岳巧云 雨水已过，惊蛰将至，北京平谷，岳巧云的办公室始终忙而有序。窗外的阳光漫过阳台，各式花草舒展 着枝叶，与案头的笔记、草稿相映成趣；手机铃声不时响起，她一边耐心回应农户的咨询，一边整理调 研材料，眉眼间满是笑意："看着乡亲们的腰包越来越鼓，我打心底里高兴。"朴实的话语，勾勒出新农 人的实干模样与为民初心。 岳巧云（中）和乡亲们一起做直播。本文配图均由受访者提供 这位2023年当选全国人大代表，2024年喜获首都道德模范称号，随后荣登"中国好人榜"，2025年入 选"全国十佳农民"的新农人，自2016年返乡以来，用十年光阴完成了从城市高管到田间农人的蜕变，让 平谷大桃在履职尽责中焕新，在科技赋能下提质，在联农带富中增效，书写着乡村全面振兴的生动答 卷。 说到第二个建议，她指着地图上的桃花坞、金海湖等点位说："我常跑调研，知道乡亲们有多盼着乡村 旅游能再上一个台阶。我建议继续加大扶持力度，把乡村旅游和研学真正揉到一起。"她说，"乡亲们希 望能在规划设计、市场渠道上多给些帮扶，让美丽乡村不仅能留住游客的脚步，更能让农民的腰包越来 越鼓。"说着，她拿起桌上的平谷大桃文创伴手礼，盒子里桃脯、桃汁等产品一应俱全，还点 ...

1990 " C e 0 . 42 46 B B 11 雨水已过，惊蛰将至，北京平谷，岳巧云的办公室始终忙而有序。窗外的阳光漫过阳台，各式花草舒展 着枝叶，与案头的笔记、草稿相映成趣；手机铃声不时响起，她一边耐心回应农户的咨询，一边整理调 研材料，眉眼间满是笑意："看着乡亲们的腰包越来越鼓，我打心底里高兴。"朴实的话语，勾勒出新农 人的实干模样与为民初心。 这位2023年当选全国人大代表，2024年喜获首都道德模范称号，随后荣登"中国好人榜"，2025年入 选"全国十佳农民"的新农人，自2016年返乡以来，用十年光阴完成了从城市高管到田间农人的蜕变，让 平谷大桃在履职尽责中焕新，在科技赋能下提质，在联农带富中增效，书写着乡村全面振兴的生动答 卷。 "田里长着科技，村里藏着风景，农民兜里揣着幸福" 岳巧云的办公室里，一张铺开的平谷农文旅地图格外醒目。她轻点地图上的研学基地、生态农场，向笔 者细数平谷的变迁。话语间，既有新农人的务实，更有人大代表的履职担当——全国两会临近，岳巧云 正忙着完善建议，笔记上又添了不少新批注。她即将带着乡土初心与调研成果，再次站上全国两会的平 台。 "今年我重点准备了两个建议，都是来自 ...

Core Viewpoint - The development of suburban cultural tourism in Beijing is essential for rural revitalization and meeting citizens' high-quality leisure demands, but it faces challenges such as homogenization, service quality, and brand influence [4]. Group 1: Current State of Suburban Cultural Tourism - Suburban cultural tourism in Beijing has shown steady growth but still has gaps compared to the capital's standards and high-quality rural revitalization requirements [4]. - Current tourism projects are primarily traditional, focusing on activities like fruit picking and outdoor barbecues, leading to low-value-added consumption and a lack of diverse experiences [4]. - Successful examples, such as the Gubei Water Town and the integration of local culture with tourism, highlight potential pathways for development [4]. Group 2: Recommendations for Improvement - Strengthening brand development is crucial to create memorable experiences in suburban cultural tourism, utilizing new media and tourism exhibitions to establish new popular destinations [5]. - Promoting the integration of various tourism formats can enhance vitality, transforming single projects into a comprehensive industry chain that meets urban residents' short-term vacation needs [6]. - Addressing service shortcomings is necessary to enhance the warmth of suburban cultural tourism, including improving transportation, service standards, and developing nighttime economy facilities [6].

