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当“懂中国”的CEO开始提速:雷诺如何将“生态协同”升维为全球执行力引擎
在全球汽车产业进入深度调整期的当下,真正形成差异化竞争优势的,是谁能以更前瞻的布局、更高效的协同,构建适配未来的核心竞争力。 尤其在中国市场高竞争、快迭代的环境,倒逼企业练就"开放协同、敏捷执行"的能力——这里既是全球汽车产业的"竞技场",也是高效战略执行与生态 协同模式的"试验田"。 正是在这样的背景下,近日雷诺集团CEO福兰(François Provost)的中国之行方才显得格外有意义。 这位深耕中国多年的管理者,曾亲身参与并见证过中国市场"开放协同、敏捷执行"模式的成长,如今首次以集团掌舵人身份来到中国,拜访了一系列生 态战略伙伴,其行动的深层逻辑,是欲将中国市场验证的"敏捷执行与生态协同"机制,系统性转化为雷诺集团的全球执行力,驱动集团进入"生态协同深 化、全球效率提升"的新阶段,在全球汽车行业竞争的下半场打得更从容,动得更敏捷,赢得更高效! 战略连续性下的执行升级 外界往往将管理层更迭与"新战略"直接挂钩,但福兰为雷诺集团带来的,并非颠覆性洗牌,而是一场以中国经验为蓝本的战略升维。 福兰上任后的短短数月内,雷诺集团的全球生态"朋友圈"持续扩容:在联盟层面,雷诺–日产–三菱联盟持续深化。2025年, ...
为避免欧盟罚款,跨国车企正选择中国车企共享碳排放
Guan Cha Zhe Wang· 2025-10-21 09:39
(文/观察者网 张家栋 编辑/高莘) 据《欧洲汽车新闻》当地时间10月21日报道,欧盟发布文件显示,日产欧洲公司将与比亚迪整合期二氧 化碳排放量,以达到欧洲2025年至2027年的减排目标。 报道称,日产在此前曾与其联盟合作伙伴雷诺以及三菱达成联合碳排放协议,但该协议在2024年便已经 结束。同时,在欧洲仅销售纯电和插电式混动汽车的比亚迪,则提供了更具吸引力的替代方案。 日产发言人称,"经过对潜在合作伙伴的全面评估,我们最终选择了比亚迪,因为它拥有充足的信用额 度,并且具备综合竞争力。这项协议使我们能够持续推进向零排放的转型。" 去年,由于日产在全球的销量以及利润的下滑,这家日本汽车制造商正陷入向资本市场与合作伙伴重新 证明价值的难题。 在今年一季度确定更换CEO后,日产重新确立了一项"降本与产品重塑"的战略计划,并正在全球范围内 进行革新。但在此之前,期望在欧洲扩大电动化车型产线的日产,仍需要面临严峻的欧洲碳排放法规。 日产Ariya 欧洲汽车新闻 外媒表示,日产曾一度凭借聆风(Leaf)车型成为纯电汽车领域的先驱,但截至今年8月,其只有艾睿 雅(Ariya)车型的销量值得关注。 根据数据分析机构Dataf ...
“中国车企改变欧洲市场:采用中国流行的电池技术,可帮助降价”
Guan Cha Zhe Wang· 2025-06-09 02:47
Core Viewpoint - European automakers are responding to the strong competition from Chinese electric vehicle manufacturers like BYD by planning to launch a series of low-cost small cars to enhance their competitiveness [1][4]. Group 1: Market Dynamics - BYD has become the world's largest electric vehicle manufacturer, surpassing Tesla last year, and recently launched the compact hatchback "Dolphin Surf" in Europe, with a starting price of €22,990 (approximately ¥188,500) and a range of 322 km [1]. - The compact segment is seen as the "next frontier" for electrification in Europe, with significant potential for growth [1]. - The European electric vehicle market is accelerating this year, driven by EU emissions regulations that require a 15% reduction in CO2 emissions for new cars and trucks compared to 2021 levels, increasing to 55% by 2030 [4]. Group 2: Competitive Landscape - Analysts indicate that BYD's entry into the small car market is a strong signal, with the potential to disrupt the small car market due to its competitive pricing [2][4]. - European consumers prefer small electric vehicles for practical, environmental, and price reasons, with a demand for cars priced below €25,000 (approximately ¥205,000) [5]. - The introduction of Chinese models like Dacia Spring and Leapmotor T03, priced below €20,000 (approximately ¥164,000), is pushing European manufacturers to focus on developing smaller, more affordable electric vehicles [5]. Group 3: Future Projections - By 2028 or 2029, the cost of small electric vehicles is expected to equal that of internal combustion engine vehicles, revitalizing the small car market [4]. - The small electric vehicle market is projected to continue expanding, with prices approaching €20,000 [7]. - Despite facing challenges from European manufacturers, Chinese companies like BYD are expected to maintain a competitive edge due to lower production costs and a broader vehicle lineup [8][9].