岳巧云 雨水已过，惊蛰将至，北京平谷，岳巧云的办公室始终忙而有序。窗外的阳光漫过阳台，各式花草舒展 着枝叶，与案头的笔记、草稿相映成趣；手机铃声不时响起，她一边耐心回应农户的咨询，一边整理调 研材料，眉眼间满是笑意："看着乡亲们的腰包越来越鼓，我打心底里高兴。"朴实的话语，勾勒出新农 人的实干模样与为民初心。 岳巧云（中）和乡亲们一起做直播。本文配图均由受访者提供 这位2023年当选全国人大代表，2024年喜获首都道德模范称号，随后荣登"中国好人榜"，2025年入 选"全国十佳农民"的新农人，自2016年返乡以来，用十年光阴完成了从城市高管到田间农人的蜕变，让 平谷大桃在履职尽责中焕新，在科技赋能下提质，在联农带富中增效，书写着乡村全面振兴的生动答 卷。 说到第二个建议，她指着地图上的桃花坞、金海湖等点位说："我常跑调研，知道乡亲们有多盼着乡村 旅游能再上一个台阶。我建议继续加大扶持力度，把乡村旅游和研学真正揉到一起。"她说，"乡亲们希 望能在规划设计、市场渠道上多给些帮扶，让美丽乡村不仅能留住游客的脚步，更能让农民的腰包越来 越鼓。"说着，她拿起桌上的平谷大桃文创伴手礼，盒子里桃脯、桃汁等产品一应俱全，还点 ...

1990 " C e 0 . 42 46 B B 11 雨水已过，惊蛰将至，北京平谷，岳巧云的办公室始终忙而有序。窗外的阳光漫过阳台，各式花草舒展 着枝叶，与案头的笔记、草稿相映成趣；手机铃声不时响起，她一边耐心回应农户的咨询，一边整理调 研材料，眉眼间满是笑意："看着乡亲们的腰包越来越鼓，我打心底里高兴。"朴实的话语，勾勒出新农 人的实干模样与为民初心。 这位2023年当选全国人大代表，2024年喜获首都道德模范称号，随后荣登"中国好人榜"，2025年入 选"全国十佳农民"的新农人，自2016年返乡以来，用十年光阴完成了从城市高管到田间农人的蜕变，让 平谷大桃在履职尽责中焕新，在科技赋能下提质，在联农带富中增效，书写着乡村全面振兴的生动答 卷。 "田里长着科技，村里藏着风景，农民兜里揣着幸福" 岳巧云的办公室里，一张铺开的平谷农文旅地图格外醒目。她轻点地图上的研学基地、生态农场，向笔 者细数平谷的变迁。话语间，既有新农人的务实，更有人大代表的履职担当——全国两会临近，岳巧云 正忙着完善建议，笔记上又添了不少新批注。她即将带着乡土初心与调研成果，再次站上全国两会的平 台。 "今年我重点准备了两个建议，都是来自 ...

Core Viewpoint - The article highlights the successful development of the peach industry in Mengyin, Shandong, through various financial and marketing initiatives that support local farmers and enhance the overall supply chain [1][4][5]. Financial Support and Risk Prevention - Mengyin's financial regulatory bureau has implemented targeted measures to support peach farmers, including organizing financial education programs to prevent illegal fundraising and fraud during the peak sales season [2][3]. - A total of 11 teams were formed to conduct on-site financial literacy campaigns, reaching over 18,000 participants during the promotional month [2]. Market Development and Sales Channels - The establishment of a yellow peach trading market has improved pricing power for farmers, with daily transaction volumes reaching over 20,000 jin and prices approximately 0.3 yuan higher than other markets [3]. - Online sales have become a significant channel, with over 4 billion jin of peaches sold through e-commerce platforms, supported by financial products tailored for the e-commerce sector [4]. Industry Chain Enhancement - The financial bureau has facilitated the development of a comprehensive peach industry chain, including a modern peach planting demonstration base and various value-added products [5][6]. - The total loan balance for the peach industry in Mengyin has reached 1.56 billion yuan, supporting various stages of production and sales [4]. Digital Transformation and Efficiency - A new digital platform has been established to streamline transactions and improve efficiency in the peach trading market, moving away from traditional manual accounting methods [7]. - The initiative aims to replicate this digital transformation across other local industries, enhancing overall operational efficiency and reducing transaction costs for small businesses [7].

Core Insights - The article highlights the successful integration of agriculture between Taiwan and the mainland, particularly through the Shaowu Min-Tai Agricultural Integration Demonstration Base, which has transformed previously barren land into a thriving fruit production area [1][4]. Group 1: Agricultural Development - The Shaowu Min-Tai Agricultural Integration Demonstration Base spans over 300 acres and cultivates multiple varieties of peaches, as well as other fruits like plums and pears, showcasing a diverse agricultural portfolio [2]. - The base has facilitated the cultivation of over 5,000 acres of Taiwan Moonlight rice, which is marketed through an order-based sales model, indicating a strong demand for this low-calorie, low-sugar rice [2]. Group 2: Economic Impact - The peach harvest has led to significant local employment, with over 200 villagers engaged in the peach orchard project, and peak seasonal employment reaching 500 workers, resulting in an average annual income increase of over 8,000 yuan per villager [5]. - The integration of Taiwanese agricultural enterprises has attracted more than 10 Taiwanese agricultural companies to Shaowu, enhancing local economic development [4]. Group 3: Sales and Marketing Strategies - A collaborative effort among local stakeholders has successfully sold over 70,000 pounds of peaches, with only 20,000 pounds remaining on the trees, demonstrating effective sales strategies and community involvement [4]. - The introduction of e-commerce by Taiwanese entrepreneurs has expanded the market for local products, with the city's agricultural online sales expected to exceed 120 million yuan in 2024 [5]. Group 4: Future Plans - Shaowu plans to establish a cross-strait youth entrepreneurship incubation center, aiming to create a comprehensive industrial chain that includes planting, processing, research, and tourism [5].