在江西的青山绿水间，南丰，这座千年古邑，不仅以"傩舞之乡"、"曾巩故里"闻名，更因一枚金黄如玉的果实 ——南丰蜜桔，而香飘天下。它的故事，是一首跨越千年的史诗，凝结着皇家的荣耀、文人的风骨与百姓的匠 心。 【壹：开元贡礼，一枚金果的盛世启航】 故事的辉煌起点，在盛唐。 公元713年，唐玄宗李基登基，开创"开元盛世"。彼时，地方官员将南丰特产的"小果"蜜桔献入长安宫廷。当玄 宗与群臣品尝到这"实不大而味特甘"的珍品时，其皮薄核少、汁多无渣、酸甜适口的极致风味，瞬间征服了盛 世的味蕾。 从此，南丰蜜桔被钦定为皇室贡品，名登金册，开启了"一骑红尘妃子笑，无人知是桔子来"的贡品生涯。这枚 来自南丰的金果，就此与大唐的恢弘气度紧密相连，其"贡品"的基因与标准，也烙印在血脉之中，传承至今。 历史印记：清代的《南丰风俗物产志》明确记载："蜜桔，乃吾邑土产之一，唐开元间有司岁贡。" 【贰：文人咏叹，一盏清甜的风雅注脚】 "谁种金榖小，却倚蒹葭碧。" "家林香橙有两树，根缠铁钮凌坡陀。" 诗中的"金榖"，正是对南丰蜜桔金黄灿烂、其味如穀（粮食）般滋养人的雅称。曾巩的咏叹，为这枚甜蜜的果 实镀上了了一层深厚的文化底蕴，让它从一种 ...

Core Viewpoint - The agricultural brand represents a comprehensive reflection of agricultural competitiveness and is a significant indicator of agricultural modernization in Jiangxi Province, which has established a three-tier brand system to leverage its ecological resources for agricultural development [1][2]. Brand System Construction - Jiangxi has developed a three-tier brand system based on the "Ecological Poyang Lake Green Agricultural Products" brand strategy, including a provincial comprehensive public brand "Ganjia Zhengpin" and two single-category public brands "Ganlian" and "Poyang Lake" [2]. - The province has introduced 14 regional public brands and 146 single-category regional public brands, along with thousands of enterprise product brands, creating a well-structured brand system that showcases both bulk and niche agricultural products [2]. Innovative Brand Development Path - Jiangxi has proposed a "six batches" brand development path to promote differentiation, focusing on strengthening well-known brands, cultivating local specialty brands, integrating regional brands, supporting enterprise brands, creating local sentiment brands, and promoting popular products [3]. - The "Six Advances" initiative aims to enhance brand marketing by targeting key consumption scenarios across various sectors [3]. Promotion and Marketing Strategies - The province has conducted extensive promotional activities for the "Ecological Poyang Lake Green Agricultural Products" brand, reaching over 5 billion people, and launched a live-streaming program that attracted 20 million followers [4]. - Jiangxi has established a dedicated e-commerce platform for agricultural products and integrated with major online retail platforms, significantly increasing local farmers' income [4]. Brand Building Effectiveness - The recognition and market value of Jiangxi's regional public brands have increased, with 13 public brands included in the Ministry of Agriculture's brand cultivation plan [5]. - From January to October, the online retail sales of agricultural products in Jiangxi reached 26.099 billion yuan, a year-on-year increase of 14.26%, with 182 products exceeding 10 million yuan in sales [5]. - Jiangxi holds the top position in the national planting and breeding area for 12 agricultural public brands, with several products leading in export value and sales volume [5]. Future Development Plans - Jiangxi plans to continue advancing its three-tier brand system, enhance brand recognition, and cultivate leading enterprises while establishing a comprehensive standard system for brand management and protection [6].

Core Viewpoint - The article highlights the issue of counterfeit geographical indication products, specifically focusing on the case of "Gaozhou Cabbage," which is being sold at inflated prices under false pretenses on e-commerce platforms [1][26]. Group 1: Geographical Indication Products - Geographical indication products in China, such as "Gaozhou Cabbage," are protected by intellectual property laws, ensuring that only authorized entities can use their names and logos [1][26]. - These products are known for their high quality, good reputation, and market competitiveness, often commanding higher prices than ordinary products [3][26]. - The article mentions that there are currently 2,544 recognized geographical indication products in China, with a direct market value exceeding 960 billion yuan [26]. Group 2: Counterfeit Issues - Numerous sellers are exploiting the geographical indication label to sell ordinary cabbages at significantly higher prices, misleading consumers [5][11]. - Investigations revealed that many of the so-called "Gaozhou Cabbage" sold online were actually ordinary cabbages, with no legitimate geographical indication branding [13][20]. - The article describes a network of "no inventory" stores that purchase from third-party suppliers and resell at inflated prices, often using identical marketing materials, making it difficult for consumers to distinguish between genuine and counterfeit products [16][24]. Group 3: Regulatory and Market Implications - The prevalence of counterfeit geographical indication products poses a threat to market order and consumer rights, necessitating stronger regulatory measures and consumer awareness [26]. - The article calls for enhanced collaboration among regulatory bodies to improve oversight and create a fair market environment for genuine geographical indication products [26].

