炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 记者丨何煦阳 编辑丨吴晓宇 争抢鸿蒙智行首款MPV，智界或许有了胜算。 《21汽车·一见Auto》从多方独立信源处获悉，智界正在开发MPV，新车基于E0X-L平台打造，代 号"EHV"，提供纯电和增程两种动力形式，电池由宁德时代供应，预计明年上半年上市。 而奇瑞首款豪华MPV产品原本是星纪元E08，它于去年4月的北京车展上首秀，预计今年量产交付。但 一位接近奇瑞的知情人士向《21汽车·一见Auto》透露，"星纪元E08目前已停止开发，小部分星纪元E08 项目组的员工已转岗至智界，壮大了智界研发MPV的力量。" 这意味着，奇瑞将首发豪华MPV的机会交给了智界，而非星纪元。 星纪元是奇瑞星途品牌在2023年7月发布的子系列，它聚焦新能源，走纯电、增程双路线。星纪元系列 最低17.28万元起售，最高可达31.98万元。除与华为合作的智界外，星纪元是奇瑞中价格最高的系列， 承担着奇瑞冲高的野望。 智界则面对"智能化、高性能与创新性用户"，同样为高端新能源品牌，与星纪元在价格、定位上有一定 重合。 不过，"对豪华MPV车型，智界更能撑起来，况且同 ...

Core Viewpoint - The article discusses the competitive landscape of the automotive industry, focusing on the development of MPVs by companies like Zhijie and Chery, highlighting the strategic decisions and market dynamics involved in this segment [3][4][14]. Group 1: Development of MPVs - Zhijie is developing its first MPV, the EHV, based on the E0X-L platform, with plans for a launch in the first half of next year [3][4]. - Chery's original luxury MPV, the Xingjiyuan E08, has been halted in development, with some team members moving to Zhijie to strengthen its MPV project [3][4]. - The decision to let Zhijie debut the luxury MPV reflects Chery's strategy to reduce resource redundancy and focus on high-end electric vehicles [4][9]. Group 2: Market Positioning and Competition - The Xingjiyuan series, launched in July 2023, aims at the high-end market with prices ranging from 172,800 to 319,800 yuan, while Zhijie targets a similar demographic but with a higher price point for its models [3][4][14]. - The competition between Zhijie and Xingjiyuan is evident, as both brands target the same consumer base, but Zhijie is positioned to better support the luxury MPV segment [4][14]. Group 3: Sales Performance and Challenges - Zhijie has sold 64,300 units in the past seven months, outperforming Xingjiyuan's 44,200 units, indicating a stronger market presence [14]. - Despite initial success, Zhijie faces production challenges, with delays in the delivery of the Zhijie S7 model leading to customer dissatisfaction [6][19]. - The need for Zhijie to improve its delivery capabilities is critical, as it aims to capitalize on the growing MPV market, which saw a 53.3% year-on-year increase in sales in June [11][19]. Group 4: Strategic Partnerships - The collaboration between Chery and Huawei has been pivotal for Zhijie, with Huawei's technology and market insights playing a significant role in the development of its vehicles [6][19]. - Chery's restructuring into "new four major" divisions aims to enhance brand competitiveness and streamline operations, particularly in the context of its partnership with Huawei [4][6].

Core Viewpoint - The competition for the first MPV under the Hongmeng Intelligent Driving brand is intensifying, with Zhijie potentially gaining an advantage as it develops its MPV based on the E0X-L platform, expected to launch in the first half of next year [1][3]. Company Developments - Zhijie is developing an MPV named "EHV," which will offer both pure electric and extended-range power options, with batteries supplied by CATL [1]. - Chery's first luxury MPV, the Star Era E08, has been halted in development, with some team members transferred to Zhijie to strengthen its MPV development efforts [1][3]. - Chery has restructured its brand strategy, forming "New Four Major" divisions to optimize resource allocation and enhance brand competitiveness [2]. Market Positioning - Zhijie targets a high-end market segment focused on "intelligence, high performance, and innovation," overlapping with the positioning of Chery's Star Era series [1][3]. - The Star Era series, launched in July 2023, is positioned as Chery's premium line, with prices ranging from 172,800 to 319,800 yuan [1]. Sales and Production Challenges - Zhijie S7 has received over 20,000 pre-orders but faces production challenges due to equipment and hiring issues at its dedicated factory [3][4]. - Chery has redirected the production of Zhijie S7 to its Wuhu Intelligent Connected Super Factory, originally intended for other models, indicating tight production capacity [4]. Competitive Landscape - The market for new energy MPVs in China has been growing, with sales reaching 45,100 units in June, a 53.3% year-on-year increase [7]. - Zhijie has sold 64,300 units in the past seven months, outperforming the Star Era's 44,200 units, indicating a stronger market presence [8]. Future Prospects - The successful launch of Zhijie's MPV could serve as a new growth point for the brand, especially as it aims to establish a distinct identity separate from other models under the Hongmeng Intelligent Driving umbrella [9][10]. - The company is in the process of establishing dedicated sales centers for the Zhijie brand to enhance its market presence and brand image [9].

Core Viewpoint - The competition for the first MPV under the Hongmeng Intelligent Driving brand is intensifying, with Zhijie potentially gaining an advantage as it develops its MPV based on the E0X-L platform, expected to launch in the first half of next year [1][3]. Company Developments - Zhijie is developing an MPV named "EHV," which will offer both pure electric and extended-range powertrains, with batteries supplied by CATL [1]. - Chery's first luxury MPV, the Star Era E08, has reportedly halted development, with some team members transferring to Zhijie to bolster its MPV development efforts [1][3]. - Chery has initiated a brand integration strategy, forming "New Four Major" divisions to optimize resource allocation and enhance brand competitiveness [2]. Market Positioning - Zhijie and Star Era are positioned similarly in the high-end new energy market, but Zhijie is seen as better suited to support luxury MPV models [2]. - The pricing strategy for the Star Era series has been adjusted, with the starting price dropping to 19.88 million yuan, making it 5.1 million yuan cheaper than Zhijie S7 [4]. Sales Performance - Zhijie S7 has received over 20,000 pre-orders since its launch, but production issues have led to delays, causing dissatisfaction among customers [4][5]. - In the first half of the year, Zhijie sold 64,300 units, surpassing Star Era's 44,200 units, indicating a stronger market performance [10]. Production Capacity - Chery's new "Intelligent Connected Super Factory" is set to produce Zhijie S7, but initial production challenges have led to a temporary shift to another facility [4][5]. - Zhijie has established an independent factory, which is expected to alleviate resource allocation issues with other Chery brands [13]. Future Outlook - The MPV market is growing, with a 53.3% year-on-year increase in sales for new energy MPVs in June, indicating a favorable environment for Zhijie's upcoming launch [7]. - If Zhijie's EHV MPV launches successfully, it could become a significant growth point for the brand, especially as it aims to compete in a market where many manufacturers are pivoting towards MPVs [15].