Core Viewpoint - The 2025 Zuzhou Collaborative New Tea Beverage Supply Chain Development Conference aims to enhance cooperation between Guangdong and Guizhou provinces, focusing on high-quality development and creating a new benchmark for industrial collaboration in the tea industry [2][4][10]. Group 1: Conference Overview - The conference, themed "New Tea Beverage · Zuzhou Creation," gathered over 300 guests, including government representatives, academicians, and leaders from major tea beverage companies [3][4]. - The event emphasized "collaborative upgrading and integration upgrading" to promote deeper cooperation in the Zuzhou tea beverage industry chain [4][5]. Group 2: Economic Impact - The new tea beverage industry cluster in Zuzhou is projected to achieve a total output value of 7.18 billion yuan in 2024, with an expected annual output surpassing 1 billion yuan [20][21]. - The industry has already attracted significant interest, with 2025's first eight months showing a production value of 720 million yuan [20]. Group 3: Industry Development - The conference highlighted the transformation of the traditional tea industry into a new consumption model, marking a shift from "blood transfusion" to "blood production" in regional cooperation [9][10]. - The establishment of a national new tea beverage supply chain center in Zuzhou aims to create a new brand identity for the region [18][19]. Group 4: Innovations and Collaborations - Twelve companies signed contracts for 12 production and sales projects at the conference, totaling 112 million yuan, covering areas such as raw material supply and market expansion [30][31]. - The conference also introduced a new tea beverage supply chain trading platform to integrate upstream and downstream resources [40][41]. Group 5: Financial Support and Investment - Over 87 million yuan has been invested by Zhuhai to support processing center construction, technology upgrades, and brand promotion, with more than 30 new tea beverage projects initiated [47][48]. - Financial institutions have provided over 300 million yuan in credit to local tea companies, indicating strong financial backing for the industry [50][51]. Group 6: Community and Brand Development - The new tea beverage industry has positively impacted local communities, with 2,536 households and 9,130 tea farmers seeing increased incomes, averaging 11,000 yuan per year [72]. - The "Zuzhou New Tea Beverage" brand has gained traction in major consumer regions and has been recognized in various national events, enhancing its market presence [69][71].

不止于茶，共创 未来：2025珠遵 协作新茶饮供应 链产销交流会即 将启幕_南方+_ 南方plus 一杯茶，连接山 海；一条链，共 创未来。9月20 日下午，由珠海 市人民政府、遵 义市人民政府主 办的"2025珠遵 协作新茶饮供应 链发展大会"将 在遵义开幕。作 为大会核心环 节，"新茶饮供 应链产销交流 会"将同步举 办，旨在推动珠 遵新茶饮供应链 向体系化、高端 化、品牌化全面 升级，生动展现 两地协作"共 赢"的深刻转 变。 共谋新路径：从 生态茶园走向千 亿赛道 构建规模化、标 准化、品牌化新 茶饮供应链"为 主题，分享前瞻 见解与发展路 径。在"珠海企 业+遵义资 源""全球市场 +遵义产品"协作 机制推动下，遵 义正加速成为全 国新茶饮供应链 的关键枢纽与价 值新高地。 届时，贵州贵茶 集团、沃丰茶 业、春水堂茶 业、去茶山、逅 唐生物科技、遵 义遵道智造实业 公司等贵州新茶 饮产业链代表性 企业将进行现场 路演，集中展示 新茶饮原料研 发、工艺突破及 市场拓展等方面 的最新成果。 智库新声音：顶 尖专家共话茶饮 新趋势 会议特邀中国国 际茶文化研究会 副会长、浙江大 学茶叶研究所所 长王岳飞， ...

