2025年是争创一流行动的收官之年。山东高速集团坚持党建引领，强化责任担当，深化改革创新，以增强核心功能、提高核心竞争力为重要途径，以对标 提升为抓手，奋力推动"九个再突破"，管理水平、质量效益、市场竞争力显著增强。 今天，集团微信公众号继续刊发对标提升工作中涌现出的典型案例，全面展示集团深入寻标对标、奋力达标创标的探索实践，希望各单位结合自身实际， 积极学习借鉴先进经验，营造事争一流、唯旗是夺的氛围，为集团"双一流"目标的实现作出新的更大贡献。 聚力市场开拓。优化市场布局，制定"深耕山东、拓展京津冀、试水长三角"区域市场开拓战略。在省内15个地市设立营销中心，2024年非德州区域签约金 额达45亿元；京津冀、西北地区签约金额达8亿元，增长14.3%。积极响应国家"一带一路"倡议，与大型央企合作开拓中东、东南亚市场，2025年实现签约 金额达10亿元，权属单位德建集团连续八年获评"全球最大250家国际承包商"。创新开拓模式，强化金融投资对房建施工板块的服务支撑，推行"投资+施 工"模式，获取省内2个城中村改造项目，签约金额达18亿元；对接绿色能源领域头部企业，联合中标3个新能源项目，签约金额达12亿元。聚焦客 ...

Core Viewpoint - The article highlights the significant role of technology, particularly AI, in enhancing the efficiency and evolution of the real estate industry, with Beike (NYSE: BEKE; HKEX: 2423) demonstrating strong performance through data, AI, and internet technologies [2][3]. Financial Performance - In Q1 2025, Beike achieved a total transaction volume (GTV) of 843.7 billion RMB, a year-on-year increase of 34.0%, with net revenue of 23.3 billion RMB, up 42.4%, and a net profit of 855 million RMB, with adjusted net profit reaching 1.393 billion RMB [2]. - Beike's existing home business GTV reached 580.3 billion RMB, growing 28.1%, while new home business GTV was 232.2 billion RMB, up 53.0% [3]. - Non-real estate transaction service revenue grew by 46.2%, accounting for 35.9% of total net revenue, with home decoration and furnishing business revenue at 2.9 billion RMB, a 22.3% increase [5]. Strategic Development - Beike has adopted a "one body, three wings" strategy, focusing on real estate transactions as the core while expanding into home decoration, rental, and related services [4]. - The company emphasizes a technology-driven approach, positioning itself as a digital "infrastructure builder" in the housing industry [3][4]. AI Integration - Beike is leveraging AI to enhance service efficiency and consumer experience, with tools like the "Customer Assistant" and "AI Property Maintenance Assistant" significantly improving agent performance and customer engagement [9][10]. - The company has developed AI models such as ChatHome and Dreamhome to support various applications in the housing sector, enhancing decision-making for consumers [12][14]. Market Adaptation - Despite a general downturn in the real estate market, Beike has shown resilience, benefiting from a structural recovery in the second-hand housing market and maintaining high activity levels [3]. - The shift from a seller's market to a buyer's market has led to increased consumer demand for quality service, prompting Beike to enhance its service offerings [6][10]. Investment in Technology - Beike's R&D expenditure reached 584 million RMB in Q1, a 24.9% increase year-on-year, with total R&D spending exceeding 12 billion RMB since its IPO in 2020 [15]. - The company is committed to continuous investment in AI applications, indicating a sustained focus on technological advancement to drive industry transformation [15].