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桃香飘处 金融守护
Jin Rong Shi Bao· 2025-08-08 07:55
Core Viewpoint - The article highlights the successful development of the peach industry in Mengyin, Shandong, through various financial and marketing initiatives that support local farmers and enhance the overall supply chain [1][4][5]. Financial Support and Risk Prevention - Mengyin's financial regulatory bureau has implemented targeted measures to support peach farmers, including organizing financial education programs to prevent illegal fundraising and fraud during the peak sales season [2][3]. - A total of 11 teams were formed to conduct on-site financial literacy campaigns, reaching over 18,000 participants during the promotional month [2]. Market Development and Sales Channels - The establishment of a yellow peach trading market has improved pricing power for farmers, with daily transaction volumes reaching over 20,000 jin and prices approximately 0.3 yuan higher than other markets [3]. - Online sales have become a significant channel, with over 4 billion jin of peaches sold through e-commerce platforms, supported by financial products tailored for the e-commerce sector [4]. Industry Chain Enhancement - The financial bureau has facilitated the development of a comprehensive peach industry chain, including a modern peach planting demonstration base and various value-added products [5][6]. - The total loan balance for the peach industry in Mengyin has reached 1.56 billion yuan, supporting various stages of production and sales [4]. Digital Transformation and Efficiency - A new digital platform has been established to streamline transactions and improve efficiency in the peach trading market, moving away from traditional manual accounting methods [7]. - The initiative aims to replicate this digital transformation across other local industries, enhancing overall operational efficiency and reducing transaction costs for small businesses [7].
一颗桃子的两岸融合之路
Zhong Guo Xin Wen Wang· 2025-06-12 10:22
Core Insights - The article highlights the successful integration of agriculture between Taiwan and the mainland, particularly through the Shaowu Min-Tai Agricultural Integration Demonstration Base, which has transformed previously barren land into a thriving fruit production area [1][4]. Group 1: Agricultural Development - The Shaowu Min-Tai Agricultural Integration Demonstration Base spans over 300 acres and cultivates multiple varieties of peaches, as well as other fruits like plums and pears, showcasing a diverse agricultural portfolio [2]. - The base has facilitated the cultivation of over 5,000 acres of Taiwan Moonlight rice, which is marketed through an order-based sales model, indicating a strong demand for this low-calorie, low-sugar rice [2]. Group 2: Economic Impact - The peach harvest has led to significant local employment, with over 200 villagers engaged in the peach orchard project, and peak seasonal employment reaching 500 workers, resulting in an average annual income increase of over 8,000 yuan per villager [5]. - The integration of Taiwanese agricultural enterprises has attracted more than 10 Taiwanese agricultural companies to Shaowu, enhancing local economic development [4]. Group 3: Sales and Marketing Strategies - A collaborative effort among local stakeholders has successfully sold over 70,000 pounds of peaches, with only 20,000 pounds remaining on the trees, demonstrating effective sales strategies and community involvement [4]. - The introduction of e-commerce by Taiwanese entrepreneurs has expanded the market for local products, with the city's agricultural online sales expected to exceed 120 million yuan in 2024 [5]. Group 4: Future Plans - Shaowu plans to establish a cross-strait youth entrepreneurship incubation center, aiming to create a comprehensive industrial chain that includes planting, processing, research, and tourism [5].