椰青美式

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京东还想卖咖啡
3 6 Ke· 2025-09-26 09:53
京东正在加快探索线下「自营」的边界。 在餐饮制作平台「七鲜小厨」开业两个月后,京东又跨界到咖啡赛道,开始下场卖咖啡。 该模式的内核是「借力打力」,尽量以轻资产化模式完成快速扩张的目标。 比如在七鲜小厨业务中,餐饮商家或者厨师以「菜品合伙人」的方式入局,提供菜品配方并参与研发,以帮助京东解决餐饮生意最关键的一环——口味。而 在门店布局上,通过与锦江酒店等建立合作关系,利用对方已有的加工制作空间,可以更快完成门店铺设。 而在七鲜咖啡的合伙人招募中,商超、酒店、写字楼等拥有「门店」和「人力」的物业方成为首选,场地要求使用面积约在10平方米以内且符合现制饮品营 业需求。京东方面则负责提供咖啡机、咖啡原材料和具体运营,在产品上主打品质低价,在模式上主打外卖和自取。 京东秒送平台数据显示,率先开业的七鲜咖啡北京长保大厦店,线上订单数已超过4000单,补贴后椰青美式6.18元、茉莉花拿铁7.18元,基本能比瑞幸便宜 20%-30%。 这种「店中店」模式不算新鲜。2022年5月,连锁便利店便利蜂曾在门店内推出精品咖啡和新茶饮品牌「不眠海」,主打性价比。不过去年以来,「不眠 海」进入全面收缩阶段。 库迪咖啡去年也曾推出「店中店 ...
海垦“产椰链”向产业高地延伸
Hai Nan Ri Bao· 2025-09-12 02:02
Core Insights - The article discusses the expansion of the coconut industry in Hainan, focusing on the development of new products and the establishment of a comprehensive "coconut production chain" [2][11] - The demand for coconut products has surged due to a growing consumer preference for healthy and natural beverages, leading to innovative product offerings [3][6] Group 1: Product Development - Hainan's coconut products have evolved from traditional items to include fresh and natural options like NFC coconut water, which has gained popularity through live-streaming sales [2][5] - The market has shifted towards a demand for natural and refreshing coconut products, with coconut being recognized as a valuable ingredient in beverages like coffee and tea [3][4] - New product lines, including coconut ice cream, are being developed to cater to various consumption scenarios such as breakfast and sports recovery [7] Group 2: Market Dynamics - The coconut beverage market is experiencing significant growth, with a strong consumer preference for products that are perceived as healthy and refreshing [3][6] - Despite competition, the coconut drink market is viewed as having substantial growth potential, with ongoing demand for innovative products [4][5] - The establishment of the Hainan Coconut Industry Association aims to enhance collaboration among local enterprises and research institutions to strengthen the coconut industry's value chain [9][10] Group 3: Strategic Initiatives - Hainan enterprises are actively pursuing international collaborations to expand their market reach and enhance resource management, particularly in coconut cultivation and processing [9][10] - The focus on technological advancements and product innovation is critical for Hainan's coconut industry to remain competitive on a national and global scale [8][10]