Core Viewpoint - The conference focused on advancing high-quality agricultural social services, emphasizing the integration of small farmers with modern agricultural practices and the development of a comprehensive service system [1][2]. Group 1: Conference Overview - The Agricultural Social Service High-Quality Development Exchange Conference was held in Pinggu District, Beijing, attracting experts and entrepreneurs from across the country [1]. - The conference aimed to implement the spirit of the 20th Central Committee and promote rural revitalization and modernization of agriculture [1]. - Key discussions included the construction of a technology-enabled, efficient agricultural service system and the integration of small farmers into modern agricultural development [1]. Group 2: Key Presentations and Agreements - Notable presentations were made by leaders and researchers on topics such as agricultural social services and their role in modern agricultural development [1][2]. - A strategic cooperation agreement was signed for the establishment of the Agricultural Social Service Professional Committee in Pinggu, which will serve as a think tank for the region's agricultural transformation [2]. Group 3: Pinggu District's Initiatives - Pinggu District is leveraging its strengths in high-tech agriculture, logistics, and leisure to create a comprehensive agricultural service model [3]. - The district is developing a "Pinggu Plan" that integrates high-tech solutions into agricultural services, enhancing efficiency and value [3]. - Pinggu is positioned as a logistics hub, facilitating the efficient distribution of agricultural products and connecting to major markets [3]. Group 4: Systematic Development and Collaboration - The district is constructing a systematic agricultural social service network characterized by a full-chain empowerment approach [4]. - Collaborations among companies for digital platform development, smart machinery sharing, and agricultural production management were highlighted, showcasing the potential for practical implementation of agricultural social services [5]. - The conference marked a significant step towards transforming agricultural social service concepts into tangible operations and projects [5].

Core Viewpoint - The article highlights the journey of Zhang Baozhi, a dedicated peach farmer in Pinggu, who transformed the local peach industry by focusing on quality and sustainability, ultimately benefiting both his community and the environment [3][4][5]. Group 1: Industry Background - Pinggu is renowned as "China's Peach Town," with over 220,000 acres dedicated to peach cultivation, supporting the livelihoods of more than 100,000 peach farmers [4]. - The local peach industry has a history of 70 years, but faced challenges with declining quality due to a focus on yield and chemical fertilizers [4]. Group 2: Innovations and Practices - Zhang Baozhi implemented a set of refined and ecological management techniques, including thinning trees for better airflow, using organic fertilizers, and employing pest control methods that avoid chemical herbicides [4][5]. - His peaches gained recognition for their uniform size, vibrant color, and exceptional taste, leading to numerous awards in various competitions [5]. Group 3: Community Engagement and Education - Zhang Baozhi actively shares his knowledge with local farmers, conducting free training sessions to improve their cultivation techniques and promote sustainable practices [6][7]. - He was appointed as a "local expert" to teach peach management techniques across multiple towns, contributing to the overall improvement of peach quality in the region [6][7]. Group 4: Future Aspirations - In 2019, Zhang founded the Beijing Guyu Xing Fruit and Vegetable Production and Marketing Cooperative to promote standardized and large-scale production, aiming to enhance the resilience and competitiveness of local farmers [7]. - The cooperative seeks to provide comprehensive support, from technical assistance to sales, ensuring the sustainable development of the Pinggu peach industry [7].

Core Insights - The 22nd China International Agricultural Products Trade Fair has opened in Tianjin, showcasing over 800 agricultural products from more than 100 enterprises in Beijing, aimed at enhancing the "Beijing Excellent Agriculture" brand's national recognition and influence [1][4] - The event's theme is "Strengthening Brands to Revitalize and Boost Consumption," covering a total area of 100,000 square meters, with the Beijing exhibition area spanning over 1,200 square meters [1][2] - During the fair, the Beijing exhibition group achieved over 6 million yuan in on-site sales and over 300 million yuan in intended transactions [1] Group 1: Exhibition Overview - The Beijing exhibition area is a key part of the "Beijing-Tianjin-Hebei Pavilion," focusing on green and low-carbon initiatives, featuring a comprehensive exhibition area and three specialized exhibition areas [2] - The exhibition integrates elements of Beijing's regional characteristics, designed to reflect the capital's historical and cultural heritage [1][2] Group 2: Agricultural Innovations - The seed industry exhibition area highlights Beijing's role as a "Seed Industry Capital," showcasing six representative enterprises and their core competencies in seed cultivation and results transformation [3] - The smart agriculture exhibition area presents advanced technologies, including a model developed by the Beijing Academy of Agriculture and Forestry Sciences for comprehensive agricultural services [3] - The brand agriculture exhibition area features nearly 100 outstanding agricultural enterprises, with over 50 representing the "Beijing Excellent Agriculture" brand, displaying a diverse range of high-quality products [3] Group 3: Future Goals - The Beijing exhibition group aims to continue promoting high-quality agricultural products nationwide, contributing to the construction of a strong agricultural nation and enhancing rural revitalization efforts [4]

