alliance launched its first batch of projects, including ten featured agricultural products, ten notable villages, and ten recommended tourism routes, to promote local resources [30][31][32] - Key media representatives and local leaders participated in the alliance's formation, emphasizing collaboration for high-quality development [36][54]

Core Viewpoint - The establishment of a "Media+" alliance in Xinxing County aims to empower the "Hundred-Thousand-Ten Thousand Project" for agricultural product market system construction, enhancing agricultural efficiency, rural vitality, and farmer income [1][4][6]. Group 1: Event Overview - A seminar focusing on "Media+" empowering the "Hundred-Thousand-Ten Thousand Project" was held on July 17 at the Southern Newspaper Media Group's Guangdong Rural Revitalization Cultural Service Industrial Park [2][7]. - Leaders from the Guangdong Provincial Department of Agriculture and Rural Affairs, as well as media representatives, gathered to discuss the implementation of the action plan for agricultural market system construction [3][4]. Group 2: Action Plan and Objectives - The action plan (2025-2027) emphasizes the role of media in information dissemination, resource integration, brand building, and public opinion guidance, while embracing new technologies and exploring new models [8][9]. - The plan aims to create a collaborative innovation mechanism between traditional and new media, focusing on high-quality development in rural areas [10][11]. Group 3: Agricultural Development in Xinxing County - Xinxing County is rich in agricultural resources and is currently developing six major billion-yuan industries, including rice flour, cool fruits, prepared dishes, and livestock [18][19]. - The county faces challenges such as insufficient industrialization and the need for increased agricultural product value and deep processing [21][22]. Group 4: Cultural Integration and Branding - The county's agricultural products, like Xinxing fragrant lychee, have cultural and historical significance, which can be leveraged to enhance their market value [12][26]. - The historical connection of Xinxing fragrant lychee to Zen Buddhism can be utilized to create a cultural brand, enhancing the product's identity and market appeal [13][15]. Group 5: Future Initiatives - Recommendations include hosting a "Media" alliance launch event and creating policies to integrate media resources into the agricultural sector, enhancing the cultural value of agricultural products [30][32]. - The Southern Rural Newspaper has been actively involved in promoting agricultural products and has achieved significant results in building a market system [35][42].

Core Viewpoint - The 2025 Xinxing Xiangli Music Carnival was held in Xinxing County, Yunfu City, showcasing the cultural charm of the region through various performances centered around the local specialty, Xiangli (fragrant lychee) [2][4]. Group 1: Event Overview - The music carnival took place on the evening of July 4, 2025, at the cultural square in Xinxing County, attracting thousands of citizens [2][4]. - The event featured a variety of performances including choral singing, solo acts, dances, and theatrical presentations that narrate the story of Xiangli [3][6]. Group 2: Performance Highlights - The opening performance included the classic Cantonese song "Lychee Ode," which received enthusiastic applause for its emotional delivery [6][7]. - A children's dance titled "Little Lotus Leaf" captivated the audience with its playful choreography [10]. - The female solo "New State Zen Rhythm" provided a serene contrast to the lively atmosphere of the summer night [13]. - The classic Cantonese song "Flower Field Mistake" showcased the exquisite singing skills of two Cantonese opera masters, reenacting a romantic story [15][16]. - A situational dance "The Big Red Wedding Sedan" depicted the joyous traditional wedding customs of Lingnan [18][19]. - The dance "Thick Makeup and Light Makeup Are Both Suitable" illustrated the unique charm of Eastern aesthetics through graceful movements [22]. - A duet "Mountain People Sing Mountain Songs" energized the crowd with its powerful vocal performance [24][26]. - The vibrant solo "All the Way Blossoms" ignited enthusiasm among the audience, illuminated by the flickering lights of mobile phones [28]. - A comedic skit "The Appointed Xiangli" told a whimsical story of a Ming Dynasty emperor transported to modern Xinxing, enchanted by the taste of Xiangli [30][31]. - The dance "Blue and White Porcelain" elegantly conveyed the timeless beauty of Chinese blue and white ceramics [33]. - The dance "Joy of Harvest" celebrated the bountiful harvest with dynamic and spirited performances [36]. Group 3: Audience Engagement - The event was characterized by a full venue, with cheers and applause resonating throughout the square, creating a lively and festive atmosphere [40].

