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家电行业加速破内卷塑生态
Xin Lang Cai Jing· 2025-09-29 23:02
Core Viewpoint - The China Household Electrical Appliances Association has issued an initiative to strengthen self-discipline and fair competition in the home appliance industry, aiming to shift from price wars to value wars and promote high-quality development [1][2]. Group 1: Industry Challenges - The home appliance industry is currently facing "involution" characterized by vicious low-price competition, misleading marketing practices, and counterfeit products, which hinder the industry's progress towards high-quality development [1][2]. - The initiative highlights the need for a fair competitive environment to foster healthy industry growth and emphasizes the importance of respecting intellectual property and enhancing technological innovation [1][2]. Group 2: Initiative Details - The initiative firmly opposes all forms of unfair competition, setting clear "red lines" for the industry, including prohibiting below-cost dumping and false advertising [2]. - It calls for strict adherence to laws and industry self-regulation, urging companies to focus on innovation, product quality, and service improvement to create a sustainable industry ecosystem [2]. Group 3: Industry Response - Leading companies such as Haier and Midea have quickly responded to the initiative, aligning their long-term strategies with its goals, shifting their competitive focus from price to technology and ecosystem [3]. - Haier emphasizes that the ultimate battleground for competition is in consumer perception, committing to disruptive innovation and superior service without compromising quality [3]. - Midea is developing an industrial internet platform to enhance efficiency across the supply chain, promoting the idea of "collaborative sharing" mentioned in the initiative [3]. - Other companies like Gree and Hisense are focusing on intellectual property protection and product quality, advocating for stricter enforcement of industry infringement penalties [3].
两部门:推动5G/6G关键器件、芯片、模块等技术攻关
财联社· 2025-09-04 06:36
Core Viewpoint - The Ministry of Industry and Information Technology and the State Administration for Market Regulation have issued the "Action Plan for Stable Growth of the Electronic Information Manufacturing Industry 2025-2026," focusing on enhancing the supply level of electronic products and promoting innovation in artificial intelligence terminals [1]. Group 1: Key Areas of Focus - Emphasis on key links and priority areas, targeting industry applications and consumer scenarios, while coordinating special resources to strengthen the supply level of electronic products [1]. - Promotion of higher-level intelligent innovation in artificial intelligence terminals, encouraging deep integration of intelligent agents with terminal products [1]. - Development of standards and methods for the intelligent classification of artificial intelligence terminals, with encouragement for local innovation applications [1]. Group 2: Product Development and Upgrades - Encouragement for the iteration and upgrade of complete machines and components such as mobile phones, personal computers, home gateway devices, audiovisual equipment, and servers [1]. - Continuous improvement of the reliability of computer peripherals like printers, copiers, and scanners [1]. - Creation of emerging products such as new displays, smart security, in-vehicle computing, smart wearables, smart health and elderly care, and smart home devices [1]. Group 3: New Technology and Equipment - Focus on the research and development of high-performance lightweight extended reality (XR) devices and encouragement for innovative product forms and quality improvements [1]. - Acceleration of the enhancement of new generation complete equipment supply capabilities, with a push for technological breakthroughs in key components, chips, and modules for 5G/6G [2]. - Strengthening the reserve of 6G technology achievements [2].