一边"游"一边"学"，暑期以来，"研学热"正在全国各地上演。 虽然暑假接近尾声，河南以深度体验为核心的研学游依旧火热。在河南洛阳宜人坊研学营地，一批来自深圳的70余名小学生，正分组开展他们的古都 探索之旅。 体验考古现场、复原千年壁画、感受宋代四雅……营地依托洛阳丰厚的历史文化底蕴，搭建起项目式、体验式、服务式研学课程体系。 清凉消费、文化消费、研学旅行……暑期经济"热"力全开，为我国经济高质量发展注入强劲动力。 今年夏天，从南海之滨到北疆林海，从文化盛宴到夜间霓虹，避暑、文化、研学等多业态的消费热潮席卷全国，暑期经济"热"力全开。 近期，全国多地高温"超长待机"，避暑需求激增，多样化消暑体验和消费场景释放夏日经济活力。 在浙江省杭州市桐庐县，颇有人气的漂流景区让游客畅享清凉与刺激。 新体验、新场景、新热度……今年暑期，文化消费市场兴旺。 暑期以来，山东省淄博市大力引导景区深入挖掘当地特色文化资源，推动景区焕新并拓展沉浸式、互动式体验场景，丰富文旅产品供给。山东淄博海 岱楼打造了齐风市井生活主题沉浸式体验街区，市集各处均高度还原齐国风貌，配备专业角色扮演团队，进行生动的沉浸式演出互动。 记者：杨静、任卓如、王 ...

张女士：暴雨是我们到半路才开始下的，大概就下了十几分钟就开始从旁边的山上流泥水，后面就不可控了，最后是工作人员组织我们从山路走下来的真的 奉劝大家雷雨季节出来玩水的时候，一定要学会看天气预报。 当天参与漂流的其他游客也遭遇了类似的险情，视频中的漂流艇被凶猛的河水卷向岸边，撞上河岸后调转180度，十分惊险。由于当时景区受短时强降雨影 响，水位急速上涨，且雨水携带了大量泥沙进入河道，河水异常浑浊。两岸不断有水流冲刷坡体，将泥沙持续汇入河道，致使水流更加湍急汹涌。后续记者 也联系了景区工作人员了解到了当时的情况。 近日，游客张女士在河南济源漂流时遇到暴雨，雨水裹胁泥沙卷入河道，河水瞬间变得浑浊，视频记录下了这惊险的一幕。 张女士在社交平台发布的这段视频引起广泛关注。视频中，汹涌浑浊的泥水在狭窄的河道里翻滚，漂流艇被急流裹挟着左右摇摆，撞上了边上的河岸，泥水 带着杂物一下子灌进了漂流艇，让人胆战心惊。 相似的安全风险隐患也出现在贵州。前段时间，贵州铜仁某漂流景区发生惊险一幕，一对母子在漂流时，所乘漂流艇被湍急水流冲翻。孩子瞬间被激流卷向 下游，母亲则被卷入急流深处。 危急关头，景区安全员迅速系好安全绳抵达岸边，一把抓 ...

Core Viewpoint - The recent extreme weather events, including floods, have raised significant safety concerns for tourism during the flood season in China, emphasizing the need for enhanced safety management in tourist areas [1][2]. Group 1: Safety Management in Tourist Areas - The onset of the main flood season has led to increased risks of landslides, mudslides, and floods, necessitating strict safety management in tourist attractions [1]. - Tourist areas must implement robust measures to ensure visitor safety, particularly for high-risk activities like rafting, which have gained popularity during the summer [1]. - It is crucial for tourist sites to close attractions and activities that pose safety risks during the flood season, eliminating any complacency regarding safety [1]. Group 2: Responsibilities of Tourists - Tourists are encouraged to take personal responsibility for their safety by monitoring weather conditions and adjusting travel plans accordingly [2]. - Visitors should avoid undeveloped or unsafe areas and be cautious of potential drowning hazards, enhancing their awareness of safety measures [2]. - Tourists must adhere to safety regulations, such as wearing life jackets on sightseeing boats and being mindful of their physical capabilities when engaging in high-risk activities [2]. Group 3: Collaborative Safety Efforts - A collective effort among regulatory bodies, tourist sites, and visitors is essential to establish a robust safety framework during the flood season [2]. - Prioritizing safety across all parties involved is vital to ensure that summer tourism remains enjoyable while minimizing risks [2].

