Core Viewpoint - Saint Bella Group, the first publicly listed company in the global home care sector, has successfully delivered impressive performance despite macroeconomic pressures and declining birth rates, showcasing its resilience and growth potential [1] Group 1: Policy and Market Dynamics - The national childcare subsidy policy, announced in July, is expected to boost retail sales of consumer goods by approximately 0.14-0.2 percentage points, benefiting the maternal and infant industry [2] - The postpartum care and recovery industry in China is projected to grow to RMB 793 billion by 2025, with a compound annual growth rate (CAGR) of 20.4% from 2025 to 2030 [2] Group 2: Company Performance - In the first half of 2025, Saint Bella Group reported total revenue of RMB 5.23 billion, a year-on-year increase of 35.0%, with a net profit of RMB 3.27 billion, marking a significant turnaround [3] - The company expanded its operational scale, with entrusted management center revenues reaching RMB 730 million, a 160% increase year-on-year, and a total of 113 stores globally, adding 36 new stores in the first half of 2025 [3] Group 3: Operational Efficiency and Growth Strategy - Saint Bella operates three main business segments: maternity centers, home care services, and food products, with a focus on enhancing operational efficiency and customer satisfaction through a self-developed SaaS system and AI technology [4] - The customer referral rate increased to 40.2%, contributing to a reduction in marketing costs, with marketing expenses decreasing to 12.0% and management expenses to 22.1% [4] Group 4: Strategic Expansion and Future Outlook - The home care service segment saw a revenue increase of RMB 38.6 million, up 41.7% year-on-year, while the health food brand "Guanghetang" achieved a revenue growth of 10.6% with a gross margin of 72.4% [5] - Saint Bella is transitioning from a maternity center operator to a health management enterprise driven by data intelligence, aiming to meet the health needs of women and families throughout their life cycle [6]

Core Viewpoint - Saint Bella Group, the first publicly listed company in the global home care sector, has reported impressive financial results despite macroeconomic pressures and declining birth rates, showcasing its resilience and growth potential [1] Group 1: Policy and Market Dynamics - The introduction of the national childcare subsidy policy is expected to boost retail sales growth in the consumer goods sector by approximately 0.14-0.2 percentage points [2] - The postpartum care and recovery industry in China is projected to grow significantly, with estimates suggesting a market size of RMB 793 billion by 2025 and a compound annual growth rate (CAGR) of 20.4% from 2025 to 2030 [2] Group 2: Company Performance - In the first half of 2025, Saint Bella Group reported total revenue of RMB 5.23 billion, a year-on-year increase of 35.0%, with a net profit of RMB 3.27 billion, marking a significant turnaround [3] - The company expanded its operational scale, with revenue from entrusted management of maternity centers reaching RMB 73 million, a 160% increase year-on-year, and a total of 113 stores globally, adding 36 new stores in the first half of 2025 [3] Group 3: Business Strategy and Efficiency - Saint Bella operates three main business segments: maternity center services, home care services, and food products, with a focus on enhancing operational efficiency and customer service quality through a self-developed SaaS system and AI technology [4] - The customer referral rate increased to 40.2%, contributing to improved operational efficiency and reduced marketing costs, with marketing expenses decreasing to 12.0% and management expenses to 22.1% [9] Group 4: Future Growth and Market Position - The home care service segment saw a significant revenue increase of 41.7% year-on-year, with a gross margin of 36.5% [9] - The health food brand "Guanghetang," acquired in 2021, has optimized its product line and achieved a revenue growth of 10.6% in the first half of 2025, maintaining a market share of over 60% in its category [10] - Analysts predict continued growth for Saint Bella, with revenue forecasts of RMB 11.04 billion, RMB 14.80 billion, and RMB 19.57 billion for 2025 to 2027, driven by its unique service model and digital investments [10]