Core Insights - Chengdu has emerged as a significant hub for new tea beverage brands, with a competitive landscape where brands vie for dominance in the bustling Chunxi Road commercial area [3][5][6] - The city is characterized by a vibrant consumer market, with a high Engel coefficient of 32.8% for food and beverage spending, indicating a strong preference for dining and leisure activities among its residents [6][8] - Chengdu's tea culture and favorable economic conditions have fostered the growth of numerous local brands, which are now expanding nationally and internationally [11][20][24] Consumer Market Dynamics - Chengdu is one of six cities in China with a retail sales total exceeding 1 trillion yuan, alongside major first-tier cities [6] - The city has over 10,000 new-style shops, including more than 6,000 tea beverage stores, reflecting a diverse and growing market [7][8] - The local population's preference for tea-based drinks has led to a significant demand for new tea beverages, further supported by government initiatives to boost consumption [12][14] Brand Development and Competition - Major brands like ChaBaiDao, Shuyi Shaoxian Cao, and Bawang Chaji have established their headquarters in Chengdu, leveraging the city's resources for expansion [5][8][20] - The competitive landscape is marked by the rapid emergence of local brands such as Li Shanshan Tea and Chen Duoduo, which are gaining traction in the market [24][26] - The supply chain advantages in Chengdu, including lower costs and access to quality raw materials, have enabled brands to establish production bases in the city [19][21] Supply Chain and Logistics - Chengdu's geographical location provides a strategic advantage for supply chain management, facilitating lower costs and efficient distribution networks [15][18] - The city is a key player in the tea supply chain, with significant tea production and processing capabilities, supporting the needs of new tea beverage brands [15][17] - Major brands are investing heavily in local supply chain infrastructure, with ChaBaiDao planning to invest 10 billion yuan in a supply chain headquarters [19] Global Expansion and Future Prospects - Chengdu is positioned as a gateway for brands looking to expand internationally, with established logistics networks supporting global distribution [20][21] - Local brands are not only targeting domestic markets but are also exploring opportunities in international markets, with some already entering countries like South Korea and the United States [21][23] - The ongoing development of Chengdu as a "tea capital" is expected to continue, with local brands aiming to establish a global presence while promoting Chinese tea culture [23][26]

Group 1 - The opening of Jianghong Fishing Port marks a new round of marine fishing activities in the Beibu Gulf, with fishing boats setting sail on August 16 [3][4][5] - The event signifies a significant moment for local fishermen and the fishing industry, as it revitalizes economic activities in the region [3][4] Group 2 - The establishment of a provincial-level flower industry park in Yunfu City aims to enhance the local economy through the integration of media and agriculture, promoting the "Beautiful Economy" [21][23][26] - The initiative is part of a broader strategy to implement the "Hundred Thousand Ten Thousand Project," focusing on improving agricultural product market systems and boosting local economic development [24][25][26] Group 3 - The 15th Xinjiang Kashgar Central Asia South Asia Commodity Fair showcases products from the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the region's role as a fashion bridge [30][31][32] - The event emphasizes the importance of cross-regional trade and collaboration, with a focus on promoting local products to a wider market [30][32][34] Group 4 - Yunfu City is leveraging its natural resources and industry foundation to develop traditional Chinese medicine and flower industries, aiming to enhance both collective and individual incomes [36][39] - The integration of agriculture and tourism is being promoted as a strategy for rural revitalization, creating a vibrant economic landscape [36][39]

Core Viewpoint - The new tea beverage supply chain is supported by a triangular system of quality raw materials, technological innovation, and standardization, which are essential for its survival and development [12][18]. Group 1: Supply Chain Fundamentals - The quality of raw materials is the foundation of the new tea beverage supply chain, with a focus on fresh and pure tea leaves to extract natural flavors [13]. - Technological innovation acts as the engine for the supply chain, exemplified by the development of "continuous low-temperature countercurrent extraction" technology, which preserves the natural aroma of tea during industrial production [14][15]. - Standardization is crucial for aligning the traditional tea industry with the new tea beverage sector, ensuring a unified quality standard across diverse raw materials and production processes [16][17]. Group 2: Opportunities and Challenges - The rise of niche teas presents both opportunities and challenges for the supply chain, as these teas can enhance raw material diversity but may also lead to shortages and quality inconsistencies due to their small-scale production [23][24]. - To capitalize on the benefits of niche teas, supply chain companies should establish a "flavor database," promote moderate-scale cultivation, and develop flavor adaptation technologies [25][26][27]. Group 3: Design Thinking in Supply Chain - The shift from "producing tea" to "designing tea" represents a fundamental change in supply chain thinking, moving from resource-oriented to demand-oriented approaches [30]. - Cultivating "design thinking" involves creating a closed loop of consumer insights, technology transformation, and product implementation, ensuring that product development aligns with consumer preferences [31][32]. Group 4: Brand Development in New Tea Beverage Supply Chain - The new tea beverage sector is transitioning from traditional agricultural processing to modern industrial manufacturing, presenting significant branding opportunities [35]. - Current branding efforts in the new tea beverage supply chain are still in the early stages, with many companies lacking influential brands and focusing more on products than brand identity [36]. - Enhancing brand value can stabilize and sustain related agricultural industries, increase raw material pricing power, and support rural revitalization by connecting remote tea-producing areas with broader markets [39][40].