Core Points - The 2025 Yunfu New Fragrant Lychee Industry Development Conference was officially launched, focusing on promoting the local lychee industry and enhancing its market value [1][17][21] - The conference aims to integrate agricultural, cultural, and tourism sectors to support rural revitalization and high-quality economic development in the region [12][13][23] Group 1: Conference Overview - The conference featured a series of procurement agreements and collaborative initiatives for the New Fragrant Lychee, showcasing the development of six major industries including lychee, rice noodles, and cool fruits [3][10][12] - Key government officials, including the Yunfu Municipal Party Secretary, attended the event to promote investment opportunities in the region [17][18] Group 2: Industry Development - The New Fragrant Lychee is a unique variety with a cultivation history of over 1,300 years, recognized as a national geographical indication product [27][28] - By 2025, the lychee planting area in the region is expected to reach approximately 53,600 acres, with an estimated production of 38,600 tons, contributing nearly 520 million yuan in total output value [47][48] Group 3: Market Expansion - The conference facilitated procurement agreements, with five companies committing to purchase a total of 74,500 pounds of New Fragrant Lychee [56][58] - The Guangdong Zhongli Agricultural Group plans to export over 200 tons of New Fragrant Lychee to high-end supermarkets in RCEP member countries [63][66] Group 4: Collaborative Initiatives - A framework agreement was signed to establish the Guangdong Lychee Molecular Labeling Engineering Technology Research Center, aimed at enhancing the quality and processing of New Fragrant Lychee [69][72] - The conference highlighted the integration of six major industries, showcasing the region's diverse agricultural and cultural offerings [75][76]

Core Viewpoint - The article highlights the development of six major billion-dollar industry clusters in Xinxing, Guangdong, showcasing the region's unique agricultural and industrial products, particularly focusing on the "fragrance" associated with its local specialties and cultural heritage [10][105]. Industry Overview - Xinxing is home to six billion-dollar industry clusters, including the fragrant Xinxing scented lychee, traditional preserved fruits, handmade rice noodles, smart manufacturing, and pre-prepared dishes, all contributing to the region's economic growth [10][105]. - The lychee industry has a planting area of 25,000 acres, accounting for over 47% of the county's lychee production, with an annual output value of 500 million yuan [23][26]. Agricultural Products - The Xinxing scented lychee, known for its small seeds and thick, juicy flesh, is a geographical indication product with a rich history dating back to the Tang Dynasty [18][21]. - The preserved fruit industry, particularly the Xinxing preserved plums, is a key player, with a target to exceed 10 billion yuan in output value over the next five years [42]. - The traditional rice noodle industry, with an annual production of 18,000 tons and a value exceeding 100 million yuan, has maintained its core competitiveness by focusing on local flavors [55]. Technological Advancements - The smart livestock farming sector in Xinxing has established a national modern agricultural industrial park, focusing on efficient and environmentally friendly breeding practices, with an annual output of 730,000 pigs and 162 million poultry [66]. - The pre-prepared dishes industry is rapidly growing, with an expected output value of 1.53 billion yuan by 2024, driven by a 20% annual growth rate [75]. Industrial Strength - Xinxing is recognized as the largest county-level stainless steel kitchenware export base in China, with 110 enterprises and an annual export value nearing 400 million USD [90]. - The region's stainless steel kitchenware holds a 45% market share in Europe, demonstrating its significant global presence [91]. Cultural and Tourism Integration - Xinxing's rich cultural heritage, particularly its Zen Buddhist roots, attracts millions of tourists annually, contributing to its ranking as one of the top counties in China for tourism strength [100][101]. - The integration of agriculture, culture, and tourism is emphasized through events like the Lychee Festival and Zen Culture Festival, enhancing the region's appeal [102][104].

Core Viewpoint - The article highlights the upcoming "2025 Yunfu New Xing Lychee Industry Development Conference," emphasizing the significance of the New Xing lychee as a cultural and economic asset, and its role in promoting regional development and tourism [3][9][48]. Group 1: Event Overview - The "2025 Yunfu New Xing Lychee Industry Development Conference" will take place on July 4, 2023, in New Xing County, integrating cultural elements with the lychee industry [3][4]. - The event aims to celebrate the annual harvest of New Xing lychee, a fruit known for its small seed and crisp, sweet flesh, with a cultivation history of over 1300 years [6][8]. Group 2: Industry Development - The conference will focus on creating a comprehensive empowerment system from farm to table, breaking traditional sales models [10][14]. - It will facilitate precise market connections and promote financial support initiatives for local farmers, enhancing consumer engagement [18][20]. Group 3: Technological Integration - A key aspect of the conference will be the signing of an agreement to establish the "Guangdong Lychee Molecular Labeling Engineering Technology Research Center," aimed at ensuring the quality of New Xing lychee through molecular technology [21][22]. Group 4: Marketing and Promotion - The event will leverage e-commerce and live streaming to broaden sales channels, allowing consumers to experience the joy of lychee harvesting virtually [23][24]. - New Xing lychee will be showcased at the Guangdong-Hong Kong-Macao Games, enhancing its brand visibility on a national level [29][30]. Group 5: Cultural and Tourism Integration - The conference will offer a culinary experience featuring lychee-infused dishes created by renowned chefs, promoting local cuisine [38][39]. - Attendees will have the opportunity to participate in lychee picking and engage in cultural activities, fostering a connection to agricultural heritage [41][42].