Core Insights - The 2025 iQIYI iJOY Autumn Conference highlighted iQIYI's focus on film and television content IP, emphasizing its strategies in the "long+short" ecosystem, creative methods, marketing strategies, and technological innovations [1] Content Strategy - iQIYI is committed to increasing investment in high-quality film and television productions while successfully establishing micro-drama as a significant new category with notable market share and growth [2] - The company has released over 400 new titles for the 2025-2026 period, showcasing a diverse content portfolio [1][3] AI Integration - iQIYI is actively integrating AI into its operations, with applications in production, monetization, and user experience enhancement through products like the AI-powered "Peach Bean" and "Jump Watch" [2] - The company is exploring more AIGC (AI-Generated Content) applications to further innovate its content offerings [2] Thematic Focus - iQIYI is concentrating on headlining IPs and deepening its five major theater strategies, with upcoming titles that promise engaging narratives and emotional depth [4] - The company is diversifying its micro-drama offerings to resonate with younger audiences, aiming to deliver quick and engaging viewing experiences [5] Variety in Programming - iQIYI is expanding its variety show matrix, planning to establish a comprehensive structure that includes four main and two auxiliary categories, focusing on entertainment, talent competitions, lifestyle experiences, and language perspectives [6][7] - The company is also launching new original variety shows to inject fresh energy into the market, alongside micro-variety shows that cater to fragmented viewing habits [7] Film Production Initiatives - iQIYI's "three-stage rocket plan" for self-produced films is progressing, with a focus on high-quality theatrical releases and innovative content creation [8] - The company is also venturing into the "network story film" segment, encouraging content innovation with a new format that allows for more creative storytelling [8] Documentary and Sports Content - The documentary segment is set to cover various themes, including history and nature, with high-quality productions aimed at providing both educational and entertaining content [9] - iQIYI is leveraging top-tier sports rights to enhance its offerings, preparing for major events like the 2026 World Cup with specialized programming [9]

Content Strategy - iQIYI has released over 400 new titles, focusing on top IPs and five major genres [1] - The company is implementing a theater-style operation to refine its content strategy, with various themed theaters launching new productions [1] - Upcoming series include "Tang Gui Qi Tan," "Fox Demon Little Red Daughter - Royal Power Edition," and "Punishment Hero's Brief History" [1] Variety Show Development - iQIYI plans to establish a variety show matrix by 2026, consisting of four main categories: game entertainment, talent competitions, lifestyle experiences, and language viewpoints, along with two auxiliary categories focusing on emotional and lifestyle segments [1] Film Production Initiatives - iQIYI's "Three-Level Rocket Plan" for self-produced films includes the "Blockbuster Plan" for high-quality films, the "Explosion Plan" for content innovation, and the "Prairie Fire Plan" for nurturing new talent [2] - The company is launching a new category for "network story films," with episodes exceeding 60 minutes and limited to three parts [2] Content Diversification - iQIYI continues to expand in various entertainment sectors, including animation, children's content, documentaries, and sports, enhancing its content IP ecosystem [2] - The documentary segment will feature works like "Decoding the Three Kingdoms" [2] Technological Innovation - iQIYI is actively integrating AI into its operations, with applications in both B2B and B2C sectors, enhancing user experience through products like the AI-powered "Peach Bean" and "Jump View" [2] - The company is exploring more AIGC application scenarios [2] Offline Experience Business - iQIYI is focusing on offline experience businesses, which include IP derivatives and theme parks, as a core part of its future strategy [3] - The iQIYI theme parks are designed to be small-scale, highly interactive, and rapidly evolving, with projects underway in cities like Yangzhou, Kaifeng, and Beijing [3] Micro-drama Growth - iQIYI has successfully established micro-dramas as a significant and rapidly growing category after a year of development [3]

Core Insights - The article highlights the ongoing trends in the film and television industry, particularly the integration of long and short content and the disruptive impact of AI [1] - iQIYI's CEO, Gong Yu, emphasizes the company's mission to provide emotional value to users through both online and offline experiences [1] Content Strategy - iQIYI plans to increase investment in long-form video content while also focusing on the growing segment of micro-dramas, which has shown significant market share and growth [1] - The company has announced over 400 titles for its 2025-2026 "long + short" content lineup, including anticipated series and films [1][18] AI Integration - iQIYI is actively incorporating AI into its operations, with applications in production, monetization, and user experience enhancement [1] - The platform has launched AI-powered products such as the "Peach Bean" smart assistant and "Jump Watch" to improve user engagement [1] Genre Focus - iQIYI is concentrating on high-quality content across various genres, including drama, variety shows, and films, with a strategy to deepen its focus on key IPs and five major drama categories [18] - Upcoming titles include a mix of innovative plots and emotionally resonant narratives, aiming to provide immersive viewing experiences [18] Variety Show Development - The company is set to establish a comprehensive variety show matrix by 2026, focusing on four main categories and two auxiliary categories [31] - iQIYI will continue to leverage existing IPs while also developing new original content to invigorate the variety show market [31] Film Production - iQIYI's "three-stage rocket plan" for film production includes initiatives to create high-quality theatrical releases, encourage content innovation, and develop internet-based films [35] - Key projects in the pipeline include titles like "1840," "Very Prison," and "The Story of Chang'an" [35] Expansion into Other Entertainment Areas - The company is diversifying its content offerings in animation, children's programming, documentaries, and sports, aiming to build a robust content ecosystem [38] - Upcoming projects in these areas include various animated series, children's shows, and high-quality documentaries covering diverse topics [38] Offline Experience Development - iQIYI is also expanding its offline experience business, focusing on IP derivative products and the development of iQIYI theme parks [40] - The theme parks will feature interactive experiences and are planned for locations such as Yangzhou, Kaifeng, and Beijing, with the Yangzhou park expected to open by the end of the year [40]

