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溯源直播引爆千万流量!三师农产品“云端”出圈
Nan Fang Nong Cun Bao· 2025-11-03 11:35
Core Insights - The article highlights the success of a series of live-streaming events promoting agricultural products from the Third Division of the Xinjiang Production and Construction Corps, showcasing the effectiveness of e-commerce in boosting local agriculture and enhancing brand recognition [10][11]. Group 1: Live Streaming Events - The live-streaming initiative, part of the "Yuan Products Southbound, Canton Products Northbound" campaign, has featured over 50 sessions, achieving a total exposure of more than 10.32 million and generating sales of 3.2 million yuan [9][10]. - The live broadcasts have effectively showcased the region's agricultural products, emphasizing the quality of cotton grown in the area, which benefits from over 12 hours of sunlight daily [3][4][6]. Group 2: Short Video Content - In addition to live streaming, 50 short videos were created during the campaign, achieving a total exposure of 25 million, highlighting the collaboration between Guangdong and the Third Division [14][17]. - These videos feature interactions between hosts and farmers, as well as stories of cooperation and development, contributing to the popularity of local products such as jujubes, oilseed, lamb, dairy, and cotton products [15][16]. Group 3: Talent Development - The campaign has also focused on talent cultivation, with over 300 e-commerce professionals trained through systematic programs, enhancing the local workforce's capabilities in digital marketing [25][26]. - Training sessions included practical demonstrations on video editing and live-streaming techniques, empowering local farmers to market their products effectively [19][20][24]. Group 4: Future Prospects - The ongoing initiative, organized by the Xinjiang Production and Construction Corps and the Guangdong Provincial Support Command, aims to continue until November 10, promoting the region's agricultural products and establishing a digital bridge for resource sharing [29][31].
棉花2509合约:期价下跌,国内外市场供需有别
Sou Hu Cai Jing· 2025-07-27 13:43
Group 1 - The core viewpoint of the article indicates a decline in cotton futures prices, with the domestic and international market showing mixed signals and a lack of clear direction [1] - As of Friday's close, cotton futures for the 2509 contract were reported at 14,170 yuan/ton, down 100 yuan/ton, a decrease of 0.70% [1] - The weighted average price of cotton in the domestic market was 15,549 yuan/ton, reflecting an increase of 41 yuan/ton [1] Group 2 - Internationally, the USDA reported a significant drop in weekly cancellations of U.S. cotton contracts for the 2024/25 season, totaling 0.74 million tons, which is a substantial decrease compared to previous weeks [1] - The export volume of cotton products from China for June 2025 was 628,400 tons, a year-on-year increase of 2.46%, but a month-on-month decrease of 4.28% [1] - The market analysis suggests that the global cotton supply for the 2025/26 season is expected to be loose due to increased production in Brazil and China, despite a tight domestic inventory situation [1]