Core Insights - By 2025, high participation in mass sports will be a significant highlight of the sports market in China, with over 400 million people engaged in outdoor activities [1] Group 1: Trends in Outdoor Sports - New sports formats such as VR virtual climbing, night hiking, and fluorescent cycling are gaining popularity [3] - High participation rates are noted in ice and snow sports, mountain sports, and water sports, with significant interest in marathons, cycling, triathlons, skiing, and rafting [3] - Hiking-related content on social media platforms has seen massive engagement, with hiking notes receiving 16 billion views, and growth rates of 340% for climbing and 250% for bouldering [3] Group 2: Regional Participation - First-tier and new first-tier cities are leading in outdoor sports participation, with second-tier cities rapidly catching up [7] - A trend is observed where the East China region is central, radiating towards North China and Southwest regions, with emerging sports events like pickleball and triathlons gaining traction in county-level areas such as Gaotang, Jiexi, and Dianjiang [7] Group 3: Growth in Sports Equipment - Sales of skiing poles, goggles, shoes, and snowboards have all increased by over 80%, while sales of trail running shoes have doubled [12] - There is a notable increase in demand for trendy sports equipment, leading to a surge in related rental services, with paddleboard rental searches up by over 470% and group purchase orders increasing by over 315% [12]

Core Viewpoint - The article highlights the growing popularity of Tian'e County as a tourist destination, particularly for its unique experience of interacting with blue knife fish in the clear waters of the Hongshui River, driven by ecological improvements and community efforts in conservation [9][11][13]. Group 1: Tourism and Visitor Experience - Tian'e County has seen a surge in visitors, with 170,000 tourists feeding fish during the recent "May Day" holiday, matching the county's permanent population [9]. - Tourists are drawn to the clear blue waters and the friendly fish, creating memorable experiences, as expressed by visitors from various regions [7][8]. - The local swimming association has played a significant role in fostering a relationship between the fish and visitors through regular feeding activities [14]. Group 2: Ecological Improvements - The transformation of the Hongshui River's water quality from red to blue began with the construction of the Longtan Hydropower Station in 2006, which has contributed to the current ecological landscape [10][11]. - The local government has implemented measures to protect the fish population, including a comprehensive monitoring plan and the establishment of designated fishing protection zones [16][17]. Group 3: Economic Impact - The influx of tourists has significantly boosted local businesses, including restaurants and accommodations, with over 200 households benefiting from tourism-related activities such as homestays and fish fry farming [19]. - The shift from traditional fishing to eco-tourism has led to increased incomes for local residents, as exemplified by individuals transitioning to paddleboard rental and other tourism services [19].