中国国际茶文化研究会副会长、中国茶叶学会副理事长、浙江大学茶叶研究所所长王岳飞在主旨演讲中 提及，在"大食物观"指引下，茶正通过"全价利用、跨界开发"，从单纯的"饮"向"食"延展。在他看来， 新茶食的使命价值在于满足群众日益多元化的食物消费需求，其概念比新茶饮更契合当下的生活场景。 中新网衢州1月9日电(林波 郭婧)1月9日，浙江省衢州市开化县新茶饮新茶食高质量发展推进会暨龙顶茶 镇"三茶融合"创新园招商洽谈活动在当地举行。开化官宣启用龙顶茶镇"三茶融合"创新园新茶饮供应链 中心。 作为目前浙江省单体规模最大、智能化程度最高的茶叶初制加工园区，该创新园核心区建筑面积达6万 平方米，配备了12条全自动化生产线，被业界视为解决新茶饮供应链痛点的"超级工厂"。 新茶饮是以年轻"新新"消费者为主要客群的中国新兴茶饮品类，以新鲜食材、新技术应用及创新品牌价 值为特征。近年来，作为茶饮界的"新势力"，新茶饮已成为当下年轻人品茶的新风向标。 "新茶饮市场规模庞大，但对供应链的稳定性、标准化要求极高。"开化县两山投资集团有限公司党委书 记、董事长吴鹏远在推介中指出，在这里，无论是传统的烘炒青绿茶、红茶，还是新式的碾茶、扁茶， ...

解读新茶饮品牌 TOP50：拼口味 是幌子，供应链 才是真王牌？_ 南方+_南方plus 写字楼的取餐屏 飞速滚动，街角 的茶饮店永远排 着长队，店员3 分钟内递出一排 饮品，低糖、天 然成分成标配； 千里之外的贵州 遵义茶山，鲜茶 正通过冷链发往 全国门店；后台 系统里，AI已精 准预测出爆款销 量，误差率控制 在5%以内，库 存周转率提升 40%。这杯你随 手点的新茶饮， 从茶园到杯端， 串联着一条"看 不见"却至关重 要的供应链。 日前，2025 年"珠遵杯"中国 新茶饮（供应 链）企业品牌价 值50强榜单及专 项报告（下称 "榜单""报告"） 重磅发布。该榜 单及报告具有鲜 明的东西部协作 属性，由广东省 粤黔协作工作队 遵义工作组、南 方报业传媒集团 南方农村报社、 中国广告协会国 际传播工作委员 会、中央民族大 学新闻与传播学 院等权威机构联 合发起，突破以 往仅以门店数量 或营收为核心的 传统评价视角， 转而挖掘新茶饮 供应链企业在原 料品质、供应能 力、效率模型、 服务深度、品牌 协同、生态建设 等维度的核心评 价数据，立体呈 现2025年新茶饮 产业链的核心竞 争力格局。 当前，行业正从 高 ...

中国新茶饮（供 应链）企业 TOP50揭 晓！"媒体+智 库"视角勾勒产 业双价值标杆_ 南方+_南方plus 12月12日，2025 大湾区农产品交 易会暨土特产精 品博览会（下称 "大湾区农交 会"）在广州广 交会展馆盛大启 幕。开幕式上， 2025年"珠遵杯" 中国新茶饮（供 应链）企业品牌 价值50强榜单及 专项报告（下 称"榜单""报 告"）重磅发 布，全景覆盖需 求侧精准洞察、 核心原料品质管 控、基础设施升 级迭代、全链条 服务体系构建、 品牌软实力培育 五大维度，立体 呈现2025年新茶 饮产业链的核心 竞争力格局，为 行业高质量发展 提供生动的实践 注解。 本次榜单由广东 省粤黔协作工作 队遵义工作组、 南方报业传媒集 团南方农村报 社、中国广告协 会国际传播工作 量。新茶饮供应 链战略端从 "规 委员会、中央民 族大学新闻与传 播学院等权威机 构联合发起，分 为品牌引领力、 风味源动力、全 链护航力、链路 整合力、生态协 同力5个类别。 榜单打破以往仅 看门店数量或营 收的传统视角， 转而挖掘新茶饮 供应链企业原料 品质、供应能 力、效率模型、 服务深度、品牌 协同、生态建设 等多维度核心 ...

