中国国际茶文化研究会副会长、中国茶叶学会副理事长、浙江大学茶叶研究所所长王岳飞在主旨演讲中 提及，在"大食物观"指引下，茶正通过"全价利用、跨界开发"，从单纯的"饮"向"食"延展。在他看来， 新茶食的使命价值在于满足群众日益多元化的食物消费需求，其概念比新茶饮更契合当下的生活场景。 中新网衢州1月9日电(林波 郭婧)1月9日，浙江省衢州市开化县新茶饮新茶食高质量发展推进会暨龙顶茶 镇"三茶融合"创新园招商洽谈活动在当地举行。开化官宣启用龙顶茶镇"三茶融合"创新园新茶饮供应链 中心。 作为目前浙江省单体规模最大、智能化程度最高的茶叶初制加工园区，该创新园核心区建筑面积达6万 平方米，配备了12条全自动化生产线，被业界视为解决新茶饮供应链痛点的"超级工厂"。 新茶饮是以年轻"新新"消费者为主要客群的中国新兴茶饮品类，以新鲜食材、新技术应用及创新品牌价 值为特征。近年来，作为茶饮界的"新势力"，新茶饮已成为当下年轻人品茶的新风向标。 "新茶饮市场规模庞大，但对供应链的稳定性、标准化要求极高。"开化县两山投资集团有限公司党委书 记、董事长吴鹏远在推介中指出，在这里，无论是传统的烘炒青绿茶、红茶，还是新式的碾茶、扁茶， ...

Core Viewpoint - Zhejiang province is accelerating the high-quality development of its tea industry, aiming to enhance employment and income for tea farmers while promoting the region's tea culture and brand recognition [1][2]. Group 1: Employment and Income - In 2022, Zhejiang had 1.65 million individuals engaged in tea production, with an average income increase of 18,300 yuan per tea farmer, contributing to over 100 million jobs and 10 billion yuan in income [1]. - During the spring tea picking season, Zhejiang attracts over 500,000 tea pickers from other provinces, with an average monthly income exceeding 6,000 yuan [1]. Group 2: Industry Development Goals - The government aims to expand tea garden area to 3.2 million acres and achieve an agricultural output value of 31.5 billion yuan in 2023, with plans to cultivate 20 nationally influential tea brands and target a comprehensive output value of 130 billion yuan [2]. - By 2027, the tea garden area is expected to reach 3.3 million acres, with an agricultural output value of 35 billion yuan and an increase in influential tea brands to 30, aiming for a comprehensive output value of 150 billion yuan [2]. Group 3: Product and Brand Strategy - The strategy focuses on strengthening four major tea production areas: Longjing tea, Baihua tea, early tea, and other specialty teas, with green tea as the primary product [2][3]. - The development will include a variety of tea products such as tea beverages, tea foods, and tea health products, enhancing the overall brand strength of Zhejiang tea [2][3]. Group 4: Technological and Market Innovations - The province plans to promote the global marketing of premium green tea and support the export of tea products, targeting an export value of over 500 million USD [3]. - Emphasis will be placed on digital transformation across the entire tea industry chain, from cultivation to consumption, to enhance efficiency and value [3]. Group 5: New Tea Products and Standards - New tea beverages and foods are emerging as growth areas, with established brands like Nongfu Spring and Gu Ming leading the market [5]. - Zhejiang aims to develop a standardized production system for new tea beverages, focusing on quality and traceability, with 23 companies already participating in the traceability program [6]. Group 6: Export and Internationalization - In 2022, Zhejiang exported 156,000 tons of tea worth 470 million USD, maintaining a leading position nationally [7]. - The province plans to expand its export portfolio to include premium teas and new tea beverages, enhancing international standards and quality management systems [7].