Core Viewpoint - The "Zhu-Zun New Tea Drink" initiative, a collaboration between Zhuhai and Zunyi, aims to establish a national supply chain for new tea drinks, enhancing the income of tea farmers and addressing overproduction issues in the Chinese tea industry [6][7][14]. Group 1: Initiative Overview - The "Zhu-Zun New Tea Drink" project was recognized at the 2025 World Brand Moganshan Conference, highlighting its significance as a national public brand case [6][7]. - The initiative leverages the advantages of location, market, logistics, e-commerce, and finance to innovate a collaborative model involving government, research institutions, enterprises, and tea farmers [11][12]. - The goal is to increase the income of Zunyi tea farmers by 1 yuan per kilogram of tea leaves, thereby fostering a new tea drink industry cluster [13][14]. Group 2: Market Context - The new tea drink sector has evolved since its inception in 2012, now boasting a market size exceeding 100 billion yuan, with expansion into Southeast Asia and Europe [25][30]. - Zunyi is recognized as a high-quality tea production area, while Zhuhai is positioned as a key growth hub in the Guangdong-Hong Kong-Macao Greater Bay Area [33][34]. Group 3: Strategic Developments - The national new tea drink supply chain center is set to launch in May 2024, marking a significant step in developing a robust industry ecosystem [39][40]. - The "Zhu-Zun New Tea Drink" brand will engage in targeted promotions across major consumption regions in China starting in 2024 [56]. - A new standard for raw materials in the new tea drink sector was established, enhancing the quality and consistency of products [62]. Group 4: Future Prospects - The collaboration aims to position the national new tea drink supply chain center as a benchmark for East-West cooperation and a highlight in the development of the Chinese tea industry [70].

Core Viewpoint - The fifth China International Consumer Products Expo showcases the innovative efforts of Heytea in the new tea beverage industry, highlighting its commitment to quality raw materials and supply chain management [1][2]. Group 1: Product Innovation - Heytea presents 12 types of tea, including its self-developed green tea "Green Beauty," and emphasizes the supply chain stories behind popular products like "Cool Blackberry Mulberry" and "Kale Slimming Bottle" [1]. - The company introduces a unique matcha sourced from high-altitude tea gardens in Wuyi, Zhejiang, which undergoes a 24-hour grinding process to achieve a fineness of 1000 mesh, leading to innovative products like "Triple Thick Matcha" [1]. Group 2: Raw Material Quality Enhancement - Heytea has pioneered the introduction of mulberries in its fruit tea "Cool Blackberry Mulberry" and kale as a popular ingredient in the tea beverage sector [2]. - The company showcases its source-certified milk, "Yuanmu 3.8 Milk," which is the first in the new tea beverage industry to receive certification for being free from antibiotics and hormones [2]. Group 3: Supply Chain Management - Heytea engages in order agriculture collaborations starting in 2024, focusing on managing the cultivation process in Shantou and Hainan to enhance fruit quality and reduce food safety risks [2]. - The company has established over 10,000 acres of order agriculture cooperative orchards across major fruit-producing regions in China, demonstrating its commitment to quality management and farmer empowerment [2].