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白天夜晚都精彩 多地文旅创新各展风采
Yang Shi Xin Wen Ke Hu Duan· 2025-10-09 02:03
今年国庆中秋假期,各地文旅创新各展风采,不少地方探索"白天+夜晚"的旅游模式,展现了文旅融合高质量发展的多元路径。 广东韶关:科技+非遗点亮山水 文旅融合多元发展 除夜间光影秀外,景区白天增设的水上陀螺、水上飞人等项目也广受欢迎。中秋之夜更创新推出"光影秀+非遗表演"专场,香火龙、炭花舞、水上火壶等非 遗项目和民俗表演的融入,让游客在领略自然奇观的同时,多维度感受传统文化的魅力。 浙江淳安:村民变"演员"白天忙农事夜间展才艺 而在浙江杭州淳安县下姜村,这个假期,由72名村民自编自导的生态水景演出成为最大亮点。一叶载着"渔樵耕读"故事的月亮船,在真实的山水幕布间缓缓 驶来,将观众带入诗意的乡村生活场景。演出将原生态的乡村生活与声光电等现代艺术表现手段相结合,同时融入打铁花、火壶、舞龙等精彩的非遗表演项 目。所有节目从编排到演出全部由村民完成。这些白天在田间劳作的村民,晚上化身为舞台上的演员,不仅通过表演获得了额外收入,更在文化传承中找到 了新的自我价值。 今年国庆中秋假期,作为世界自然遗产地的广东丹霞山,实现了自然奇观与人文科技的完美融合。《万古丹霞》大型山水实景光影秀,成为景区夜间的最大 亮点。这场以丹霞山5 ...
2024年中国体育旅游市场规模达1.79万亿元
Zhong Guo Xin Wen Wang· 2025-09-12 11:17
Core Insights - The Chinese sports tourism market is projected to reach a scale of 1.79 trillion yuan in 2024, representing a year-on-year growth of 27.6% [1][3][5] Group 1: Market Overview - The total revenue of China's tourism industry is expected to reach 5.75 trillion yuan in 2024, while the total scale of the sports industry is estimated at 3.89 trillion yuan [5] - The sports tourism sector is creating new spaces for industry growth and consumer spending [5] Group 2: Consumer Trends - The rise of event-driven economies is transforming the emotional value of sports events into tourism value, expanding the consumer base [3] - Emerging sports such as surfing, skiing, and low-altitude sports are driving new consumption trends among the younger generation [3][5] Group 3: Policy and Development - The State Council has issued guidelines to stimulate sports consumption and expand the sports consumer base through various initiatives [3] - There is a call for deeper integration of sports, culture, commerce, and tourism to enhance product offerings and meet consumer needs [5]
出游人次全面超过去年,《浪浪山小妖怪》再度带火山西古建
Feng Huang Wang· 2025-09-02 00:45
Core Insights - The summer travel season of 2025 has seen a significant increase in travel volume compared to the previous year, with long-distance travel being the primary focus driven by various events and entertainment [1][3][10] Group 1: Travel Volume and Trends - The total number of travelers during the summer season has surpassed last year's figures, with a notable increase in travel among children aged 10 and under and seniors aged 60 and above, highlighting the vitality of family and senior travel markets [3][6] - Civil aviation is expected to reach a record high of 150 million passengers during the summer months of July and August, driven by affordable ticket prices and a significant increase in first-time flyers, particularly among children, students, and seniors [3][6] - Popular domestic destinations such as Xinjiang, Inner Mongolia, Yunnan, Liaoning, and Ningxia have shown leading growth rates in travel volume [3][4] Group 2: Emerging Travel Preferences - There is a growing trend towards small group and private tours, with travelers seeking unique experiences and personalized itineraries, leading to a 70% increase in "family group" travel orders compared to 2024 [6][7] - The demand for outdoor activities and nature exploration has surged, with camping and river tracing experiences seeing over 100% growth in search volume [4][6] Group 3: Impact of Events and Entertainment - Events such as concerts and exhibitions have significantly boosted travel interest, with searches for accommodations and attractions near event venues increasing dramatically, exemplified by a 700% rise in searches around concert venues [10][11] - The resurgence of sports events has also fueled travel, with notable increases in bookings for destinations hosting these events, such as a nearly 200% increase in Jiangsu province's tourist bookings during the summer [11][12] Group 4: Influence of Media and Culture - The release of popular films and TV shows has driven travel interest to specific locations featured in these productions, with search volumes for related attractions increasing by as much as 380% [12]
暑期旅游收官:出游人次全面超过去年,《浪浪山小妖怪》再度带火山西古建
Xin Lang Cai Jing· 2025-09-01 00:15
