随着春节临近，年货采购正从满足基础需求转向追求品质、新鲜与体验的全新阶段。1月16日，京东折 扣超市以"京东折扣 折扣加马"为主题，正式启动2026年货节，全国九家门店同步开启。依托强大的源 头直采网络与高效冷链体系，超市重点打造以"鲜"为核心的时令水果、心智肉品、海鲜盛宴与春节好菜 四大年货矩阵，搭配上百款精选礼盒，以"好品质+真优惠"引领春节年货消费升级。 在备受瞩目的"海鲜盛宴"中，来自吉林查干湖的冬捕鱼成为年货明星单品，5.5-6斤规格的胖头鱼售价仅 189元/条。其背后是京东在源头的重磅投入：今年，京东在查干湖第二十四届冰雪渔猎文化旅游节上， 以169万元拍下象征吉祥的"头鱼"，并与渔场达成包销近半数产量的年度合作。为确保正宗与新鲜，京 东依托查干湖有机鱼防伪体系实现一鱼一码，并为查干湖鱼打造"五重锁鲜"体系与产地直发中心，可实 现最快次晨达，以独特冰鲜状态锁住原生风味。 图为京东拍下查干湖冬捕"头鱼" 与此同时，象征团圆的帝王蟹售价低至799元/只，轻松成为千家万户年夜饭的"镇桌硬菜"。配合三文 鱼、海白虾等高价值水产的击穿价亮相，一场丰盛的高端海鲜盛宴，正走入寻常家庭的年夜饭餐桌。 肉品矩阵精准 ...

数九寒天，千里冰封。在吉林省西部，查干湖420平方公里的湖面上日益热闹起来。人工凿冰、冰下走 网、马拉绞盘、冰湖腾鱼……传统冬捕习俗吸引了大量游客前来观赏，当地举办的冰雪渔猎文化旅游节 将这一盛事推向高潮。 观冬捕、品湖鲜、享渔趣，游客在查干湖尽情欢乐的背后，有一群人在紧张忙碌。他们的付出，让这个 冬捕季更显温暖美好。 1月8日拍 摄的吉林查干湖第24届冰雪渔猎文化旅游节开幕式现场。记者 刘月杨摄 渔把头 "2025年12月29日，我们队实现这个冬捕季的第一个'红网'，单网捕鱼达17万斤！"2026年1月9日中午12 点半，在查干湖湖心的冰面上，渔把头陈杰指挥队员们起网，不远处的6匹骏马正绕着绞盘奋力奔跑。 谈起10天前的丰收网，陈杰的喜悦之情溢于言表。 1月9日， 查干湖上，骏马拉动绞盘，渔网渐渐被拉出水面。记者 刘月杨摄 所谓"红网"，是查干湖地区对于单网捕捞量超过10万斤丰收网的叫法。自2025年12月19日试捕以来，查 干湖渔业有限公司的4支冬捕队暗暗摩拳擦掌、一争高下，并陆续迎来各自的"红网"。"上个冬捕季，我 们队实现了一网捕获50多万斤的超级'红网'，那真是爆网了。"陈杰说。 陈杰的冬捕队有40 ...

Group 1 - Tmall's New Year Festival offers simplified discounts, with official reductions starting at 8.8% off and additional consumer coupons available at 7.7% off, targeting various sectors including beauty, apparel, and electronics [1] - The first wave of 88VIP consumer coupons includes three tiers: 25 off for 200, 60 off for 480, and 200 off for 2000, catering to different consumer needs for purchasing New Year goods [1] - A new round of national subsidies has begun, with major appliances like air conditioners, TVs, washing machines, and refrigerators available at discounts as low as 50%, exemplified by the Siemens refrigerator priced at 5,999.5 after discount [3] Group 2 - AI glasses have been included in the national subsidy program for the first time, with sales on Tmall increasing over 15 times year-on-year, indicating a significant market growth [3] - Limited edition products for the Year of the Horse include luxury items from brands like Breitling and Chopard, showcasing a blend of modern craftsmanship and traditional design [3] - The trend of "Fat Horse" products has emerged, featuring rounded, cartoonish designs that appeal to younger consumers, with various brands releasing themed items that convey positive messages [4] Group 3 - The dining preferences of the younger generation emphasize a mix of traditional and modern cuisines, with high-end ingredients sourced globally, reflecting a desire for both quality and cultural connection [4] - Local specialties from various regions are highlighted, showcasing a trend where traditional foods are gaining popularity alongside international gourmet items [4]

Group 1 - Tmall's New Year Festival offers discounts starting from 8.8% off, with additional coupons providing up to 77% off for various categories including beauty, apparel, and electronics [1][3] - National subsidies have been reintroduced, allowing major appliances like air conditioners and refrigerators to be discounted up to 50%, with specific examples such as the Siemens refrigerator priced at 5,999.5 yuan after discount [3] - AI glasses have been included in the national subsidy program for the first time, with significant sales growth reported, showing a 15-fold increase in transactions year-on-year [3] Group 2 - The Year of the Horse-themed products are gaining popularity, with many new items inspired by a rounded, cartoonish design appealing to younger consumers [4] - High-end food ingredients are being featured for New Year's dinners, showcasing a blend of local and international delicacies, emphasizing quality and value [4] - Various brands are launching limited edition products for the Year of the Horse, including luxury watches and spirits, reflecting a blend of modern craftsmanship and traditional aesthetics [3][4]