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观鸟领域兴盛背后,藏着最具生命力的商业创新
3 6 Ke· 2025-05-11 08:11
Core Insights - Birdwatching has emerged as a popular outdoor activity, appealing to both high-net-worth individuals and younger generations, showcasing its inclusivity and potential for economic growth [4][5][6] - The birdwatching community in China has seen significant growth, with the number of enthusiasts reaching 340,000, a substantial increase from 140,000 in the previous survey [6][26] - The birdwatching economy is evolving, with opportunities in tourism, equipment, and educational products, indicating a burgeoning market [14][15][24] Group 1: Economic Impact - In the U.S., birdwatching contributes to over 960 billion dollars in industry value and creates more than 780,000 jobs [5] - The birdwatching tourism in Jiangxi has attracted 2 million visitors, generating over 500 million yuan in revenue [17] - The development of smart bird feeders and related technology indicates a growing intersection of technology and birdwatching, with companies like Bird Buddy achieving significant sales [20][22] Group 2: Community and Cultural Significance - Young birdwatching groups, such as "Beijing Feiyu," emphasize the aesthetic and therapeutic aspects of observing birds, enhancing urban life perspectives [10][13] - Social media platforms have seen over a billion views on birdwatching topics, indicating a rising cultural interest [8] - Birdwatching organizations are becoming vital in ecological monitoring and biodiversity protection across China [26][27] Group 3: Environmental and Sustainability Aspects - Birdwatching contributes to biodiversity protection and low-carbon economy initiatives, replacing traditional livelihoods that harm the environment [27] - Observations of migratory patterns provide critical data for climate model adjustments, highlighting the ecological significance of birdwatching [28][29] - The integration of birdwatching with sustainable tourism and ecological education reflects a growing trend towards responsible environmental practices [24][30]
涂鸦出海:在欧美批量制造智能家居品牌
晚点LatePost· 2024-07-31 10:33
绑定线下渠道和工厂,把中国生产的智能设备卖出去。 文丨贺乾明 编辑丨黄俊杰 在意大利经商 20 多年的戴志广完成了一次 "产业升级"。 他 2002 年来到意大利,起初主要是把老家温州和周边工厂生产的服装、小饰品等批发给本地商店。因为 成本足够低,他很快就在行业内站稳脚跟。但随着做这行的人变多,戴志广的利润越来越少。 2018 年,戴志广开始寻找新的业务方向。他发现一个现象,那些带 "智能" 的商品可以高价卖出去。一个 质量过得去的灯泡,在意大利卖 1.5 欧元,如果是 "智能灯泡",能卖 9 欧元。 他想到之前在一场活动上认识的温州老乡,对方创办了一家叫涂鸦智能的公司,可以帮忙开发智能设备。 他觉得这是一个机会,专门去杭州拜访。 一年后,戴志广在意大利创办名叫 "WIBY" 的智能家居品牌。他们组建了团队,把中国生产的、用了涂鸦 技术的智能设备,在意大利找渠道卖出去。这是戴志广的强项,之前做服装贸易时,他与遍布意大利各地 的华人超市老板都有合作。5 年时间,他把智能灯泡、智能摄像头等商品摆到近 1000 家华人在意大利开的 社区超市货架上,累计销售额达到上千万欧元。 戴志广和他的 WIBY,只是中国生产的智 ...