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AI赋能假日经济,“人工智能+”成消费新热点
Sou Hu Cai Jing· 2025-07-02 10:04
Core Insights - The rapid development of artificial intelligence (AI) is transforming various industries, particularly the holiday economy, leading to smarter, more efficient, and personalized consumer experiences [1][5][9] Group 1: AI in Shopping - AI technology enhances smart shopping by enabling personalized recommendations through systems like facial and voice recognition, significantly improving the shopping experience and saving time [1][3] - The integration of AI in online and offline shopping allows for 24/7 customer service, efficient order processing, and targeted advertising based on consumer behavior, increasing conversion rates [3][5] Group 2: AI in Other Sectors - AI plays a crucial role in the tourism and restaurant industries during peak holiday seasons, offering services like travel planning, destination recommendations, and real-time translation [3][5] - In the restaurant sector, AI aids in market analysis, demand forecasting, and inventory management, enhancing operational efficiency and meeting consumer expectations for quality and personalization [3][5] Group 3: Consumer Behavior Changes - The digital transformation of the holiday economy is driven by changing consumer demands, with AI providing tailored product recommendations based on individual shopping habits [5][9] - Younger consumers are particularly receptive to AI applications, utilizing smart devices for shopping and entertainment, and benefiting from innovations like virtual fitting rooms [7][9] Group 4: Operational Efficiency - AI significantly improves operational management for businesses during peak holiday periods by enabling real-time inventory monitoring, sales trend forecasting, and supply chain optimization, thus enhancing overall efficiency [9] - The application of AI not only streamlines the shopping experience for consumers but also helps businesses reduce resource waste and create greater commercial value [9]
“AI+消费”如何打开新空间
Ren Min Ri Bao· 2025-03-24 08:55
"AI+消费"如何打开新空间 未来,人工智能可在更多领域精准洞察消费需求、有效提升消费体验。比如,面向文旅,可制定个 性化的旅游攻略,帮助老年游客进行智能健康管理;针对房产交易,可通过数智人直播、"AI经纪 人"等,简化交易流程。避免"新瓶装旧酒",注重技术创新与应用创新同频共振,促进"互联网+"迭代升 级为"人工智能+",将极大推动消费扩容提质。 用新场景打造新业态,不仅能为产业升级添助力,还能培育更多消费新模式。以开车出行为例,车 主经常面临找车位的难题。如果借助人工智能打造开放平台,车主就能提前预约车位,及时获得避堵建 议,平台也可根据车主日常通勤习惯推荐相应的低价充电时段等。推动停车行业从单一的停车费线上支 付模式向停车经营智能化跨越,有利于车主"智慧停车"、车场精准运营。 人工智能不仅仅是技术赋能,更意味着一场产业变革。对平台与商家来说,既要善于创新,打造新 鲜的应用场景和商业模式,也要强化用户思维,变"想方设法推送产品给消费者"为"帮助消费者找到对 的商品"。人工智能用好了,就能成为新产品新服务诞生的"孵化器"、拓展消费场景的"放大器"、提升 产业效率的"加速器"。 网购时的"选择困难症",相信你 ...