Core Viewpoint - The 2025 Zuzhou Collaborative New Tea Beverage Supply Chain Development Conference aims to enhance cooperation between Guangdong and Guizhou provinces, focusing on high-quality development and creating a new benchmark for industrial collaboration in the tea industry [2][4][10]. Group 1: Conference Overview - The conference, themed "New Tea Beverage · Zuzhou Creation," gathered over 300 guests, including government representatives, academicians, and leaders from major tea beverage companies [3][4]. - The event emphasized "collaborative upgrading and integration upgrading" to promote deeper cooperation in the Zuzhou tea beverage industry chain [4][5]. Group 2: Economic Impact - The new tea beverage industry cluster in Zuzhou is projected to achieve a total output value of 7.18 billion yuan in 2024, with an expected annual output surpassing 1 billion yuan [20][21]. - The industry has already attracted significant interest, with 2025's first eight months showing a production value of 720 million yuan [20]. Group 3: Industry Development - The conference highlighted the transformation of the traditional tea industry into a new consumption model, marking a shift from "blood transfusion" to "blood production" in regional cooperation [9][10]. - The establishment of a national new tea beverage supply chain center in Zuzhou aims to create a new brand identity for the region [18][19]. Group 4: Innovations and Collaborations - Twelve companies signed contracts for 12 production and sales projects at the conference, totaling 112 million yuan, covering areas such as raw material supply and market expansion [30][31]. - The conference also introduced a new tea beverage supply chain trading platform to integrate upstream and downstream resources [40][41]. Group 5: Financial Support and Investment - Over 87 million yuan has been invested by Zhuhai to support processing center construction, technology upgrades, and brand promotion, with more than 30 new tea beverage projects initiated [47][48]. - Financial institutions have provided over 300 million yuan in credit to local tea companies, indicating strong financial backing for the industry [50][51]. Group 6: Community and Brand Development - The new tea beverage industry has positively impacted local communities, with 2,536 households and 9,130 tea farmers seeing increased incomes, averaging 11,000 yuan per year [72]. - The "Zuzhou New Tea Beverage" brand has gained traction in major consumer regions and has been recognized in various national events, enhancing its market presence [69][71].

Core Insights - The "2025 Zhuhai-Zunyi Collaboration New Tea Beverage Supply Chain Development Conference" is set to take place, aiming to enhance the tea beverage supply chain through systematic, high-end, and brand-oriented upgrades [2][3][4][12] - Zunyi, with its 2 million acres of ecological tea gardens, is positioned as a key hub for the national new tea beverage supply chain, leveraging its ecological advantages for large-scale and standardized production [9][12][25] - The conference will feature prominent industry representatives showcasing advancements in raw material development, process breakthroughs, and market expansion [13][14] Industry Trends - Experts from various institutions will discuss new trends in tea beverage technology, consumer behavior, and supply chain optimization, injecting fresh ideas and energy into the industry [15][18][20] - The collaboration between Zhuhai and Zunyi, initiated in 2021, has led to the establishment of a new tea beverage research institute and the creation of a national supply chain center, enhancing regional competitiveness [22][23][25] Future Outlook - The upcoming exchange meeting represents a new starting point for the qualitative development of the Zhuhai-Zunyi tea beverage industry and serves as an important practice for innovative cooperation between eastern and western regions [26][28]

