Core Insights - The emergence of "奶皮子" (milk skin) as a trendy food item has led to a surge in its popularity, particularly in combination with traditional snacks like sugar-coated hawthorn [2][4][5] - The price of "奶皮子" has skyrocketed, with reports of prices increasing from 10 yuan to 42 yuan per piece within a week, reflecting high demand and limited supply [5][7][22] - Various brands are rapidly incorporating "奶皮子" into their product lines, including beverages and desserts, indicating a broader trend of leveraging regional specialties for urban consumer markets [9][27][29] Market Trends - The "奶皮子" phenomenon has transformed into a widespread trend across delivery and social media platforms, with numerous products featuring this ingredient [7][9] - The rapid rise in popularity has led to a supply shortage, with manufacturers struggling to meet demand despite price increases of 30% to 50% [22][23] - The trend is reminiscent of previous food fads, where a single item becomes a base for various culinary innovations, showcasing the cyclical nature of food trends in urban markets [29][31] Consumer Behavior - Consumers are experiencing mixed reactions to "奶皮子," with some enjoying its rich flavor while others find it overwhelming, highlighting the diverse preferences within the market [21][14] - The confusion surrounding the authenticity of "奶皮子" products has emerged, as many items marketed as "奶皮子" do not adhere to traditional definitions, leading to dissatisfaction among consumers from its native regions [16][21] - The trend has sparked a cultural curiosity among urban consumers, who are increasingly interested in regional delicacies, further driving the demand for "奶皮子" products [25][32]

Investment Rating - The report maintains a "Buy" recommendation, focusing on opportunities arising from Hainan's customs closure and new duty-free policies [1]. Core Insights - The implementation of the new duty-free policy in Hainan has led to a significant increase in tourism consumption, with duty-free shopping amounting to 506 million yuan and a 34.86% year-on-year growth in shopping amounts during the first week of November [4][36]. - The Hainan Free Trade Port's policies are expected to stimulate regional economic development and industry upgrades, enhancing the performance of related companies such as China Duty Free Group, Wangfujing, and Caesar Travel [4][36]. - The consumer services sector showed a slight increase of 0.11% this week, underperforming compared to the broader market indices [7][26]. Summary by Sections Industry Basic Data - The consumer services industry consists of 55 listed companies with a total market capitalization of 498.8 billion yuan and a circulating market value of 457.1 billion yuan [1]. Relative Index Performance - The absolute performance over the last month was -7.7%, with a 12-month performance of 9.2% [2]. Weekly Industry Performance - The consumer services sector's weekly performance was 0.11%, while the broader indices like the CSI 300 and the Hang Seng Index showed gains of 0.82% and 0.77%, respectively [7][26]. Important Announcements - Guangzhou Restaurant repurchased 6.3184 million shares, accounting for 1.11% of its total share capital [31]. - Changbai Mountain reported a net profit of 150 million yuan for Q3, a 19.43% increase year-on-year [31]. Upcoming Shareholder Meetings - Notable upcoming meetings include China Duty Free Group on November 24 and Zhonggong Education on November 25 [35]. Industry News - The duty-free shopping market in Hainan is expected to grow significantly due to the new policies, with a notable increase in the variety of goods available [36]. - The trend of fresh dining experiences continues, with companies like Haidilao introducing new product lines to enhance competitiveness [36].

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