《倡议》显示，为破局内卷、重塑健康生态，中国家用电器协会倡议，坚持公平竞争、相互尊重、协同 共享、高质量发展的原则，共同营造公平竞争的市场环境，促进家电行业健康发展；构建卓越的科技创 新能力，尊重知识产权，以科技创新引领行业发展。 本报记者 贾 丽 9月29日，中国家用电器协会发布《关于加强家电行业自律与公平竞争的倡议》（以下简称《倡 议》），在行业内引发广泛关注。 海尔集团公司（以下简称"海尔")、美的集团股份有限公司（以下简称"美的"）等龙头企业负责人表 示，协会的《倡议》与企业长期发展战略不谋而合。目前行业头部企业已经将竞争焦点从价格转移到技 术与生态上。 海尔方面称："海尔竞争的终极战场是用户心智，而赢得用户靠的是颠覆性创新和极致服务。我们将持 续加大在智慧家庭、绿色节能等核心技术上的研发投入，杜绝以牺牲品质和用户体验为代价的低层次竞 争。" 中国高科技产业化研究会科技成果转化协作工作委员会副主任吴雪慧对《证券日报》记者表示，这份 《倡议》如同一面镜子，既映照出当前家电市场竞争中存在的无序低价、虚假宣传等乱象，也为行业的 高质量发展指明了清晰路径，即从"价格战"转向"价值战"，通过自律、创新与服务，共 ...

Core Viewpoint - The Ministry of Industry and Information Technology and the State Administration for Market Regulation have issued the "Action Plan for Stable Growth of the Electronic Information Manufacturing Industry 2025-2026," focusing on enhancing the supply level of electronic products and promoting innovation in artificial intelligence terminals [1]. Group 1: Key Areas of Focus - Emphasis on key links and priority areas, targeting industry applications and consumer scenarios, while coordinating special resources to strengthen the supply level of electronic products [1]. - Promotion of higher-level intelligent innovation in artificial intelligence terminals, encouraging deep integration of intelligent agents with terminal products [1]. - Development of standards and methods for the intelligent classification of artificial intelligence terminals, with encouragement for local innovation applications [1]. Group 2: Product Development and Upgrades - Encouragement for the iteration and upgrade of complete machines and components such as mobile phones, personal computers, home gateway devices, audiovisual equipment, and servers [1]. - Continuous improvement of the reliability of computer peripherals like printers, copiers, and scanners [1]. - Creation of emerging products such as new displays, smart security, in-vehicle computing, smart wearables, smart health and elderly care, and smart home devices [1]. Group 3: New Technology and Equipment - Focus on the research and development of high-performance lightweight extended reality (XR) devices and encouragement for innovative product forms and quality improvements [1]. - Acceleration of the enhancement of new generation complete equipment supply capabilities, with a push for technological breakthroughs in key components, chips, and modules for 5G/6G [2]. - Strengthening the reserve of 6G technology achievements [2].