Core Viewpoint - The competition for the first MPV under the Hongmeng Intelligent Driving brand is intensifying, with Zhijie potentially gaining an advantage as it develops its MPV based on the E0X-L platform, expected to launch in the first half of next year [1][3]. Company Developments - Zhijie is developing an MPV named "EHV," which will offer both pure electric and extended-range power options, with batteries supplied by CATL [1]. - Chery's first luxury MPV, the Star Era E08, has been halted in development, with some team members transferred to Zhijie to strengthen its MPV development efforts [1][3]. - Chery has restructured its brand strategy, forming "New Four Major" divisions to optimize resource allocation and enhance brand competitiveness [2]. Market Positioning - Zhijie targets a high-end market segment focused on "intelligence, high performance, and innovation," overlapping with the positioning of Chery's Star Era series [1][3]. - The Star Era series, launched in July 2023, is positioned as Chery's premium line, with prices ranging from 172,800 to 319,800 yuan [1]. Sales and Production Challenges - Zhijie S7 has received over 20,000 pre-orders but faces production challenges due to equipment and hiring issues at its dedicated factory [3][4]. - Chery has redirected the production of Zhijie S7 to its Wuhu Intelligent Connected Super Factory, originally intended for other models, indicating tight production capacity [4]. Competitive Landscape - The market for new energy MPVs in China has been growing, with sales reaching 45,100 units in June, a 53.3% year-on-year increase [7]. - Zhijie has sold 64,300 units in the past seven months, outperforming the Star Era's 44,200 units, indicating a stronger market presence [8]. Future Prospects - The successful launch of Zhijie's MPV could serve as a new growth point for the brand, especially as it aims to establish a distinct identity separate from other models under the Hongmeng Intelligent Driving umbrella [9][10]. - The company is in the process of establishing dedicated sales centers for the Zhijie brand to enhance its market presence and brand image [9].

Core Viewpoint - The competition for the first MPV under the Hongmeng Intelligent Driving brand is intensifying, with Zhijie potentially gaining an advantage as it develops its MPV based on the E0X-L platform, expected to launch in the first half of next year [1][3]. Company Developments - Zhijie is developing an MPV named "EHV," which will offer both pure electric and extended-range powertrains, with batteries supplied by CATL [1]. - Chery's first luxury MPV, the Star Era E08, has reportedly halted development, with some team members transferring to Zhijie to bolster its MPV development efforts [1][3]. - Chery has initiated a brand integration strategy, forming "New Four Major" divisions to optimize resource allocation and enhance brand competitiveness [2]. Market Positioning - Zhijie and Star Era are positioned similarly in the high-end new energy market, but Zhijie is seen as better suited to support luxury MPV models [2]. - The pricing strategy for the Star Era series has been adjusted, with the starting price dropping to 19.88 million yuan, making it 5.1 million yuan cheaper than Zhijie S7 [4]. Sales Performance - Zhijie S7 has received over 20,000 pre-orders since its launch, but production issues have led to delays, causing dissatisfaction among customers [4][5]. - In the first half of the year, Zhijie sold 64,300 units, surpassing Star Era's 44,200 units, indicating a stronger market performance [10]. Production Capacity - Chery's new "Intelligent Connected Super Factory" is set to produce Zhijie S7, but initial production challenges have led to a temporary shift to another facility [4][5]. - Zhijie has established an independent factory, which is expected to alleviate resource allocation issues with other Chery brands [13]. Future Outlook - The MPV market is growing, with a 53.3% year-on-year increase in sales for new energy MPVs in June, indicating a favorable environment for Zhijie's upcoming launch [7]. - If Zhijie's EHV MPV launches successfully, it could become a significant growth point for the brand, especially as it aims to compete in a market where many manufacturers are pivoting towards MPVs [15].

Core Viewpoint - Chery is undergoing significant organizational changes as it approaches its IPO, including the establishment of a domestic business group and the elevation of the Fengyun series to an independent brand, aimed at enhancing strategic focus and resource integration [1][2][6]. Group 1: Organizational Changes - Chery has formed a domestic business group under the Chery brand, which includes four divisions: Starway, Aihou (Aiyre and Ruichu), Fengyun, and QQ [2][6]. - The Starway brand remains positioned as Chery's high-end brand despite being integrated into the Chery brand domestic business group [2][6]. - The Fengyun series has been upgraded from a product line to an independent brand, reflecting its historical significance and the company's commitment to innovation and user demands [3][4][6]. Group 2: Sales and Market Performance - Starway's sales have grown significantly from under 20,000 units in its founding year to 126,000 units in 2023, with a projected 141,000 units in 2024 [3][8]. - In the first half of 2023, Starway achieved cumulative sales of 63,000 units, marking a year-on-year increase of 15.1% [3][8]. - Chery's overall sales for 2024 are expected to reach approximately 2.6039 million units, representing a year-on-year growth of 38.4% [8]. Group 3: Market Response and Financial Outlook - Following the organizational adjustments, some brokerages have raised their IPO pricing for Chery by 12%, indicating positive market sentiment [5][8]. - Chery's revenue for 2022 and 2023 was reported at 92.618 billion yuan and 163.205 billion yuan, respectively, with a significant increase in revenue for the first three quarters of 2024 [8]. - The company's net profit attributable to shareholders for the same periods was 6.266 billion yuan, 11.953 billion yuan, and 11.222 billion yuan [8].