Core Insights - Chengdu has emerged as a significant hub for new tea beverage brands, with a competitive landscape where brands vie for dominance in the bustling Chunxi Road commercial area [3][5][6] - The city is characterized by a vibrant consumer market, with a high Engel coefficient of 32.8% for food and beverage spending, indicating a strong preference for dining and leisure activities among its residents [6][8] - Chengdu's tea culture and favorable economic conditions have fostered the growth of numerous local brands, which are now expanding nationally and internationally [11][20][24] Consumer Market Dynamics - Chengdu is one of six cities in China with a retail sales total exceeding 1 trillion yuan, alongside major first-tier cities [6] - The city has over 10,000 new-style shops, including more than 6,000 tea beverage stores, reflecting a diverse and growing market [7][8] - The local population's preference for tea-based drinks has led to a significant demand for new tea beverages, further supported by government initiatives to boost consumption [12][14] Brand Development and Competition - Major brands like ChaBaiDao, Shuyi Shaoxian Cao, and Bawang Chaji have established their headquarters in Chengdu, leveraging the city's resources for expansion [5][8][20] - The competitive landscape is marked by the rapid emergence of local brands such as Li Shanshan Tea and Chen Duoduo, which are gaining traction in the market [24][26] - The supply chain advantages in Chengdu, including lower costs and access to quality raw materials, have enabled brands to establish production bases in the city [19][21] Supply Chain and Logistics - Chengdu's geographical location provides a strategic advantage for supply chain management, facilitating lower costs and efficient distribution networks [15][18] - The city is a key player in the tea supply chain, with significant tea production and processing capabilities, supporting the needs of new tea beverage brands [15][17] - Major brands are investing heavily in local supply chain infrastructure, with ChaBaiDao planning to invest 10 billion yuan in a supply chain headquarters [19] Global Expansion and Future Prospects - Chengdu is positioned as a gateway for brands looking to expand internationally, with established logistics networks supporting global distribution [20][21] - Local brands are not only targeting domestic markets but are also exploring opportunities in international markets, with some already entering countries like South Korea and the United States [21][23] - The ongoing development of Chengdu as a "tea capital" is expected to continue, with local brands aiming to establish a global presence while promoting Chinese tea culture [23][26]

Group 1 - The opening of Jianghong Fishing Port marks a new round of marine fishing activities in the Beibu Gulf, with fishing boats setting sail on August 16 [3][4][5] - The event signifies a significant moment for local fishermen and the fishing industry, as it revitalizes economic activities in the region [3][4] Group 2 - The establishment of a provincial-level flower industry park in Yunfu City aims to enhance the local economy through the integration of media and agriculture, promoting the "Beautiful Economy" [21][23][26] - The initiative is part of a broader strategy to implement the "Hundred Thousand Ten Thousand Project," focusing on improving agricultural product market systems and boosting local economic development [24][25][26] Group 3 - The 15th Xinjiang Kashgar Central Asia South Asia Commodity Fair showcases products from the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the region's role as a fashion bridge [30][31][32] - The event emphasizes the importance of cross-regional trade and collaboration, with a focus on promoting local products to a wider market [30][32][34] Group 4 - Yunfu City is leveraging its natural resources and industry foundation to develop traditional Chinese medicine and flower industries, aiming to enhance both collective and individual incomes [36][39] - The integration of agriculture and tourism is being promoted as a strategy for rural revitalization, creating a vibrant economic landscape [36][39]

Core Viewpoint - The new tea beverage supply chain is supported by a triangular system of quality raw materials, technological innovation, and standardization, which are essential for its survival and development [12][18]. Group 1: Supply Chain Fundamentals - The quality of raw materials is the foundation of the new tea beverage supply chain, with a focus on fresh and pure tea leaves to extract natural flavors [13]. - Technological innovation acts as the engine for the supply chain, exemplified by the development of "continuous low-temperature countercurrent extraction" technology, which preserves the natural aroma of tea during industrial production [14][15]. - Standardization is crucial for aligning the traditional tea industry with the new tea beverage sector, ensuring a unified quality standard across diverse raw materials and production processes [16][17]. Group 2: Opportunities and Challenges - The rise of niche teas presents both opportunities and challenges for the supply chain, as these teas can enhance raw material diversity but may also lead to shortages and quality inconsistencies due to their small-scale production [23][24]. - To capitalize on the benefits of niche teas, supply chain companies should establish a "flavor database," promote moderate-scale cultivation, and develop flavor adaptation technologies [25][26][27]. Group 3: Design Thinking in Supply Chain - The shift from "producing tea" to "designing tea" represents a fundamental change in supply chain thinking, moving from resource-oriented to demand-oriented approaches [30]. - Cultivating "design thinking" involves creating a closed loop of consumer insights, technology transformation, and product implementation, ensuring that product development aligns with consumer preferences [31][32]. Group 4: Brand Development in New Tea Beverage Supply Chain - The new tea beverage sector is transitioning from traditional agricultural processing to modern industrial manufacturing, presenting significant branding opportunities [35]. - Current branding efforts in the new tea beverage supply chain are still in the early stages, with many companies lacking influential brands and focusing more on products than brand identity [36]. - Enhancing brand value can stabilize and sustain related agricultural industries, increase raw material pricing power, and support rural revitalization by connecting remote tea-producing areas with broader markets [39][40].

