Core Insights - The cross-border e-commerce industry in China is facing unprecedented compliance challenges due to ongoing international turmoil and frequent adjustments in global e-commerce platform regulations, as highlighted in the iResearch report which states that the export scale of China's cross-border e-commerce exceeded 2.8 trillion yuan in 2024, with Amazon contributing over 35% of the transaction volume [1][4]. Regulatory Changes - In March 2025, the State Taxation Administration and the Ministry of Commerce issued regulations requiring domestic and foreign e-commerce platforms to report comprehensive tax information of Chinese sellers to Chinese tax authorities starting October 2025 [4]. - Amazon's recent notification outlines a quarterly reporting mechanism, with the first report due by October 31, 2025, covering transaction data from July 1 to September 30, 2025, involving over 50 million transaction records [5]. Seller Compliance Requirements - Amazon's reporting requirements include detailed information for corporate sellers, such as business name, tax identification, and bank account details, while individual sellers must provide identification and bank information [5]. - Sellers must complete mandatory information updates by October 20, 2025, or face restrictions on their withdrawal functions, with only about 45% of sellers having completed the updates as of mid-October 2025 [6]. Impact on Different Seller Categories - Large sellers (annual revenue over 100 million yuan) will need to restructure their global tax frameworks, potentially increasing compliance costs by 15%-20% [7]. - Small and medium-sized sellers (annual revenue between 10 million and 100 million yuan) may see annual compliance costs rise by 80,000 to 150,000 yuan, risking profitability [7]. - Micro sellers (annual revenue below 10 million yuan) face risks of incorrect reporting due to a lack of tax knowledge, prompting Amazon to offer support services [8]. Market Challenges - Concurrently, the FCC's "Operation Clean Carts" has led to the removal of 12 million Chinese electronic products from platforms like Amazon and eBay, affecting over 32,000 sellers, with Amazon accounting for 68% of the removals [10]. - The FCC's actions are part of a broader supply chain security review, with new regulations expected to impose stricter scrutiny on electronic products, potentially increasing production costs by 10%-15% for sellers needing to replace components from blacklisted companies [11][12]. Industry Outlook - The shift towards compliance in the global cross-border e-commerce sector presents both challenges and opportunities for Chinese sellers, with a potential industry reshuffle as non-compliant sellers may be eliminated [13]. - Companies are encouraged to enhance compliance capabilities and diversify markets and products to reduce reliance on low-barrier, high-competition categories, as 2025 is anticipated to be a pivotal year for compliance in China's cross-border e-commerce [13].

Industry Overview - The family internet industry is evolving towards wireless, networked, and intelligent directions, driven by advancements in IoT, cloud computing, big data, and artificial intelligence [1][13] - The market size of China's family internet industry is projected to reach 11.82 billion yuan in 2024, representing a year-on-year growth of 4.88% [1][13] Industry Development History - The development of China's family internet industry has gone through four stages: 1. The embryonic stage (1994-2000) with the introduction of home PCs and slow internet access [4] 2. The exploratory stage (2001-2010) marked by the transition to broadband and the rise of e-commerce [4] 3. The growth stage (2011-2020) characterized by the proliferation of smartphones and smart home devices [4] 4. The maturity stage (2021-present) where full-home smart concepts and AI assistants have become prevalent [5][6] Industry Value Chain - The upstream of the family internet industry includes technology and device layers, with the technology layer encompassing IoT, cloud computing, AI, and big data [8] - The midstream involves the manufacturing and system integration of family internet devices, while the downstream applications include home entertainment, security monitoring, energy management, and telemedicine [8] Key Companies and Performance - Major players in the family internet industry include telecom operators, internet service providers, device manufacturers, and content providers [15] - China Mobile, China Telecom, and China Unicom dominate the market with over 5.5 billion broadband users and nearly 1 billion mobile users combined [15][17] - China Mobile's revenue is projected to reach 1.04 trillion yuan in 2024, with a net profit of 138.37 billion yuan, reflecting a year-on-year growth of 3.12% and 5.01% respectively [17] - Tencent's total revenue is expected to be 660.3 billion yuan in 2024, with a net profit of 349.2 billion yuan, showing a year-on-year increase of 8.42% and 19.14% respectively [19] Industry Development Trends - Technological innovation is driving the intelligent upgrade of the family internet industry, with a focus on creating integrated living scenarios that enhance quality of life [21] - The application scenarios of family internet are expanding to include health care, education, and community services, promoting cross-industry collaboration [22][23] - Standardization and interoperability are being prioritized to address compatibility issues among different brands and devices, fostering a healthier market development [24]

绑定线下渠道和工厂，把中国生产的智能设备卖出去。 文丨贺乾明 编辑丨黄俊杰 在意大利经商 20 多年的戴志广完成了一次 "产业升级"。 他 2002 年来到意大利，起初主要是把老家温州和周边工厂生产的服装、小饰品等批发给本地商店。因为 成本足够低，他很快就在行业内站稳脚跟。但随着做这行的人变多，戴志广的利润越来越少。 2018 年，戴志广开始寻找新的业务方向。他发现一个现象，那些带 "智能" 的商品可以高价卖出去。一个 质量过得去的灯泡，在意大利卖 1.5 欧元，如果是 "智能灯泡"，能卖 9 欧元。 他想到之前在一场活动上认识的温州老乡，对方创办了一家叫涂鸦智能的公司，可以帮忙开发智能设备。 他觉得这是一个机会，专门去杭州拜访。 一年后，戴志广在意大利创办名叫 "WIBY" 的智能家居品牌。他们组建了团队，把中国生产的、用了涂鸦 技术的智能设备，在意大利找渠道卖出去。这是戴志广的强项，之前做服装贸易时，他与遍布意大利各地 的华人超市老板都有合作。5 年时间，他把智能灯泡、智能摄像头等商品摆到近 1000 家华人在意大利开的 社区超市货架上，累计销售额达到上千万欧元。 戴志广和他的 WIBY，只是中国生产的智 ...