记者 张熠 继3日上海市民艺术夜校秋季班报名火爆后，昨天12时，首次推出的上海市民日校启动报名。短短1 分钟内，27门课程被一抢而空，瞬时在线抢课人数达16.36万。最受欢迎的壁球课程仅4秒就被抢光。 "日校参与人次和抢课的火爆程度，超出预期。半小时内成功报名2815人，占计划招生数的 46%。"上海市群众艺术馆馆长吴鹏宏分析，这一热度虽然无法和3日夜校春季班117万人的抢课纪录媲 美，但从课程秒光速度与报名的年龄段覆盖面看，"广大市民对日校培训存在迫切需求，市民日校大有 可为"。 据市群艺馆统计，日校学员中，"80后"占比最高，为33.53%；其次是占比32.72%的"70后"；相较之 下，夜校学员中"90后"占比最高，为42.83%。而在课程类型上，夜校学员青睐体育课程，如壁球、成人 射箭、普拉提等，其次是爵士鼓、古琴、钢琴等音乐类课程，以及陪诊师入门考证积分班、人工智能训 练师考证积分班等职场类课程。运动健康、品质生活以及职业技能类课程也同样受到日校学员的欢迎。 日校和夜校通过时间上的互补，空间上的错峰，共同为广大市民构建全天候服务闭环。从创立以 来，夜校、日校始终坚持500元/12次课的公益定价，这背 ...

Core Viewpoint - The rise of "female economy" is reshaping the consumer market as women increasingly express their needs and preferences, leading to the emergence of female-centric spaces in traditionally male-dominated industries like fitness, home decoration, and nightlife [2][3]. Summary by Sections Market Overview - The Chinese fitness market is projected to reach 675 billion yuan in 2023, with expectations to grow to 756 billion yuan by 2025, highlighting a significant shift in consumer demographics where women are becoming the primary consumers [2]. Female Participation in Fitness - Female consumers account for 55.41% of the fitness market, with a growing trend of women engaging in fitness activities, as evidenced by the increasing percentage of female users in personal training services [3][4]. Challenges Faced by Women in Traditional Gyms - Many women experience "gym anxiety" due to the male-dominated environment, with 46.6% reporting comments on their appearance, predominantly from men, which contributes to feelings of discomfort and exclusion [5][6]. Emergence of Female-Only Gyms - The demand for female-only gyms is rising as women seek spaces that cater to their specific needs, including equipment and classes designed for them, while also escaping the male gaze [7][9]. Business Models and Market Dynamics - Female gyms are categorized into two types: those serving only female clients and those with an all-female staff. However, achieving an all-female staff poses challenges due to the gender imbalance in fitness trainers [9][10]. Pricing and Consumer Behavior - Many female gyms adopt a premium pricing strategy, with personal training sessions costing 220-360 yuan, which is 10%-20% higher than regular gyms. This pricing strategy aims to attract a higher-end clientele but may deter some potential customers [13][14]. Industry Challenges - The fitness industry faces high closure rates, with 14.07% of gyms and 13.71% of studios closing in 2023. This reflects broader issues within the industry, including high operational costs and reliance on prepayment models [15][16]. Future Outlook - There is potential for growth in the female fitness market, but sustainable business models and a deeper understanding of female consumers' needs are essential for long-term success [16][21].