12 月 1 日，瑞幸把热情从南美搬进了冬天。随着巴西主题季正式上线，主角"桑巴深烘"强势登场—— 包括新品「桑巴深烘拿铁」「桑巴深烘美式」，以及 25 款支持深烘豆的咖啡选择，让这个冬天多了一 丝南半球的热烈气息。 这支广告既把深烘咖啡的热烈表达得恰到好处，也成功让"桑巴 × 卡皮巴拉"成为冬季最出圈的视觉符号 之一。 为了给新品造势，瑞幸这次玩得更大胆：请来刘亦菲和易烊千玺两位全球代言人合体出演，一起上演了 一段关于"阿拉比卡"和"卡皮巴拉"的反差怪谈。 （原标题：刘亦菲 × 易烊千玺罕见合体，瑞幸这支"卡皮巴拉怪谈"火到停不下来！） 当"神仙姐姐"和顶级舞者面对一只跳桑巴的卡皮巴拉，画面不仅没有违和，反而魔性得刚刚好——节奏 洗脑、画风荒诞可爱，两张贵气逼人的脸遇上呆萌动物，竟意外形成一种难以解释的舒适感。网友直 呼：瑞幸太懂当代人的嗨点。 ...

Core Insights - Luckin Coffee has launched a "Brazil Theme Season" featuring new products like Samba Deep Roasted Americano and Samba Deep Roasted Latte, emphasizing high-quality Arabica coffee beans and unique roasting techniques [1][2] - The initiative aims to strengthen the connection between core coffee-producing regions and Luckin, promoting economic cooperation and value co-creation within the supply chain [1][2] - The event has received support from Brazilian officials, with the introduction of a new IP character, "Arabica Capybara," symbolizing Brazilian culture and coffee [1][2] Economic Cooperation - Luckin Coffee signed a five-year memorandum with Brazil in November 2024 for the procurement of 240,000 tons of coffee beans, valued at 10 billion yuan [2] - The company has also collaborated with Brazilian officials to host a "Brazil Coffee Culture Festival," establishing a Brazilian coffee museum and four themed stores in China [2] Global Sourcing Strategy - Since 2023, Luckin has initiated a "Global Bean Sourcing Program," establishing partnerships in Brazil, Ethiopia, Indonesia, and Yunnan, China, to create a global supply chain network for key raw materials [3] - The "Drink Original Origin Festival," launched in September, aims to enhance consumer awareness of the value of global sourcing through regionally distinctive products [3] Industry Impact - Analysts suggest that Luckin's deep involvement in the global supply chain will drive the Chinese coffee industry towards high-quality and sustainable development [3] - As awareness of origin-based "flavor brands" increases, the integration of the supply chain is expected to foster product innovation and enhance consumer experiences [3]

Core Viewpoint - Luckin Coffee has launched a "Brazil Theme Season" to promote high-quality Brazilian coffee, emphasizing its commitment to original source flavors and strengthening ties with coffee-producing regions [1][4]. Group 1: Product Launch and Innovation - The "Brazil Theme Season" features new products like Samba Deep Roasted Americano and Samba Deep Roasted Latte, made from high-quality Arabica coffee beans using Luckin's proprietary high-temperature slow-roasting technique [1][4]. - The new IP character, "Arabica Capybara," combines elements of Brazilian culture and coffee, aiming to enhance consumer engagement and cultural appreciation [2][4]. Group 2: Strategic Partnerships and Cultural Exchange - The initiative has received support from the Brazilian government, with the Brazilian Export and Investment Promotion Agency (ApexBrasil) officially designating the new IP as "Luckin's Brazilian Coffee Ambassador" [2][4]. - Luckin Coffee has signed a five-year memorandum with Brazil for the procurement of 240,000 tons of coffee beans, valued at 10 billion yuan, highlighting the deepening economic ties between the two countries [4]. Group 3: Sustainable Development and Global Sourcing - Luckin's collaboration with Brazil is part of a broader strategy to engage with global coffee origins, including Ethiopia and Indonesia, through its "Global Bean Sourcing Program" [5][6]. - The company integrates sustainable development practices into its partnerships, supporting small coffee farmers and establishing high-quality planting bases to create a resilient and sustainable industry ecosystem [4][6].