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家具集团化多品牌运营,如何避免“系统越多越混乱”?
Sou Hu Cai Jing· 2026-01-09 11:40
在家居行业进入存量竞争时代的背景下,越来越多家具企业选择通过多品牌战略寻找第二增长曲线。欧 派旗下布局欧铂丽、铂尼思;索菲亚打造索菲亚、米兰纳、司米、华鹤四大品牌;梦百合推出定制子品 牌"榀至"……然而,多品牌并非简单"贴牌",而是涉及产品定位、渠道策略、供应链协同与组织管理的 系统工程。 更关键的问题在于:当一个集团同时运营高端定制、大众整装、软装零售等多个子品牌时,如何用一套 信息系统高效支撑截然不同的业务逻辑?若为每个品牌单独部署ERP、CRM或MES系统,极易陷入"系 统越多越混乱"的困局——数据孤岛、运维成本飙升、跨品牌协同困难等问题接踵而至。 一、多品牌运营的核心痛点:业务逻辑差异大 不同子品牌往往面向不同客群、采用不同模式,导致运营逻辑高度分化: 高端品牌(如司米、V6家居):强调设计服务、高客单价、长交付周期,需深度对接设计师、支持个 性化方案报价; 大众品牌(如米兰纳):主打标准化、快周转、低毛利,依赖线上引流+门店转化,强调库存周转与促 销效率; ✅数据孤岛→集团无法统一决策 ✅运维成本高→IT投入翻倍 ✅流程割裂→跨品牌协同困难 二、破局关键:构建"可配置、可隔离、可协同"的智能系统架构 ...
从“车间老师傅”到“门店销冠”:飞书AI正在重塑吉利汽车研究院、亚朵酒店的一线战场
Jiang Nan Shi Bao· 2025-12-02 07:32
"它是把我们在业务当中的一些不可能变成了可能。"项目上线后,导购形象评分大幅提升,更直接拉动 了销售,形象优秀门店的店效显著提升。目前,这套方案已成功复用到陈列检查、工厂安全巡检等多个 场景,展现出极高的推广潜力。 亚朵酒店在比赛中展示的方案「亚朵 1900+门店的 AI 食安守护计划」,则聚焦于后厨运营网络。他们 创新性融合飞书多维表格、AI Agent及物联网技术,打造智能化管理闭环。一线通过语音或拍照即可完 成自动打签与入库;系统自动沉淀数字化台账,将复杂的非标作业转化为标准数据流,实现业务全链路 在线化。该方案在为一线大幅减负、年提效超27万小时的同时,更为战区和总部提供了丰富的管理触点 与业务洞察。 制造业革新:AI深入车间,破解"经验依赖"与"数据孤岛" 当AI在服务业持续释放价值时,其赋能边界绝非局限于文书处理或管理场景。吉利汽车研究院团队表 示:"在流程复杂、数据密集的制造业一线,AI同样能打破固化十余年的传统模式。" 当AI逐渐褪去神秘面纱,谁是这场技术变革真正的操盘手?答案是:一线业务人。 近日,首届「飞书 AI效率先锋全国大赛」华东赛区半决赛圆满收官。罗莱超柔床品、吉利汽车研究院、极兔速 ...
杭州斯创科技完成3000万元A轮融资,深耕本地生活商家服务
Sou Hu Cai Jing· 2025-06-11 06:08
Core Insights - Hangzhou Sichuang Network Technology Co., Ltd. has successfully completed a Series A financing round of 30 million RMB, led by Guan Feng Business Speed Link Yuehai Investment (Shenzhen) Partnership [1][4] - The funding will enhance Sichuang Technology's local merchant operation services, accelerate technology research and development, and expand market reach [1][4] Company Overview - Sichuang Technology was established in 2020, focusing on providing professional and efficient one-stop operational solutions for small and medium-sized merchants in the local life sector [4] - The founding team has extensive industry experience, previously being part of the top service provider in the domestic local life service sector [4] - The company aims to empower merchants through digital tools, refined operational strategies, and comprehensive marketing resource integration, significantly improving operational efficiency and brand influence [4] Business Performance - Sichuang Technology has rapidly expanded its business footprint, currently serving over 500 cities nationwide [4] - The company has achieved an impressive average monthly GMV exceeding 600 million RMB, validating its business model and market acceptance [4] Use of Funds - The Series A funding will be allocated to three main areas: 1. Upgrading technical capabilities by investing in R&D to optimize the intelligent operation platform, data analysis systems, and SaaS tools [4] 2. Deepening the service system by expanding service categories and providing more customized, lifecycle operational support for merchants [4] 3. Increasing market penetration by enhancing the service network in core cities and accelerating expansion into emerging markets [4] Market Outlook - Guan Feng Business Speed Link Yuehai Investment expresses strong confidence in the potential of China's local life service market and the inevitable trend of digital upgrades [5] - The investment reflects confidence in Sichuang Technology's business model, growth prospects, and management team [6] - The founder of Sichuang Technology views this financing round as a significant milestone, emphasizing a commitment to merchant success and continuous product and service improvement [6]