高人气背后，有很多新升级。过去，人们跟着风景去旅行；今年，越来越多的人跟着IP去奔赴。屏幕上 的文化IP正成为文旅消费的"超级种草机"。像春晚分会场宜宾，春节期间全市旅游消费创下历史新高， 就是"影视+文旅"联动效应的生动注脚。更有科技硬核破圈，"玩"出新花样。在湖北黄石国家矿山公 园，景区为游客准备了智慧外骨骼机器人，帮助大家轻松走下1400多级台阶深入地下矿井；深圳莲花山 公园则玩起了"空投"服务，无人机空投柜每分钟起降3到4架次，为游客配送奶茶、小吃；贵州铜仁中南 门古城里，一台高速摄影机械臂成了最火的"旅拍师"，3分钟就能为游客拍出"电影感"环绕短视频…… 科技赋能文旅体验"节节高"，让年味更添未来感。 为期9天的"史上最长春节假期"圆满收官，文旅市场交出了一份热气腾腾的成绩单：全国国内出游5.96 亿人次，国内出游总花费8034.83亿元，两项数据均创下历史新高。在这组跃动的数字背后，我们看到 的不仅是人潮涌动的烟火气，更是文旅产业在融合与创新中"节节高"的澎湃活力。 春节不仅是中国人的团圆节，也日益成为全球游客的"打卡季"。数据显示，春节期间在华停留4至7天的 外国游客数量同比增长18%，最近两周 ...

Group 1: Technological Integration in Parks - Various types of robots and AI technologies are enhancing visitor experiences in parks during the 2026 Spring Festival, providing new interactive opportunities [1][3] - In Hubei's Huangshi National Mine Park, smart exoskeleton robots and AI guides are introduced to assist visitors in exploring industrial heritage sites [1] - Shenzhen's parks feature drone delivery services for popular snacks and beverages, with multiple drones operating simultaneously during peak hours [3][5] Group 2: Fitness and Health Activities - Many parks are promoting fitness activities during the Spring Festival, with sports parks and venues operating continuously to cater to fitness enthusiasts [7][11] - In Shaanxi, a series of "National Fitness New Year" events are organized, offering free access to various fun activities for visitors [9] - Cities like Nanjing and Nanchang are providing free or low-cost access to sports facilities, encouraging community participation in fitness activities [11] Group 3: Floral Exhibitions and Eco-Friendly Experiences - Parks across various cities are hosting flower exhibitions, enhancing the festive atmosphere and attracting numerous visitors [11][13] - In Guangdong's Shunfeng Mountain Park, approximately 150,000 violet flowers and 1,500 rose varieties are in full bloom, creating a picturesque setting [13] - Children's parks in Guangzhou are organizing flower markets with child-friendly stalls, allowing young visitors to engage in festive activities [15]

Core Insights - The "China Travel" phenomenon has seen significant growth, particularly during the recent May Day holiday, with inbound tourism orders surging by 130% year-on-year [4][6][9] - The implementation of policies such as the 240-hour visa-free transit and the new "buy and refund" tax refund policy has stimulated this growth [2][8] - The tourism market in China is projected to enter a "super cycle" by 2025, with domestic travel expected to reach 314 million trips during the May Day holiday, a 6.4% increase from the previous year [3][10] Policy Impact - The 240-hour visa-free transit policy has led to 9.215 million inbound visitors, a 40.2% increase compared to the previous year, with 71.3% of these being visa-free entries [1][8] - The "buy and refund" tax refund policy has lowered the threshold for refunds, further encouraging spending among foreign tourists [8][9] Market Trends - The tourism and hotel indices have shown positive momentum in the stock market, with significant increases following the holiday [6][9] - The influx of high-spending tourists is expected to enhance the contribution of inbound tourism to China's GDP, which currently stands at 0.5% compared to 1%-2% in developed countries [9][10] Future Projections - Morgan Stanley and other international research institutions predict that China's inbound tourism market could grow by 4 to 8 times over the next decade [7][9] - The Asia-Pacific region is expected to be a key growth area for global tourism, with China's role being crucial in this expansion [11][12] Consumer Behavior - The rise of social media has significantly influenced travel trends, with platforms driving a 200% increase in hotel search indices during the holiday [6] - The appeal of cultural experiences and diverse activities has attracted a large number of foreign tourists, particularly in cities like Shenzhen and Beijing [4][5][9]