Group 1: Summer Travel Trends - The summer travel season of 2025 has seen a significant increase in travel volume compared to the previous year, with long-distance travel being the primary focus [1][2] - Family travel and senior travel have shown notable growth, particularly among children aged 10 and under and seniors aged 60 and above [2] - Domestic and international travel bookings through platforms like Tuniu have experienced double-digit year-on-year growth [2][6] Group 2: Air Travel and Passenger Volume - The total passenger volume for civil aviation during the summer is expected to reach a historical high of 150 million, driven by affordable ticket prices and increased demand for long-distance travel [2] - Approximately 6 million first-time flyers are anticipated this summer, primarily consisting of children, students, and seniors [2] Group 3: Emerging Travel Preferences - There is a growing trend towards small group and private tours, with a significant increase in demand for personalized travel experiences [6][7] - The number of customized travel orders has surged, with a 53% increase in revenue from cross-province small group tours compared to 2024 [6] Group 4: Impact of Events and Entertainment - Events such as concerts and exhibitions have significantly boosted travel interest, with searches for accommodations and attractions near event venues increasing dramatically [10][11] - The popularity of sports events has also driven travel, with notable increases in bookings for destinations hosting these events [11] Group 5: Influence of Media and Culture - The release of popular films and TV shows has led to increased travel to filming locations, with some destinations experiencing over a 380% increase in search volume [12] - The success of domestic animations and dramas has particularly highlighted cultural tourism, with specific sites seeing substantial growth in visitor interest [12]
清凉消费、文化消费、研学旅行——暑期经济“热”力全开
Xin Hua Wang· 2025-08-26 08:35
Core Insights - The summer economy in China is experiencing a significant boost, driven by diverse consumption trends such as leisure, culture, and educational travel [1][5] Group 1: Leisure Consumption - High temperatures across the country have led to a surge in demand for cooling experiences, enhancing the vitality of the summer economy [1] - Popular attractions, such as the drifting scenic area in Tonglu County, Zhejiang Province, are providing visitors with refreshing and thrilling experiences [2] Group 2: Cultural Consumption - The cultural consumption market is thriving this summer, with cities like Zibo in Shandong Province focusing on local cultural resources to enhance tourist experiences [3] - Zibo's Haida Tower has created an immersive experience street that replicates the Qi state lifestyle, featuring professional role-playing teams for interactive performances [3] Group 3: Educational Travel - The "study tour" trend is gaining momentum nationwide, with a focus on deep experiential learning [4] - In Luoyang, Henan Province, a group of over 70 elementary students from Shenzhen is engaged in an exploration journey, experiencing archaeological sites and restoring ancient murals [4]
游玩遇暴雨 漂流秒变“泥石流” 景区该如何保障游客安全?
Yang Shi Xin Wen· 2025-08-23 21:51
Core Viewpoint - Recent incidents in tourist rafting activities highlight significant safety risks associated with natural disasters, particularly during the rainy season, emphasizing the need for improved safety measures and risk assessments by tourist attractions [1][3][6]. Group 1: Incident Overview - A tourist, Ms. Zhang, experienced a dangerous situation while rafting in Henan, where sudden heavy rain caused the river to become muddy and turbulent, leading to a near-capsize of the raft [1][3]. - Other tourists faced similar perilous conditions, with the river's water level rising rapidly due to heavy rainfall and mudflow from nearby mountains [3][5]. - In a separate incident in Guizhou, a mother and child were rescued after their raft capsized in strong currents, showcasing the urgent need for effective rescue operations in such scenarios [5]. Group 2: Safety Responsibilities - Tourist attractions are primarily responsible for ensuring visitor safety and must conduct thorough risk assessments to identify potential hazards before receiving guests [6][7]. - Experts stress the importance of monitoring weather warnings and taking proactive measures, such as closing attractions during severe weather, to mitigate risks [9][11]. - The effectiveness of on-site personnel in responding to emergencies is crucial, as their decisive actions can significantly reduce risks during critical situations [9].
