Core Viewpoint - The Huicheng District aims to achieve a winter planting area of 121,600 acres, focusing on various crops to ensure food security and agricultural productivity for the upcoming year [6][7][8]. Group 1: Winter Planting Initiatives - The district is organizing a winter planting mobilization meeting to promote potato planting techniques and agricultural insurance policies [2][3]. - The winter planting area is projected to include 23,100 acres of grains, 88,500 acres of vegetables, and 10,000 acres of other crops, laying a solid foundation for next year's food production [7][8]. - The winter planting production is crucial for the overall agricultural output and stability of food supply, impacting the agricultural economy significantly [37][39]. Group 2: Agricultural Development Strategies - The district is leveraging its agricultural strengths by focusing on high-efficiency economic crops and diversifying its agricultural production [34][39]. - Specific initiatives include promoting the cultivation of specialty crops like Mei Cai and sweet corn, with plans to expand the planting area significantly [40][44]. - The district is also introducing new crop varieties and enhancing agricultural practices to improve market competitiveness and resilience [48][49]. Group 3: Support and Infrastructure - To ensure successful winter planting, the district is implementing early mobilization and resource allocation, including the provision of seeds, fertilizers, and agricultural machinery [65][67]. - There is a focus on improving agricultural infrastructure, such as irrigation systems and farmland quality, to create favorable conditions for winter planting [70][72]. - The district is also promoting deep processing of agricultural products to increase value and market competitiveness [73].

Core Insights - The 2025 (3rd) Huizhou Trade Fair and Foreign Trade Quality Products Procurement Conference commenced on November 14, focusing on promoting the integration of domestic and foreign trade and supporting the dual circulation of quality foreign trade products, attracting around 300 participating enterprises [1][3] Group 1: Event Overview - The event features a 20,000 square meter exhibition area showcasing over 3,000 quality products from Huizhou, including specialty foods, agricultural products, beverages, cultural and creative products, fashion footwear, and home appliances, highlighting the diverse development of Huizhou's industries [1] - The fair has been recognized as a key exhibition by the Guangdong Provincial Department of Commerce for three consecutive years, serving over 1,000 enterprises and facilitating transactions exceeding 100 million yuan [3] Group 2: Participation and Support - The event is supported by over 20 trade associations, including the Huizhou Agricultural Products Circulation Industry Association and the Huizhou Footwear Industry Association, showcasing a variety of high-quality products from different sectors [3][4] - Notable products include geographical indication products and well-known local brands, emphasizing Huizhou's reputation as a hub for quality manufacturing [4] Group 3: Regional Collaboration - The event features a special exhibition area for the Qiannan work team from Guizhou Province, promoting local products such as Yi Ren rice and Pu'an red tea, enhancing the "Qianguo Out of the Mountain" initiative [6] - Other regions like Tibet and Daqing also participated, showcasing unique agricultural products, thereby enriching the exhibition's offerings and fostering trade connections [6] Group 4: Activities and Engagement - A series of activities are planned during the fair, including the "Brand Huizhou - West Lake Forum" and targeted matching events for the footwear industry, aimed at enhancing brand development and facilitating business cooperation [6] - Interactive experiences such as drone football and cultural performances are designed to engage attendees, creating a vibrant atmosphere that combines trade discussions with cultural and recreational activities [6][7] Group 5: Future Goals - The organizing committee aims to continuously optimize services to ensure exhibitors gain benefits, buyers find surprises, and citizens enjoy the event, contributing to Huizhou's development as a more influential regional consumption center [7]

Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Huizhou, aimed at empowering the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project, focusing on enhancing agricultural product market systems and promoting rural revitalization [2][10][47]. Group 1: Project Overview - The "Media+" initiative is designed to deepen the agricultural product market system construction, enhance agricultural efficiency, invigorate rural areas, and increase farmers' income [9][10]. - The initiative includes eight key tasks: "Media+Market," "Media+Industry," "Media+Brand," "Media+Culture," "Media+Technology," "Media+Life," "Media+Library," and "Media+Strategic Heights" [14][15]. Group 2: Implementation Strategies - In the "Media+Market" aspect, Huizhou will leverage support from organizations like the Guangdong Provincial State-owned Assets Supervision and Administration Commission and Guangdong Radio and Television Station to promote Huizhou agricultural products through various campaigns [16][18]. - The "Media+Brand" strategy emphasizes creating a traceable map for Huizhou agricultural products, enhancing consumer trust through new media technologies [19][20]. - The initiative will also explore the integration of "Media+Culture" and "Media+Technology" to upgrade agricultural product packaging and marketing through innovative formats like micro-dramas and AI technology [24][25]. Group 3: Support Mechanisms - To ensure effective implementation, Huizhou has proposed five support mechanisms: strengthening organizational leadership, talent cultivation, resource assurance, platform empowerment, and project execution [28][29]. - A cross-departmental task force will be established to create detailed plans and ensure project-based, institutionalized, and branded operations [30][31]. - The initiative aims to create a sustainable foundation for agricultural brand building, rural industry integration, and increasing farmers' income [36][55]. Group 4: Key Projects - The first batch of key projects includes the launch and marketing of "Xi Li Lychee Vinegar," promotion of "2025 Huizhou Chia Oyster Brand," and various cultural festivals aimed at enhancing agricultural visibility [41][42][44]. - These projects are intended to ensure continuous activity throughout the year, contributing to the overall success of the initiative [43][44]. Group 5: Regional Context - Huizhou's initiative is a response to the broader "Media+" empowerment project in Guangdong, which has seen success in branding agricultural products like Xu Wen Pineapple and Doumen Sea Bass [47][49]. - The region's rich natural resources and cultural heritage provide a solid foundation for establishing nationally influential agricultural brands [50][52].