Core Insights - Nanfeng Honey Orange has transformed from a royal tribute to a billion-dollar industry, with a comprehensive output value exceeding 10 billion yuan, driven by government initiatives and deep integration of various industries [1][5][10] Historical Context - The relationship between Nanfeng and honey oranges spans over a thousand years, with historical references highlighting its significance as a royal tribute and its evolution into a benchmark for Chinese citrus exports [3][5] Challenges Faced - Despite increased planting area and production in the late 20th and early 21st centuries, farmers faced price volatility and market saturation, leading to significant financial struggles [3][5] Government Initiatives - The Nanfeng County government has taken proactive measures to address the "cheap fruit hurts farmers" issue by adopting a "chain thinking" approach to enhance the honey orange industry [5][6] - Policies include establishing special funds for industry development, supporting deep processing enterprises, and promoting modern agricultural techniques to ensure stable quality [5][6] Technological Integration - The transformation of the Nanfeng honey orange industry is characterized by technological innovation across all sectors, enhancing the value chain from production to processing and tourism [7][8] - Smart agriculture practices have been implemented to ensure high-quality raw material production, utilizing technologies like 5G for precision farming [7] Processing Advancements - The second industry has seen significant advancements through deep processing, with companies utilizing innovative technologies to maximize the value of by-products, such as turning orange peels into high-quality pectin [8] - Collaborations with top research institutions have led to the development of diverse products, enhancing market resilience [8] Tourism and Brand Development - The integration of the third industry has further elevated the brand's appeal, with experiential consumption transforming product purchases into cultural experiences [9][10] - Nanfeng honey orange has evolved into a global brand, showcasing the successful blend of tradition and modernity, and reflecting China's modernization efforts in local economies [10]

Core Insights - The Nanfeng honey orange is a key agricultural product in Nanfeng County, recognized as a "national geographical indication product" and a "Chinese famous agricultural product" [1][2] - The county's disciplinary inspection and supervision commission has implemented measures to address issues in the honey orange industry, focusing on infrastructure, pest control, and agricultural guidance [1][2] Group 1: Industry Development - Nanfeng honey orange is considered a "golden business card" for the county and is crucial for local income and rural revitalization [2] - The county has established a collaborative supervision mechanism that extends oversight across the entire honey orange production chain, including planting, processing, sales, and brand protection [2] Group 2: Problem Identification and Resolution - The county's disciplinary commission conducted visits to identify issues such as outdated irrigation facilities and inadequate pest control, leading to the collection of numerous problem reports [1] - Actions taken include issuing supervision letters to relevant departments to enhance infrastructure and organizing training for pest control [1] Group 3: Brand Protection and Quality Assurance - The reputation of the Nanfeng honey orange brand was previously affected by issues like counterfeit products, prompting the introduction of management measures for the regional public brand [2] - The county has also focused on ensuring the accurate distribution of agricultural subsidies and has investigated cases of fraudulent claims [2]

Core Insights - The Nanfeng honey orange industry in Nanfeng County, Jiangxi Province, is undergoing transformation to enhance competitiveness in a diversifying fruit market [1][2] - The establishment of the Nanfeng Honey Orange Industry Science and Technology Innovation Park is a key initiative to improve product quality through research and development [2] - The brand "Ganfu Agricultural Products" has been launched to enhance product recognition and integrate industry resources, with over 120 certified enterprises [4][7] Industry Development - Nanfeng County has developed a nearly 30,000-strong honey orange dealer network and over 80 registered sales companies [7] - The brand value of Nanfeng honey oranges exceeds 20.2 billion yuan [7] - The county has over 200 honey orange processing enterprises, contributing to a diverse range of processed products in the market [8] Technological Advancements - The collaboration between local farmers and research teams has led to significant improvements in honey orange quality, with yields reaching 4,500 pounds per acre [3] - Companies are implementing full-process quality control systems for exports, ensuring compliance with multiple quality metrics [6] - Advanced processing techniques are being utilized to extract value from by-products, such as pectin from orange peels, enhancing overall industry profitability [7]

Core Viewpoint - The article highlights the multifaceted legacy of Zeng Gong, a prominent figure from the Tang and Song dynasties, emphasizing his contributions as a scholar, official, and historian beyond his literary fame [1]. Group 1: Historical Context - Nanfeng County, known for its sweet honey oranges, has historical significance as a place where Zeng Gong and his brother studied in their youth [2][3]. - The river in Nanfeng, known as Xujian or Xujiang, has different names based on local dialects, reflecting the region's rich cultural history [2]. Group 2: Family Background - Zeng Gong's family lineage traces back to Confucius's disciple, emphasizing a strong tradition of Confucian scholarship and governance [3][4]. - The family is referred to as "Qiu Yu Ming Jia," indicating their historical significance and pride in their heritage [3]. Group 3: Personal Struggles and Education - Zeng Gong faced numerous hardships, including family misfortunes and health issues, which shaped his character and determination to pursue education [6][7]. - His early writings at the age of twelve showcased his literary talent, which was recognized by his mentor Ouyang Xiu [6]. Group 4: Political Career and Governance Philosophy - Zeng Gong's political career began with his success in the imperial examination, where he and his family members gained significant recognition [8]. - His governance philosophy emphasized moral integrity and the importance of self-cultivation for effective leadership [9][10]. Group 5: Contributions to Society - Zeng Gong implemented reforms to protect the interests of common people, such as halting the operation of a government-run vegetable garden that competed with local farmers [9]. - He rejected gifts from merchants to maintain the integrity of his office, advocating for a clear distinction between personal and public interests [10]. Group 6: Historical Scholarship - Zeng Gong was tasked with compiling the history of five Song emperors, showcasing his scholarly capabilities despite resigning shortly after [11]. - His views on historiography emphasized the importance of clarity, relevance, and emotional resonance in historical writing [11].