Core Viewpoint - *ST Lanhuang is attempting to reverse its ongoing business decline and consecutive years of losses by expanding into the beverage sector through strategic investments and partnerships [1][3]. Expansion of Beverage Business - On September 5, *ST Lanhuang announced plans to acquire 50.63% of Yiwang Juice Co., Ltd. for 0 yuan and will invest 26.9175 million yuan to fulfill the corresponding capital obligations, with 5 million yuan allocated to registered capital and 21.9175 million yuan to capital reserves [2]. - Yiwang Juice specializes in the research, production, and sales of concentrated apple juice, which is a key raw material in the beverage industry. Despite generating only 5.16 thousand yuan in revenue and a net loss of 221.77 thousand yuan in the first half of the year, the company projects revenues of 52.664 million yuan and a net profit of 3.6949 million yuan for 2024 [2]. - The establishment of a joint venture with Chongqing Chengbiao Agricultural Development Co., Ltd. and Yancheng Silk Road Anlu Equity Investment Partnership aims to enhance investment in the juice sector, with a registered capital of 70 million yuan, where *ST Lanhuang will contribute 35.7 million yuan for a 51% stake [3]. Ongoing Financial Losses - *ST Lanhuang has faced significant financial pressure, reporting net losses of 29.2442 million yuan, 46.7207 million yuan, and 99.87 million yuan from 2022 to 2024, with revenues declining from 266 million yuan to 211 million yuan over the same period [4]. - The company's struggles are attributed to prolonged control disputes that have hindered its ability to capitalize on opportunities in the beer industry, leading to a widening gap with leading competitors [5]. - The company is at risk of being delisted if it fails to meet revenue and profit thresholds, with projections indicating that its revenue may fall below 300 million yuan in 2025, necessitating the acquisition of Yiwang Juice and the establishment of a new beverage company as a short-term solution to avoid delisting [5]. Strategic Intent - The move to diversify into the beverage sector reflects *ST Lanhuang's strategy to improve its financial situation and seek new growth avenues, despite the recent poor performance of Yiwang Juice [3][6]. - The success of this strategy will depend on various factors, including market demand, product positioning, and effective marketing strategies, alongside efforts to control costs and enhance operational efficiency [6].

Core Viewpoint - Lanzhou Huanghe is determined to invest in the beverage industry despite facing challenges from industry shrinkage and competition from major players [1][5] Group 1: Company Strategy - Lanzhou Huanghe announced the acquisition of a 50.6329% stake in Wuzhong Yiwang Juice Co., Ltd. from Xi'an Chunguang Beverage Co., Ltd. for 0 yuan, committing to invest 26.9175 million yuan [1] - The newly established beverage company will focus on juice investment and development, aiming to enhance upstream and downstream synergy, optimize business structure, and explore new profit growth points [1][3] - The company plans to establish a new beverage company with a registered capital of 70 million yuan, with Lanzhou Huanghe holding a 51% stake [3] Group 2: Financial Performance - In the first half of the year, Lanzhou Huanghe's revenue decreased by 15.81% to 96.8357 million yuan, and the net profit attributable to shareholders was -11.9132 million yuan, a decline of 45.29% [6] - The company has 91.9128 million yuan in cash, and the two transactions will cost 62.6175 million yuan, indicating a significant financial commitment to the new projects [5] Group 3: Market Position and Competition - Lanzhou Huanghe once held over 70% market share in Gansu but has faced declining profits due to internal conflicts and competition from major brands like Budweiser and Tsingtao [3][6] - Competitors in the beverage sector, such as Yanjing Beer and Chongqing Beer, are also expanding their product lines, increasing the competitive pressure on Lanzhou Huanghe [6] Group 4: Future Outlook - The new actual controller, Tan Yuexin, has identified 2025 as a critical year for the company to return to profitability [3] - Analysts suggest that Lanzhou Huanghe should focus on innovative products that combine regional characteristics and health trends to differentiate itself from larger competitors [6]

Group 1: Report Overview - The report is about a research on Lanzhou Huanghe in the brewing industry, with a research date of May 15, 2025 [1][2] Group 2: Research Basic Information - The research object is Lanzhou Huanghe, belonging to the brewing industry, and the reception time was on May 15, 2025. The listed company's reception staff included Director and President Guo Lili, Director and Board Secretary Song Min, Director and Financial Controller Tan Min, and Independent Director Zhou Yihong [16] Group 3: Detailed Research Institutions - The *ST Lanhuang 2024 annual performance briefing was conducted remotely online, targeting all investors [19] Group 4: Main Content Financial Performance - In 2024, the company achieved an operating revenue of 210.53 million yuan, a year-on-year decrease of 12.73%; operating profit was -111.0758 million yuan, a year-on-year decrease of 101.53%; net profit was -148.5616 million yuan, a year-on-year decrease of 167.45%; and the net profit attributable to the parent company was -99.8699 million yuan, a year-on-year decrease of 113.76% [24] Business Expansion - "Yellow River Tavern" - The first "Yellow River Tavern" opened on May 8, 2025, in Tianxin District, Changsha, Hunan, and received a good response. The company will promote its national key - area layout after a prudent evaluation [25] Avoiding Delisting Measures - The company will take measures to improve operations, including promoting growth (increasing promotion, strengthening channels, and cooperating with e - commerce platforms), reducing costs (improving capacity utilization), building brands (promoting mid - to high - end, national, and youthful brands, and exploring cultural tourism), and seeking innovation (developing new products, scenarios, and businesses) [26] Product Portfolio - The company adheres to the "Yellow River" and "Qinghai Lake" dual - brand strategy, with a product matrix including mid - to high - end (Silk Road Craft Beer, Yellow River Pure Draft, Qinghai Lake High - quality Barley White Beer), mid - range (Yellow River King, Qinghai Lake Craft High - quality Barley Beer), mainstream (Yellow River Impression), and beverage - type (Ginger Beer, Fruit - flavored Beer) products [26] Online Sales Channels - The company's online sales channels include third - party e - commerce platforms (Douyin, Pinduoduo, JD.com, Taobao, Tmall) and private domain platforms (Douyin, Xiaohongshu, Bilibili, WeChat service accounts, and the "Yellow River Beer Official Mall" mini - program) [27] Industry Outlook - The beer industry is in a stage of "stock competition" and structural adjustment. New consumption scenarios are emerging. The company should focus on product innovation (developing characteristic beers, mid - to high - end products) and channel expansion (deepening existing channels, developing e - commerce channels) [28]