Core Viewpoint - China is the world's largest fruit producer and consumer, accounting for approximately one-third of global fruit production, with a significant increase in domestic consumption and global exports [1]. Group 1: Domestic Production and Consumption - China is experiencing a fruitful season with a diverse range of fruits, which is boosting domestic consumption [1]. - In Beijing's Pinggu District, local farmers are preparing for the export of a new batch of peaches, marking the first export of Pinggu peaches to countries like Singapore and Ghana [3]. Group 2: Export Structure and Trends - The structure of fruit exports from China is undergoing transformation, with traditional categories like citrus and apples continuing to dominate, while new varieties such as grapes and bayberries are also emerging [5]. - A new variety of pomelo, "June White," from Fujian's Pinghe County has made its debut in the New Zealand market [5]. Group 3: Market Response and Growth - With advancements in variety technology and brand quality, Chinese fruits are responding to global market demands, leading to an increase in both volume and price, thereby reshaping the global fruit market [7]. - In the first half of the year, China's total fruit exports reached 2.1578 million tons, representing a year-on-year growth of 5.69% [7].

Core Points - The event "京味农韵 共赴头雁之约" was held on September 20, 2025, in Beijing, showcasing over a hundred types of agricultural products from 37 "head goose" units across ten suburban districts [1][3] - The market featured a variety of local specialties, including Huairou honeysuckle tea, Tongzhou sweet corn, and Pinggu peaches, highlighting the rich agricultural diversity of Beijing [3] - The event also included cultural elements such as traditional crafts and a tasting area for consumers to experience fresh local flavors and engage in agricultural activities [3] Industry Insights - The Beijing Municipal Bureau of Agriculture and Rural Affairs initiated the "head goose" project in 2022 to promote rural industry development and entrepreneurship, indicating a strategic focus on rural revitalization [3] - The establishment of the Rural Industry Revitalization Head Goose Development Promotion Association in 2025 marks a significant step in enhancing collaboration and leadership within the agricultural sector [3] - The event served as a platform for product sales, achievement displays, experience sharing, and interactive experiences, reinforcing the role of "head goose" talents in leading and coordinating development [3]

Core Insights - The article highlights the significance of Pinggu peaches as not only a fruit but also a cultural and economic symbol for the region, showcasing the integration of technology and culture in agriculture [1][2][5]. Agricultural Innovation - Pinggu peaches benefit from unique geographical conditions, including micro-acidic sandy soil and a favorable climate, which contribute to their superior quality [3][4]. - The introduction of smart agriculture technologies, such as drones and sensors, has revolutionized peach farming, allowing for precise management and real-time monitoring of growth conditions [4]. - The variety of peach types cultivated in Pinggu includes over 200 varieties, with 40 core cultivation types, enhancing the region's reputation as a genetic resource hub for peaches [3]. Cultural Integration - The cultural significance of peaches is emphasized through local creative industries that produce peach-themed products, enhancing the cultural narrative surrounding the fruit [5][6]. - Events like the Peach Blossom Festival and various art festivals have transformed peach orchards into tourist attractions, promoting rural revitalization [6]. Economic Development - The sales of Pinggu peaches have evolved from traditional methods to modern e-commerce and live-streaming sales, significantly increasing market reach and efficiency [7]. - In 2024, online sales of Pinggu peaches are projected to reach 1.1 million pounds, with online sales accounting for 35.6% of total sales, up from 26.7% in 2023 [7][8]. - The total output value of Pinggu peaches is expected to exceed 1.5 billion yuan in 2024, with brand value surpassing 10 billion yuan [8].

Core Insights - China is the world's largest fruit producer and consumer, accounting for about one-third of global fruit production [1] - In the first half of this year, China's fruit exports reached 2.1578 million tons, a year-on-year increase of 5.69%, indicating a trend of rising volume and prices [1] Fruit Export Trends - The export of Pinghe pomelo has successfully entered international markets, with a total export volume of 200,000 tons last year, doubling in five years [2] - Europe imported 160,000 tons of traditional white pomelo last year, while the U.S. and Canada prefer red pomelo for its appearance and sweetness [3] - Pinghe pomelo has recently made its debut in the New Zealand market, with the new variety "June White" being particularly well-received [4][5] Technological Advancements - Technology plays a crucial role in ensuring the quality of fruits during long-distance transportation, with innovations such as physical preservation paper extending the shelf life of peaches [7][8] - The introduction of a "fresh green channel" by customs has expedited the export process, allowing for quick clearance and ensuring the freshness of exported fruits [9] Market Penetration in Indonesia - China has been the largest source of imported fruits in Indonesia for several years, with apples, grapes, and citrus fruits being the top exports [10] - Chinese fruits account for over 70% of the imported fruit market in Indonesia, with apples alone making up 90% of the market share [12] - The success of Chinese fruit exports is attributed to innovative varieties, advanced planting techniques, and efficient cold chain logistics [12]