Core Insights - The domestic tourism market in China is experiencing a recovery and growth, with a projected increase of over 5% in both the number of trips and total spending during the 2025 Qingming, "May Day", and Dragon Boat Festival holidays compared to the previous year [1] - Short-distance travel and "micro-vacations" are emerging as significant trends, reshaping the tourism landscape and creating new opportunities in the cultural tourism market [1][6] Group 1: Market Trends - Local and surrounding travel constitutes 64% of domestic travel during the 2025 Dragon Boat Festival, indicating a strong preference for short-distance trips [2] - A survey shows that 84.39% of respondents prefer to take micro-vacations within 300 kilometers of their homes, driven by the convenience of high-speed rail and limited holiday durations [2] - The rise of family-oriented travel, particularly among the 80s and 90s generations, is further boosting short-distance travel, with family trips accounting for 25% of overall travel orders during the Dragon Boat Festival [3] Group 2: Regional Travel Dynamics - Cities within the Beijing-Tianjin-Hebei and Yangtze River Delta regions are forming interconnected tourism circles, with residents frequently traveling to nearby cities [3] - For instance, during the Dragon Boat Festival, Shenzhen's main tourist sources included nearby cities like Guangzhou and Dongguan, highlighting a trend of mutual travel destinations [3] - The Beijing-Tianjin-Hebei region has seen significant inter-city tourism, with 18.2% of visitors to Hebei Province during the 2025 Spring Festival coming from Beijing and Tianjin [3] Group 3: Changing Consumer Preferences - The concept of "micro-vacation" reflects a shift in consumer mindset, where travelers prioritize relaxation and immersion in local culture over visiting multiple attractions in a short time [5][6] - New hotel offerings, such as the Yuyuan Bay Resort in Shenzhen, cater to this trend, with a high repeat customer rate and a focus on providing a unique local experience [5] - The travel consumption market is transitioning towards slow travel and deep experiences, with businesses adapting by promoting surrounding travel products [6]

Group 1 - The core theme of this year's Dragon Boat Festival is the increased enthusiasm for travel among residents, with a significant focus on water-related activities [1] - Popular travel destinations include Guangdong Qingyuan for rafting and Xinjiang Bazhou for dragon boat racing, indicating a shift towards experiential and leisure travel [1] - Data from Meituan Travel shows that the demand for water parks and related attractions surged, with ticket bookings for domestic theme parks increasing by 127% and water parks by 165% year-on-year [1] Group 2 - County tourism has seen a resurgence, with travelers seeking unique local experiences such as traditional cuisine and cultural activities [2] - Orders for ancient villages and towns have increased by 112% during the Dragon Boat Festival, highlighting a growing interest in rural tourism [2] - The tourism market in third- and fourth-tier cities is becoming a new growth point, with significant increases in visitor numbers to destinations like Urumqi and Yanan [2]