Core Viewpoint - Chery is undergoing significant adjustments, including the establishment of a domestic business group and the elevation of its new energy series "Fengyun" to an independent brand, indicating a strategic focus on the new energy vehicle market [2][5]. Group 1: Brand Development - The Fengyun series, which started as Chery's first car model in 1999, has been redefined as a luxury independent brand targeting the new energy sector [2][3]. - The launch of the Fengyun A9L on July 8, 2023, marks a critical moment for the brand, with a price range of 139,900 to 197,900 yuan, and it is expected to perform well in the market [2][4]. - The Fengyun brand aims to enhance its market presence by introducing multiple models, including the A8, T9, and T10, with the A9L positioned as a potential bestseller [4]. Group 2: Strategic Adjustments - Chery has restructured its passenger vehicle business into four divisions, including the Fengyun division focused on new energy, while the Xingtou brand has been integrated into the Chery brand, indicating a shift in strategic focus [5][6]. - The integration of the Xingtou brand into the Chery brand aims to streamline operations, reduce costs, and enhance resource sharing, particularly in supply chain and manufacturing [7]. - The restructuring is seen as a response to the slowing growth of the Xingtou brand and aims to optimize the company's positioning ahead of its planned IPO [6][7].

Core Viewpoint - Chery Automobile emphasizes safety as a fundamental principle, integrating it deeply into its brand identity and technological advancements, as highlighted during the recent safety night event in Wuhu, Anhui [1][2][3] Group 1: Safety Philosophy - Chery's mission is to combat the inherent dangers of the automotive industry, aiming to make safety an uncompromising baseline through advanced technology [1][3] - The company believes that safety should not be a disposable aspect of technological evolution but rather a constant in industrial civilization [1][4] Group 2: Technological Innovations - The "Guardian" intelligent safety system exemplifies Chery's commitment to safety, featuring a 720-degree cabin, 2ms high-voltage disconnection technology, and advanced driving assistance systems [1][3] - Chery's safety measures include a 14-layer battery safety system, 200KN compression resistance, and rigorous testing protocols that exceed national standards [3][4] Group 3: Global Standards and Market Position - Chery has established itself as a leader in global automotive safety, achieving 41 global five-star models and over 2500 safety patents, thereby reshaping perceptions of Chinese automotive manufacturing [4][6] - The company has successfully navigated various international safety standards, demonstrating its capability to adapt and excel in diverse market conditions [4][6] Group 4: Social Responsibility and Community Engagement - Chery is redefining the concept of "mobile space" by integrating health and safety features into its vehicles, such as a health air system and a safety club that connects vehicle owners with medical and community organizations [6][7] - The company is building a comprehensive safety network that transforms vehicles into life-supporting mobile homes, emphasizing its commitment to societal well-being [6][7] Group 5: Long-term Vision - Chery's safety philosophy transcends commercial interests, reflecting a deep respect for life and a relentless pursuit of technological excellence [7] - The company's approach to safety is seen as a continuous journey, with each step contributing to a legacy of innovation and responsibility in the automotive industry [7]

Core Insights - Chery Automobile emphasizes that car manufacturing is not only about technical capabilities but also about ethical responsibility, especially in the context of electric and intelligent vehicles [2]. Sales Performance - In the first four months of 2025, Chery Group sold a total of 820,800 vehicles, representing a year-on-year increase of 15.3%. Among these, 224,600 were new energy vehicles, showing a remarkable growth of 140.7% [1]. - Chery's growth is attributed to its global strategy and innovative export models, maintaining its position as the top exporter of Chinese automobiles with 343,000 units exported in the same period [1]. Safety Initiatives - Chery has launched a "Chery Guardian Safety Club" and introduced advanced safety technologies and a smart safety system, responding to heightened safety concerns in the automotive industry [1]. - The company has invested significantly in safety, including the establishment of Asia's largest crash test laboratory in 2010, covering an area of 32,000 square meters [2]. Global Strategy - Chery's approach to international markets has evolved through three phases: from product export (1.0), to establishing overseas factories (2.0), and now focusing on technology-driven manufacturing (3.0) [2]. - The company employs a tailored strategy for each market, ensuring compliance with local regulations and adapting products to meet diverse consumer needs [2].