户外运动专业性强 掌握应急避险知识切忌“说走就走” | 旅游安全科普
Yang Shi Wang· 2025-08-19 07:24
Group 1 - Outdoor activities such as hiking and rafting are popular among enthusiasts during summer, but they carry certain risks that require proper preparation and emergency knowledge [1] - It is essential to choose regulated scenic areas for rafting, check rescue equipment and safety signs, and avoid "wild rafting" [4] - Before rafting, checking the weather and avoiding periods of heavy rain or flash flood warnings is crucial [4] Group 2 - In case of falling into the water during rafting, it is important to remain calm as the life jacket provides sufficient buoyancy [7] - If a person falls far from the raft, they should try to reach the shore or find a safe spot to wait for rescue [7] - For summer hiking, monitoring weather changes and canceling trips in case of severe weather warnings is advised [9] Group 3 - It is recommended to carry sufficient food, a mobile phone, a power bank, a first aid kit, a thermal blanket, and a whistle when hiking [11] - Hiking in groups of at least three is advised, and solo hiking should be avoided [11] - Awareness of the active presence of snakes and insects in summer is important, and wearing long sleeves and pants is recommended [11]
“清凉经济”火热一夏 滑雪场、溶洞……解锁避暑新玩法
Yang Shi Xin Wen· 2025-08-06 00:36
Core Viewpoint - The summer consumption market in Jilin Province is thriving despite high temperatures, leveraging natural resources to create new consumer experiences and attractions [1][4]. Group 1: Summer Tourism and Activities - Jilin's Songhua Lake Resort has seen a peak in visitor numbers during summer, transforming traditional winter ski resorts into year-round attractions with new activities [1][4]. - The province is shifting from a "winter-only" model to a "four-season" operation, offering diverse experiences such as mountain sports, camping, and cultural activities [5]. - The newly renovated Xinmin Street, a historical cultural street, attracted over 864,300 visitors in just one week, generating an economic income of 438 million yuan [7][9]. Group 2: Unique Natural Attractions - Jilin's unique natural phenomenon, rime ice, is being utilized year-round through a rime ice laboratory, allowing for controlled conditions to maintain this attraction [3][4]. - The Long White Mountain scenic area offers summer activities like rafting and hot springs, appealing to tourists seeking cool retreats [8]. Group 3: Broader Regional Trends - Other regions, such as Guizhou and Qinghai, are also capitalizing on their natural landscapes to attract summer tourists, with Guizhou's karst formations and Qinghai's forest parks seeing significant visitor increases [15][16][19]. - In Qinghai, the city has developed a comprehensive summer tourism system, receiving over 7 million visitors since June, with a year-on-year increase in tourism spending of over 20% [19].
守护汛期出游安全
Jing Ji Ri Bao· 2025-08-04 22:08
Core Viewpoint - The recent extreme weather events, including floods, have raised significant safety concerns for tourism during the flood season in China, emphasizing the need for enhanced safety management in tourist areas [1][2]. Group 1: Safety Management in Tourist Areas - The onset of the main flood season has led to increased risks of landslides, mudslides, and floods, necessitating strict safety management in tourist attractions [1]. - Tourist areas must implement robust measures to ensure visitor safety, particularly for high-risk activities like rafting, which have gained popularity during the summer [1]. - It is crucial for tourist sites to close attractions and activities that pose safety risks during the flood season, eliminating any complacency regarding safety [1]. Group 2: Responsibilities of Tourists - Tourists are encouraged to take personal responsibility for their safety by monitoring weather conditions and adjusting travel plans accordingly [2]. - Visitors should avoid undeveloped or unsafe areas and be cautious of potential drowning hazards, enhancing their awareness of safety measures [2]. - Tourists must adhere to safety regulations, such as wearing life jackets on sightseeing boats and being mindful of their physical capabilities when engaging in high-risk activities [2]. Group 3: Collaborative Safety Efforts - A collective effort among regulatory bodies, tourist sites, and visitors is essential to establish a robust safety framework during the flood season [2]. - Prioritizing safety across all parties involved is vital to ensure that summer tourism remains enjoyable while minimizing risks [2].
“上新”更上心 流量变增量
Liao Ning Ri Bao· 2025-07-28 01:27
Group 1: Economic Performance - Liaoning's tourism industry has shown significant growth, with a 17.81% increase in visitor numbers and a 16.92% rise in tourism revenue from January to June [1] - The integration of cultural, sports, and tourism sectors is being emphasized as a strategic pillar for economic development [1] Group 2: Event and Experience Innovation - The province has hosted 53 concerts and music festivals, enhancing the immersive experience for attendees and boosting online tourism revenue by nearly 7 times during events [2] - The launch of the Shenyang Urban Tourism Distribution Center represents a new innovation in the "tourism+" model, improving transportation efficiency to key tourist sites [3] Group 3: Demographic Trends and Market Potential - Changes in population structure have led to new demands in the tourism market, with a focus on family travel, personalized experiences for younger demographics, and wellness tourism for the elderly [3] - The development of senior-friendly tourism products and services is gaining momentum, reflecting the growing "silver economy" in the region [3] Group 4: Policy Support and Consumer Trends - Recent policies aimed at boosting inbound tourism and enhancing consumer experiences have led to a 44.72% increase in inbound tourist numbers and a 47.03% rise in spending [4] - The younger generation, particularly those born in the 1980s, 1990s, and 2000s, now constitutes over 70% of the tourist demographic, indicating a shift in consumer behavior [4] Group 5: Cultural Promotion and International Influence - The promotion of cultural symbols like "Hongshan Culture" and participation in international tourism fairs have enhanced Liaoning's cultural profile [5] - Predictions suggest that Shenyang and Dalian will be among the top tourist destinations in China this summer, reflecting the growing appeal of Liaoning [5]