Core Insights - The National Development and Reform Commission, along with the General Administration of Sport, has issued a notice proposing the construction of high-quality outdoor sports destinations, emphasizing the need for tailored outdoor industry clusters based on local conditions [1][13]. Group 1: Regional Innovations - Sichuan Pengzhou is leveraging its unique geographical advantages to create a sports matrix that includes paragliding, zip-lining, and all-terrain vehicles, while also accelerating the development of new experience projects like rafting and rock climbing, resulting in over 10,000 job opportunities created [4]. - In Yunnan, the Dongba Valley, located at the foot of Yulong Snow Mountain, has utilized its naturally formed canyon topography to enhance safety and accessibility for rock climbing by installing iron handrails and foot pads along climbing paths [6]. - Zhejiang has integrated its provincial trail system to establish the "Ring Zhejiang Trail," connecting 11 cities and providing new scenarios for hiking, trail running, and cycling, which led to a 10% year-on-year increase in local economic income during the "May Day" holiday [8]. Group 2: Market Trends - China's outdoor consumption is rapidly growing, with an estimated 200 million online consumers in outdoor sports by 2024, generating over 300 billion yuan in total consumption, reflecting a nearly 40% increase. The primary consumer demographic is aged 25-34, accounting for 43% of the market, followed by those aged 35-44 at 28% [10]. - The majority of outdoor sports businesses are concentrated in Guangdong, Jiangsu, Zhejiang, Shandong, Hainan, and Sichuan, with Guangdong and Zhejiang having the highest consumer proportions at 11.72% and 9.36%, respectively [10]. Group 3: Future Development Plans - The latest planning indicates that during the 14th Five-Year Plan period, approximately 100 globally recognized high-quality outdoor sports destinations will be established, aiming to position the outdoor industry as a new economic growth point [13].

Core Viewpoint - The Chinese government is promoting the development of high-quality outdoor sports destinations, aiming to boost the outdoor industry and create job opportunities through innovative local consumption scenarios [1][2][3] Group 1: Regional Developments - Sichuan's Pengzhou is leveraging its unique geographical advantages to create a diverse sports matrix, including paragliding and all-terrain vehicles, resulting in over 10,000 new jobs [1] - Yunnan's Dongba Valley is enhancing safety and accessibility for rock climbing by installing safety features in its natural canyon landscape [1] - Zhejiang has integrated its walking trail system into the "Ring Zhejiang Trail," connecting 11 cities and boosting local economic income by 10% during the recent holiday period [2] Group 2: Market Trends - The outdoor consumption market in China is rapidly growing, with an estimated 200 million online consumers and a total spending exceeding 300 billion yuan, reflecting a nearly 40% increase [3] - The primary consumer demographic is aged 25-34, accounting for 43% of the market, followed by those aged 35-44 at 28% [3] - Key regions for outdoor sports businesses include Guangdong, Jiangsu, Zhejiang, Shandong, Hainan, and Sichuan, with Guangdong and Zhejiang having the highest consumer proportions [3] Group 3: Future Plans - The "14th Five-Year Plan" aims to establish around 100 globally recognized high-quality outdoor sports destinations, positioning the outdoor industry as a new economic growth driver [3] - Experts emphasize the need for diverse outdoor activities tailored to local resources to avoid uniformity and enhance consumer experiences [3]

Core Viewpoint - China's outdoor sports industry is experiencing significant growth, with over 400 million participants and a strong potential for development, emphasizing the need for tailored outdoor sports scenarios across various regions and seasons [1] Group 1: Outdoor Sports Development - The outdoor sports matrix in China includes established activities like paragliding and zip-lining, while also promoting emerging experiences such as rafting and rock climbing [5] - Sichuan's Pengzhou is leveraging its unique geographical advantages to create an all-weather, all-terrain outdoor sports hub [6] - Since 2020, Pengzhou has implemented 128 outdoor sports tourism and infrastructure projects, with a total investment exceeding 20 billion yuan, creating over 10,000 jobs and significantly boosting the local economy [10] Group 2: Environmental Considerations - Pengzhou's outdoor sports development avoids ecological core protection areas, integrating project construction with natural landscapes [8] - The design of race tracks in the region minimizes ecological impact by utilizing existing paths and roads [11] Group 3: Regional Initiatives - Chengdu is actively creating new sports consumption scenarios by developing outdoor sports projects based on local natural resources, focusing on mountain, water, snow, and low-altitude activities [13] - Zhejiang province has established the "Ring Zhejiang Trail," connecting 11 cities and promoting outdoor activities like hiking and cycling, with plans to complete 10,000 kilometers of trails by the end of 2025 [14][18] Group 4: Economic Impact and Consumer Trends - The "Ring Zhejiang Trail" is expected to engage 120,000 participants in competitions in 2024, with surrounding areas benefiting from increased tourism and local product sales [14][16] - Online consumption in outdoor sports is projected to reach approximately 200 million participants in 2024, with an overall growth rate of nearly 40% [18] - The demographic of outdoor sports consumers is predominantly aged 25-34, making up 43% of the total, with significant participation from Guangdong and Zhejiang provinces [19] Group 5: Future Directions - The National Development and Reform Commission, along with the General Administration of Sport, is promoting high-quality outdoor sports destination construction to foster new economic growth points in the outdoor sports industry [17] - The total number of outdoor sports businesses is expected to reach 27,000 by the end of 2024, reflecting a year-on-year growth of 21.38% [19] - Experts advocate for the integration of natural and cultural resources in the development of high-quality outdoor sports destinations, enhancing product offerings and fostering new consumption scenarios [21]