Core Viewpoint - Chery Automobile has achieved comprehensive growth across four sectors: new energy vehicles, fuel vehicles, overseas exports, and domestic markets, making it the only company in the industry to do so in 2024, despite fierce competition [1] Group 1: Technological Advancements - Chery Automobile emphasizes its commitment to technology, showcasing its "Smart Safety System" and advanced safety technologies during the "Safety Night" event [1][4] - The company follows a three-generation technology strategy, focusing on mass production, development, and pre-research, which has established a robust technological foundation across various vehicle architectures and power systems [4] - Chery's technological evolution is marked by a transition from being a "follower" to a "leader" in the automotive industry, as demonstrated through its series of themed events [4] Group 2: Sales Performance - In the first four months of 2025, Chery Automobile sold 820,800 vehicles, representing a year-on-year increase of 15.3%, with new energy vehicle sales reaching 224,600 units, up 140.7% [5] - The company has maintained its position as the top exporter of Chinese automobiles, with 343,000 units exported in the same period [5] Group 3: Global Strategy - Chery is advancing its globalization strategy by transitioning from product exports to establishing manufacturing plants abroad, and now to a technology-driven export model [5] - The company employs a tailored approach for different markets, focusing on regulatory compliance, product adaptability, competitiveness, and differentiation [5] Group 4: Brand and Market Position - Chery's commitment to safety and quality is underscored by its chairman's statement on prioritizing safety in vehicle manufacturing, regardless of cost pressures [3] - The company aims to leverage its technological strengths to enhance product competitiveness and market influence, contributing to the upward trajectory of the Chinese automotive industry [6]

Core Viewpoint - Chery Automobile emphasizes safety as a fundamental principle, launching advanced safety systems and technologies to meet the evolving demands of electric and intelligent vehicles in diverse global markets [1][2]. Group 1: Safety Initiatives - Chery has established a comprehensive safety protection system that covers all personnel, processes, conditions, and markets, aiming to redefine safety standards in the automotive industry [2]. - The company adheres to global high standards for battery safety, implementing a battery management system with ten layers of safety design and over 5,000 testing parameters, utilizing AI algorithms for real-time alerts and protection [2][4]. Group 2: Product Innovations - The "Guardian" smart safety system was unveiled, focusing on comprehensive vehicle safety across all levels, driving scenarios, and dimensions [3]. - Chery's vehicles, such as the flagship model A9L, feature advanced safety designs including a 720-degree cabin and nine airbags, showcasing the company's commitment to safety engineering [3]. Group 3: Health and Community Engagement - Chery promotes health-conscious travel with its models, ensuring a zero-odor, zero-benzene, and zero-formaldehyde environment for users [2][4]. - The launch of the "Chery Guardian Safety Club" aims to unite accident survivors, safety professionals, and public advocates to enhance safety awareness and emergency response through community initiatives [4].

以下文章来源于远川汽车评论 ，作者熊宇翔 彭苏平 远川汽车评论 . 不止是汽车 月销一万很危险 Flag倒了又立。 作者 | 熊宇翔 彭苏平 来源 | 远川汽车评论 （ID：yuanchuanqiche） 智能电动汽车厮杀到今天，为了抓住稀缺的注意力资源 ，接二连三地立下各种惊悚flag，已经成为车企基本竞争手 段。 这些flag包括但不限于： 销量对赌型 ：年销量增长50%以上达成XX万辆；某车型月销XX辆，超过同级标杆； 蔑视广告法型 ："XX万以内最好的车"； 低姿态狠话型 ："新能源我们要不客气啦"； 赌上职业生涯甚至性命型 ："若未能···· ··，我就下课/去找工作"；"如果最后是XX效果，我就去跳楼"。 但在复杂多变又血腥竞争的汽车市场中，flag理论上是拿来兑现的，可现实常常是打脸的。 月销一万辆已经成为造车新势力的生死线，年底"暴雷"的哪吒就是一个活生生的例子。 今年1-9月，哪吒共计卖了8.59万辆，平均每月不足万辆，年度目标完成率不到三成，迟迟无法上市导致现金流拉响 了警报，多家供应商公开讨债，作为股东的周鸿祎当起了鸵鸟。 年初还在微博上公开反思的CEO张勇也黯然下课，非常讽刺的是，在" ...