Core Viewpoint - The "Zhu-Zun New Tea Drink" initiative, a collaboration between Zhuhai and Zunyi, aims to establish a national supply chain for new tea drinks, enhancing the income of tea farmers and addressing overproduction issues in the Chinese tea industry [6][7][14]. Group 1: Initiative Overview - The "Zhu-Zun New Tea Drink" project was recognized at the 2025 World Brand Moganshan Conference, highlighting its significance as a national public brand case [6][7]. - The initiative leverages the advantages of location, market, logistics, e-commerce, and finance to innovate a collaborative model involving government, research institutions, enterprises, and tea farmers [11][12]. - The goal is to increase the income of Zunyi tea farmers by 1 yuan per kilogram of tea leaves, thereby fostering a new tea drink industry cluster [13][14]. Group 2: Market Context - The new tea drink sector has evolved since its inception in 2012, now boasting a market size exceeding 100 billion yuan, with expansion into Southeast Asia and Europe [25][30]. - Zunyi is recognized as a high-quality tea production area, while Zhuhai is positioned as a key growth hub in the Guangdong-Hong Kong-Macao Greater Bay Area [33][34]. Group 3: Strategic Developments - The national new tea drink supply chain center is set to launch in May 2024, marking a significant step in developing a robust industry ecosystem [39][40]. - The "Zhu-Zun New Tea Drink" brand will engage in targeted promotions across major consumption regions in China starting in 2024 [56]. - A new standard for raw materials in the new tea drink sector was established, enhancing the quality and consistency of products [62]. Group 4: Future Prospects - The collaboration aims to position the national new tea drink supply chain center as a benchmark for East-West cooperation and a highlight in the development of the Chinese tea industry [70].

Core Viewpoint - The fifth China International Consumer Products Expo showcases the innovative efforts of Heytea in the new tea beverage industry, highlighting its commitment to quality raw materials and supply chain management [1][2]. Group 1: Product Innovation - Heytea presents 12 types of tea, including its self-developed green tea "Green Beauty," and emphasizes the supply chain stories behind popular products like "Cool Blackberry Mulberry" and "Kale Slimming Bottle" [1]. - The company introduces a unique matcha sourced from high-altitude tea gardens in Wuyi, Zhejiang, which undergoes a 24-hour grinding process to achieve a fineness of 1000 mesh, leading to innovative products like "Triple Thick Matcha" [1]. Group 2: Raw Material Quality Enhancement - Heytea has pioneered the introduction of mulberries in its fruit tea "Cool Blackberry Mulberry" and kale as a popular ingredient in the tea beverage sector [2]. - The company showcases its source-certified milk, "Yuanmu 3.8 Milk," which is the first in the new tea beverage industry to receive certification for being free from antibiotics and hormones [2]. Group 3: Supply Chain Management - Heytea engages in order agriculture collaborations starting in 2024, focusing on managing the cultivation process in Shantou and Hainan to enhance fruit quality and reduce food safety risks [2]. - The company has established over 10,000 acres of order agriculture cooperative orchards across major fruit-producing regions in China, demonstrating its commitment to quality management and farmer empowerment [2].