Group 1: Outdoor Sports Industry Overview - China has abundant outdoor sports resources, with over 400 million participants in outdoor activities, indicating a booming industry with significant potential [1] - The outdoor sports industry is experiencing a transformation from traditional activities to a diverse range of experiences, attracting younger demographics back to rural areas [4][6] Group 2: Regional Development Initiatives - Pengzhou, Sichuan, is developing an all-weather outdoor sports hub, leveraging its unique geographical advantages to create a comprehensive sports matrix including paragliding and zip-lining [2][4] - Since 2020, Pengzhou has implemented 128 projects related to outdoor sports tourism, with total investments exceeding 20 billion yuan, creating over 10,000 jobs and boosting local economic development [6] Group 3: Environmental Considerations - Pengzhou's outdoor sports projects are designed to minimize ecological impact by avoiding core protected areas and utilizing existing paths for event routes [8] - The development of outdoor sports is aligned with environmental conservation, ensuring that economic activities do not compromise natural resources [8] Group 4: Emerging Trends in Outdoor Sports - The "Ring Zhejiang Trail" initiative integrates the province's trail system, promoting outdoor activities like hiking and cycling, with plans to build 10,000 kilometers of trails by the end of 2025 [11][13] - The outdoor sports sector is shifting towards high-quality destination development, with a focus on multi-faceted integration of various activities and services [18][20] Group 5: Economic Impact and Consumer Trends - The outdoor sports market is projected to see a nearly 40% increase in overall consumption by 2024, with a significant portion of participants aged 25 to 34 [18][20] - The number of outdoor sports businesses is expected to reach 27,000 by the end of 2024, reflecting a growth rate of 21.38% [18]

Group 1 - The integration of sports events into tourist attractions is creating new leisure and travel experiences for visitors during the May Day holiday [1] - Traditional sports competitions, such as board shoe racing and bamboo drifting, were held at the Hechi Garden Expo Park, showcasing the charm of traditional sports [1] - The collaboration between the Hechi Garden Expo Park management and Hechi University aims to attract visitors through sports events, enhancing the park's brand and providing fresh experiences [1] Group 2 - Guilin City is prioritizing the protection of the Lijiang River and its scenic landscapes, launching an ecological protection campaign to improve the overall environment [2] - Activities like rock climbing, paddleboarding, and rafting allow tourists to immerse themselves in the unique karst landscape while enjoying the ecological benefits [2] - A cross-border cycling event between Dongxing City in China and Mong Cai City in Vietnam offers tourists a unique travel experience, combining sports and tourism [2] Group 3 - The promotion of high-quality integration of sports and cultural tourism aims to convert event "traffic" into consumer "energy" and economic "growth" [3] - Various sports activities, including paragliding, paddleboarding, and rafting, enrich the options available to citizens and tourists during the holiday [3] - The initiative to develop a brand around "green ecological sports in Guangxi" emphasizes the importance of sports in enhancing the tourism experience [3]