Core Viewpoint - The article emphasizes iQIYI's strategic focus on integrating long and short video content, leveraging AI technology, and enhancing user emotional value through diverse IP development and innovative marketing strategies [1][3][22]. Group 1: Long and Short Content Strategy - iQIYI is committed to increasing investment in long video content while also expanding its micro-drama category, which has shown significant growth and market share [3][6]. - The company has released over 400 titles for the 2025-2026 "long+short" content lineup, showcasing its extensive content reserves and innovative capabilities [1][6]. - iQIYI's micro-drama offerings have exceeded 20,000 titles, reflecting a rich diversity and artistic quality [6]. Group 2: AI Integration - iQIYI is actively exploring AI applications across various operational and creative aspects, with significant advancements in both B-end and C-end services [3][15]. - The company has launched AI-powered products like the "Peach Bean" smart assistant to enhance user entertainment experiences [3]. - The "Bode Xi·iQIYI AI Theater" initiative aims to engage global creators in developing AI-driven content, with selected teams receiving support for their projects [13][15]. Group 3: Diverse Content Creation - iQIYI's content creation strategy focuses on emotional resonance and diverse representation, aiming to break stereotypes related to age, gender, and genre [6][8]. - The company is set to launch several anticipated series and films, emphasizing deep emotional narratives and innovative storytelling [10][11]. - iQIYI's variety shows are evolving to become "emotion value suppliers," with plans to develop a comprehensive matrix of content across multiple genres [17][24]. Group 4: Marketing and IP Development - iQIYI is enhancing its marketing strategies by leveraging AI for content marketing and user insights, aiming to maximize the value of its major productions [22][24]. - The company is focusing on creating immersive experiences that connect online and offline interactions, thereby driving consumer engagement and brand growth [22][24]. - iQIYI's marketing approach includes a combination of traditional and innovative methods to capture user interest and facilitate seamless content monetization [22][24]. Group 5: Expanding Entertainment Ecosystem - iQIYI is diversifying its content offerings across various entertainment sectors, including animation, children's programming, documentaries, and sports [20]. - The company is committed to building a robust content ecosystem that enhances user engagement through a wide range of entertainment experiences [20]. - iQIYI's sports programming includes coverage of major events and aims to provide immersive viewing experiences for sports fans [20].

Core Insights - The 2025 iJOY Autumn Enjoyment Conference highlighted iQIYI's focus on content IP, showcasing over 400 upcoming projects for 2025-2026, emphasizing innovation and content diversity [1][2] Content Strategy - iQIYI aims to enhance user emotional value through a blend of long and short video content, with a commitment to invest in high-quality productions in the long video sector while expanding its micro-drama offerings [2][5] - The company has achieved significant milestones in content creation, with four long series reaching high popularity and over 20,000 micro-dramas produced, leading the market in self-produced variety shows [5][8] AI Integration - iQIYI is actively integrating AI into its operations, enhancing both B2B and B2C experiences, and has launched AI-powered products to improve user engagement [2][10] - The company announced the "Baudry & iQIYI AI Theater," inviting global creators to submit AI-driven story ideas, with selected teams receiving support for production [10][12] Offline Experience Expansion - iQIYI is expanding its offline presence through IP derivative products and theme parks, with a new park planned in Beijing following successful launches in other cities [4] Diverse Content Development - The company is focusing on a diverse content ecosystem, with strategies to break traditional stereotypes in character portrayal and storytelling, aiming to resonate with a broader audience [5][7] - iQIYI is set to deepen its engagement with various genres, including suspense, mini-series, and reality shows, to cater to diverse viewer preferences [8][9] Marketing and IP Strategy - iQIYI is evolving its marketing strategies to leverage AI for content promotion and user engagement, aiming to maximize the value of its IP through innovative marketing approaches [17][20] - The company is also enhancing its variety show offerings, focusing on both established IPs and new original content to drive viewer interest and engagement [13][14] Multi-Industry Development - iQIYI is diversifying its content across multiple entertainment sectors, including animation, children's programming, documentaries, and sports, to strengthen its content ecosystem [16]