Group 1 - The opening of Jianghong Fishing Port marks a new round of marine fishing activities in the Beibu Gulf, with fishing boats setting sail on August 16 [3][4][5] - The event signifies a significant moment for local fishermen and the fishing industry, as it revitalizes economic activities in the region [3][4] Group 2 - The establishment of a provincial-level flower industry park in Yunfu City aims to enhance the local economy through the integration of media and agriculture, promoting the "Beautiful Economy" [21][23][26] - The initiative is part of a broader strategy to implement the "Hundred Thousand Ten Thousand Project," focusing on improving agricultural product market systems and boosting local economic development [24][25][26] Group 3 - The 15th Xinjiang Kashgar Central Asia South Asia Commodity Fair showcases products from the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the region's role as a fashion bridge [30][31][32] - The event emphasizes the importance of cross-regional trade and collaboration, with a focus on promoting local products to a wider market [30][32][34] Group 4 - Yunfu City is leveraging its natural resources and industry foundation to develop traditional Chinese medicine and flower industries, aiming to enhance both collective and individual incomes [36][39] - The integration of agriculture and tourism is being promoted as a strategy for rural revitalization, creating a vibrant economic landscape [36][39]

Core Viewpoint - The new tea beverage supply chain is supported by a triangular system of quality raw materials, technological innovation, and standardization, which are essential for its survival and development [12][18]. Group 1: Supply Chain Fundamentals - The quality of raw materials is the foundation of the new tea beverage supply chain, with a focus on fresh and pure tea leaves to extract natural flavors [13]. - Technological innovation acts as the engine for the supply chain, exemplified by the development of "continuous low-temperature countercurrent extraction" technology, which preserves the natural aroma of tea during industrial production [14][15]. - Standardization is crucial for aligning the traditional tea industry with the new tea beverage sector, ensuring a unified quality standard across diverse raw materials and production processes [16][17]. Group 2: Opportunities and Challenges - The rise of niche teas presents both opportunities and challenges for the supply chain, as these teas can enhance raw material diversity but may also lead to shortages and quality inconsistencies due to their small-scale production [23][24]. - To capitalize on the benefits of niche teas, supply chain companies should establish a "flavor database," promote moderate-scale cultivation, and develop flavor adaptation technologies [25][26][27]. Group 3: Design Thinking in Supply Chain - The shift from "producing tea" to "designing tea" represents a fundamental change in supply chain thinking, moving from resource-oriented to demand-oriented approaches [30]. - Cultivating "design thinking" involves creating a closed loop of consumer insights, technology transformation, and product implementation, ensuring that product development aligns with consumer preferences [31][32]. Group 4: Brand Development in New Tea Beverage Supply Chain - The new tea beverage sector is transitioning from traditional agricultural processing to modern industrial manufacturing, presenting significant branding opportunities [35]. - Current branding efforts in the new tea beverage supply chain are still in the early stages, with many companies lacking influential brands and focusing more on products than brand identity [36]. - Enhancing brand value can stabilize and sustain related agricultural industries, increase raw material pricing power, and support rural revitalization by connecting remote tea-producing areas with broader markets [39][40].

"珠遵新茶饮"入 选中国品牌案 例！粤黔协 作"链"出农业更 高附加值_南方 +_南方plus 5月10日，2025 世界品牌莫干山 大会在浙江省湖 州市德清县举 行。其中，"'珠 遵新茶饮'—— 粤黔协作珠海· 遵义共同打造全 国首个新茶饮供 应链区域公用品 牌"案例，成功 入选"2025我喜 爱的中国品牌案 例"，并在大会 上发布。 进会（隶属于国 家市场监督管理 总局）发起，结 合品牌规划、品 牌塑造、品牌运 营、品牌推广、 品牌维护、品牌 自中央调整广东 省珠海市对口帮 扶贵州省遵义市 以来，通过叠加 区位、市场、物 流、电商、金融 等优势，两地选 择新茶饮赛道， 以工业化思维抓 农业，创新"政 府+科研机构+企 业+茶农"省际合 作协作模式，共 同在遵义打造全 国新茶饮供应链 中心，打造全国 首个新茶饮供应 链区域公用品 牌"珠遵新茶 饮"，力争实 现"让遵义茶农 每斤茶叶增收一 块钱"目标，解 决中国茶业产能 过剩问题，培育 和壮大新茶饮产 业集群，走出了 一条产业协作、 品牌强农、共同 富裕的新路径。 据了解，自2023 年创办以来，世 界品牌莫干山大 会吸引了世界各 地超万名行业精 英、专家学 ...