Core Insights - The article highlights the ongoing trends in the film and television industry, particularly the integration of long and short content and the disruptive impact of AI [1] - iQIYI's CEO, Gong Yu, emphasizes the company's mission to provide emotional value to users through both online and offline experiences [1] Content Strategy - iQIYI plans to increase investment in long-form video content while also focusing on the growing segment of micro-dramas, which has shown significant market share and growth [1] - The company has announced over 400 titles for its 2025-2026 "long + short" content lineup, including anticipated series and films [1][18] AI Integration - iQIYI is actively incorporating AI into its operations, with applications in production, monetization, and user experience enhancement [1] - The platform has launched AI-powered products such as the "Peach Bean" smart assistant and "Jump Watch" to improve user engagement [1] Genre Focus - iQIYI is concentrating on high-quality content across various genres, including drama, variety shows, and films, with a strategy to deepen its focus on key IPs and five major drama categories [18] - Upcoming titles include a mix of innovative plots and emotionally resonant narratives, aiming to provide immersive viewing experiences [18] Variety Show Development - The company is set to establish a comprehensive variety show matrix by 2026, focusing on four main categories and two auxiliary categories [31] - iQIYI will continue to leverage existing IPs while also developing new original content to invigorate the variety show market [31] Film Production - iQIYI's "three-stage rocket plan" for film production includes initiatives to create high-quality theatrical releases, encourage content innovation, and develop internet-based films [35] - Key projects in the pipeline include titles like "1840," "Very Prison," and "The Story of Chang'an" [35] Expansion into Other Entertainment Areas - The company is diversifying its content offerings in animation, children's programming, documentaries, and sports, aiming to build a robust content ecosystem [38] - Upcoming projects in these areas include various animated series, children's shows, and high-quality documentaries covering diverse topics [38] Offline Experience Development - iQIYI is also expanding its offline experience business, focusing on IP derivative products and the development of iQIYI theme parks [40] - The theme parks will feature interactive experiences and are planned for locations such as Yangzhou, Kaifeng, and Beijing, with the Yangzhou park expected to open by the end of the year [40]

9月25日，以"聚势共赢，万物新生"为主题的2025爱奇艺iJOY秋季悦享会在上海举办。爱奇艺创始人、首席执行官龚宇，首席内容官王晓晖， 高级副总裁吴刚分别 发表主 题演讲，向与会嘉宾分享了爱奇艺以 影视内容 IP为核心，在"长+短"生态、创作方法、营销策略和技术创新上的 布局与实践。会上 还 重磅发布 了 400 多 部2025-2026年"长+短"片单，凸显 爱奇艺 丰富的内容储备 和 持续的创新活力。 破局长短之变、AI之变， 优质IP提供线上线下情绪价值 面对长短融合、AI颠覆影视行业的趋势，龚宇分享了爱奇艺应对行业 巨 变的策略 和实践 ，同时强调："爱奇艺不变的使命，是为用户提供覆 盖线上线下的情绪价值。" 在"长+短"内容布局层面，龚宇表示："长视频领域，爱奇艺将义无反顾持续加大投入，打造更多优质影视作品；微剧方面，经过一年的努力， 爱奇艺已初步达成业务目标，微剧已变成一个占有率和增长速度都不可忽视的新增品类。"就AI的行业影响，龚宇判断："AI颠覆长视频、短视 频的时刻即将来临。"目前，爱奇艺已积极布局AI应用且成果显著：在B端，AI已渗透运营、制作及货币化等核心场景；在C端，平台已推出AI ...

Core Insights - The 2025 iJOY Autumn Enjoyment Conference highlighted iQIYI's focus on content IP, showcasing over 400 upcoming projects for 2025-2026, emphasizing innovation and content diversity [1][2] Content Strategy - iQIYI aims to enhance user emotional value through a blend of long and short video content, with a commitment to invest in high-quality productions in the long video sector while expanding its micro-drama offerings [2][5] - The company has achieved significant milestones in content creation, with four long series reaching high popularity and over 20,000 micro-dramas produced, leading the market in self-produced variety shows [5][8] AI Integration - iQIYI is actively integrating AI into its operations, enhancing both B2B and B2C experiences, and has launched AI-powered products to improve user engagement [2][10] - The company announced the "Baudry & iQIYI AI Theater," inviting global creators to submit AI-driven story ideas, with selected teams receiving support for production [10][12] Offline Experience Expansion - iQIYI is expanding its offline presence through IP derivative products and theme parks, with a new park planned in Beijing following successful launches in other cities [4] Diverse Content Development - The company is focusing on a diverse content ecosystem, with strategies to break traditional stereotypes in character portrayal and storytelling, aiming to resonate with a broader audience [5][7] - iQIYI is set to deepen its engagement with various genres, including suspense, mini-series, and reality shows, to cater to diverse viewer preferences [8][9] Marketing and IP Strategy - iQIYI is evolving its marketing strategies to leverage AI for content promotion and user engagement, aiming to maximize the value of its IP through innovative marketing approaches [17][20] - The company is also enhancing its variety show offerings, focusing on both established IPs and new original content to drive viewer interest and engagement [13][14] Multi-Industry Development - iQIYI is diversifying its content across multiple entertainment sectors, including animation, children's programming, documentaries, and sports, to strengthen its content ecosystem [16]