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从皇家贡桔到世界名片:南丰蜜桔如何穿越千年成“百亿顶流”?
Zhong Guo Xin Wen Wang· 2025-11-20 11:01
Core Insights - Nanfeng Honey Orange has transformed from a royal tribute to a billion-dollar industry, with a comprehensive output value exceeding 10 billion yuan, driven by government initiatives and deep integration of various industries [1][5][10] Historical Context - The relationship between Nanfeng and honey oranges spans over a thousand years, with historical references highlighting its significance as a royal tribute and its evolution into a benchmark for Chinese citrus exports [3][5] Challenges Faced - Despite increased planting area and production in the late 20th and early 21st centuries, farmers faced price volatility and market saturation, leading to significant financial struggles [3][5] Government Initiatives - The Nanfeng County government has taken proactive measures to address the "cheap fruit hurts farmers" issue by adopting a "chain thinking" approach to enhance the honey orange industry [5][6] - Policies include establishing special funds for industry development, supporting deep processing enterprises, and promoting modern agricultural techniques to ensure stable quality [5][6] Technological Integration - The transformation of the Nanfeng honey orange industry is characterized by technological innovation across all sectors, enhancing the value chain from production to processing and tourism [7][8] - Smart agriculture practices have been implemented to ensure high-quality raw material production, utilizing technologies like 5G for precision farming [7] Processing Advancements - The second industry has seen significant advancements through deep processing, with companies utilizing innovative technologies to maximize the value of by-products, such as turning orange peels into high-quality pectin [8] - Collaborations with top research institutions have led to the development of diverse products, enhancing market resilience [8] Tourism and Brand Development - The integration of the third industry has further elevated the brand's appeal, with experiential consumption transforming product purchases into cultural experiences [9][10] - Nanfeng honey orange has evolved into a global brand, showcasing the successful blend of tradition and modernity, and reflecting China's modernization efforts in local economies [10]
广东经济观察:如何做到“内外兼修”?
Sou Hu Cai Jing· 2025-05-23 20:18
Economic Resilience - Guangdong's economy shows overall stability with industrial, consumption, and import-export indicators performing steadily despite external pressures [1][7] - The manufacturing sector grew by 4.1%, indicating a shift towards mid-to-high-end production [2][6] - Key industries such as computer, communication, and electronic equipment manufacturing saw a value-added growth of 7.1%, while electrical machinery and equipment manufacturing grew by 7.7% [2] Trade Performance - Guangdong's foreign trade import and export reached 2.96 trillion yuan, a year-on-year increase of 4.9%, outpacing the national growth rate of 2.5% [7] - Exports totaled 1.86 trillion yuan, growing by 2.1%, while imports increased by 10.1% to 1.1 trillion yuan [7][11] Consumer Demand - Social retail sales in Guangdong increased by 3.0% year-on-year, with a notable rise of 4.9% in April [11] - The implementation of policies such as the old-for-new consumption scheme has contributed to the recovery of consumer demand [15][16] Policy Support - The government has introduced various policies to support manufacturing and consumption, including tax incentives and streamlined regulations [20] - Specific retail categories, such as communication equipment and home appliances, saw significant sales growth, with some categories experiencing increases of over 60% [16][20] Technological Advancements - Guangdong's manufacturing sector is transitioning from traditional OEM models to building independent brands, enhancing product value and resilience against trade tensions [6][20] - The robotics industry in Guangdong is thriving, with products like AI-driven coffee machines being exported to over 60 countries [6]