近日，备受业界瞩目的"香格里拉中餐星厨挑战赛"在南京落下帷幕。本次大赛由淮扬菜非物质文化遗产传承人周晓燕大师、中国烹饪协会总厨专业委员会副 主席沈巍、味Fusion创意厨房创始人钱以斌、益海嘉里金龙鱼烹饪研究院院长翟春燕、香格里拉集团餐饮助理副总裁卢志文、香格里拉酒店区域中餐行政总 厨侯新庆等7位行业权威评委坐镇，36位中餐厨师精英各显神通，以创新技法演绎中华美食精髓。作为赛事合作伙伴，欧丽薇兰橄榄油与参赛选手一起，通 过专业厨师对橄榄油在中餐烹饪中的多元化应用，进一步推动橄榄油融入日常中式烹饪场景。 金奖品质背书 欧丽薇兰橄榄油以专业赋能中餐升级 欧丽薇兰橄榄油凭借卓越品质屡获国际金奖认可，2020年至今连续斩获IOC马里奥·索利纳斯金奖，纽约国际橄榄油大赛（NYIOOC）金奖，阿根廷国际橄榄 油大赛（OLIVINUS）金奖，意大利国际橄榄油大赛（EVO IOOC）金奖，伦敦国际橄榄油大赛（LONDON IOOC）金奖，以色列国际橄榄油（TERRA OLIVO）大赛金奖，拿遍9分以上全球金奖的荣耀，也让欧丽薇兰成为橄榄油行业的品质标杆。 特级初雁概模粗 EXTRA VIRGIN nive 未来，欧丽薇兰将继 ...

Core Viewpoint - The company is experiencing stable household consumption in Q1 2025, with strong growth in high-end products, while facing price competition in lower-end products [1][2] Group 1: Product Trends - In Q1 2025, household consumption remains stable, with fast growth in high-end products such as Hu Jihua peanut oil, Waipojiang small-pressed rapeseed oil, OLEA olive oil, corn oil, and sunflower oil [1] - Products primarily competing on price, like soybean oil, are affected by industry price competition [1] Group 2: Health Product Development - The "Fengyitang" health products will have multiple forms, including raw materials in rice, flour, and oil products, and ready-to-eat products like plant sterol soy milk [1] - The domestic market shows significant demand for health products, which generally have higher profit margins than regular grain and oil products, indicating potential for sales growth and profit contribution [1] Group 3: Marketing and Channel Strategy - The company focuses on specific target groups and channels for promoting "Fengyitang" health products, such as hospitals, rehabilitation centers, and elderly care institutions [2] - Collaborations with restaurants allow consumers to experience health products directly, fostering organic word-of-mouth promotion [2] - Positive feedback from trial products in employee cafeterias boosts confidence in the health product line [2]

Group 1: Market Trends and Product Performance - In Q1 2025, household consumption remained stable, with high-end products like Hu Jihua peanut oil and Ouwangxiang cold-pressed rapeseed oil showing rapid growth, while price-competitive products like soybean oil faced industry competition [2][3] - Domestic soybean supply is expected to improve as South American soybeans arrive in May, alleviating tight supply conditions [3] - The company is developing health-oriented products under the "Fengyitang" brand, leveraging traditional Chinese concepts and advanced processing technology [3][4] Group 2: Financial Performance and Taxation - The company's Q1 2025 tax rate is high due to increased total profits and varying tax rates among subsidiaries, with some high-tax subsidiaries profitable and others at a loss [4] - The outlook for the flour business in 2024 is cautious, with expected improvement due to stable and slightly rising wheat prices after a poor performance in 2023 [4] Group 3: Pricing and Supply Outlook - Palm oil prices are expected to stabilize or decrease due to recovering production and increased inventory, despite previous supply tightness [4] - The company anticipates that the gross margin for health products will be higher than that of regular grain and oil products, contributing to future sales growth and profit [3][4] Group 4: Marketing and Distribution Strategies - The marketing strategy for "Fengyitang" health products focuses on specific demographics and channels, including hospitals and rehabilitation centers, to enhance consumer experience and awareness [3] - Employee feedback from product trials in company cafeterias has been positive, indicating strong confidence in the health product line [3]