Core Viewpoint - The article discusses the challenges faced by mid-range dining chains in China, particularly focusing on Yunhaiyao and Xibei, highlighting their struggles in a changing economic environment and consumer expectations [5][6][17]. Group 1: Company Challenges - Yunhaiyao's founder passed away unexpectedly, and the company has recently closed some locations, indicating a decline in business [5]. - Xibei has also faced significant public relations issues, leading to decreased customer traffic despite remaining open [5][9]. - Both companies have been criticized for their handling of food safety and customer service, which has contributed to their current struggles [5][9]. Group 2: Economic Context - The dining industry in Beijing is projected to see a revenue decline of 4.9% in 2024, with significant drops in profitability, as evidenced by a reported 88.8% decrease in profits for large-scale dining establishments [9][10]. - The average profit margin for dining companies has plummeted to 0.37%, with many businesses operating at a loss [9][10]. Group 3: Standardization and Central Kitchen - The push for standardization in Chinese dining has led to the adoption of central kitchens, which aim to reduce costs and maintain consistency across locations [10][11]. - While central kitchens can improve efficiency, they may also compromise the quality and uniqueness of dishes, leading to customer dissatisfaction [10][11]. - The reliance on pre-prepared meals has created a dilemma for dining brands, as consumers increasingly seek fresh, made-to-order options [11][12]. Group 4: Consumer Expectations - Consumers are becoming more discerning, expecting higher value for their spending, which has made it difficult for mid-range dining brands to meet these demands [13][14]. - The article notes that the perception of value has shifted, with customers feeling that the same amount of money now buys less in terms of dining experience [13][14]. Group 5: Future Outlook - There are discussions about the potential for these brands to expand internationally, but past experiences, such as Yunhaiyao's issues in Singapore, suggest that the challenges may outweigh the benefits [16][17]. - The article concludes that many mid-range dining brands are caught in a negative cycle of declining customer satisfaction and revenue, making it difficult to sustain growth [15][18].

Core Viewpoint - The article discusses the ongoing challenges and transformations in the prepared food industry, particularly focusing on the case of Xibei, highlighting the tension between consumer expectations and operational realities in the restaurant sector [4][6][14]. Group 1: Prepared Food Industry Dynamics - The prepared food and central kitchen models are seen as inevitable products of the expansion of chain restaurants [6]. - Despite facing backlash, the sales of prepared foods continue to rise, indicating a complex consumer relationship with these products [5][6]. - The central kitchen model simplifies supply chain management by unifying raw material procurement and pre-processing, allowing restaurants to focus on final cooking [13][14]. Group 2: Xibei's Business Model and Challenges - Xibei's journey reflects a search for the optimal single-store model suitable for expansion, influenced by the success of Haidilao [10][13]. - The company has undergone multiple rebranding efforts to find a focused identity, ultimately adopting a central kitchen approach to enhance efficiency [10][14]. - Xibei's pricing strategy has faced criticism, particularly regarding the perceived value of its prepared dishes compared to fresh ones, leading to consumer backlash [24][28]. Group 3: Market Trends and Consumer Behavior - The article notes a significant increase in investment activity in the restaurant sector post-2015, driven by the central kitchen model's promise of standardization and rapid expansion [14][18]. - Xibei's pricing strategies, including the introduction of children's meals, have aimed to enhance profitability but have also led to public scrutiny over perceived value [20][22]. - The challenges faced by Xibei reflect broader structural issues in the chain restaurant industry, particularly concerning single-store efficiency and consumer expectations [28][34].

Core Viewpoint - The recent incidents involving Yunhaiyao and Xibei highlight the challenges faced by mid-range dining chains in China, indicating that these brands are at a critical crossroads in their business trajectories [2][30]. Group 1: Company Challenges - Both Yunhaiyao and Xibei have faced significant public relations crises, with Xibei's founder struggling to respond effectively to criticism and Yunhaiyao involved in a serious food safety incident in Singapore [2][3]. - The dining industry has seen a decline in customer traffic, with Xibei experiencing reduced footfall despite remaining open [2][9]. - The profitability of the restaurant sector has sharply declined, with Beijing's large-scale dining industry reporting a profit drop of 88.8% in the first half of 2024, leading to a profit margin of only 0.37% [11][12]. Group 2: Economic Context - The dining sector, particularly mid-range brands, thrived during economic upturns but is now facing a downturn, with consumers tightening their spending [8][30]. - The average consumer now perceives 100 yuan as more valuable than before, leading to higher expectations for value and experience from dining establishments [20][30]. Group 3: Standardization and Central Kitchen - Standardization in Chinese cuisine is challenging, and while central kitchens were initially seen as burdensome, they have become necessary for cost reduction and efficiency as brands scale [4][13]. - Both Yunhaiyao and Xibei have invested in central kitchens to maintain consistency and reduce operational costs, but this has led to a compromise in food quality and customer satisfaction [15][16]. Group 4: Market Position and Future Prospects - The number of operational stores for Yunhaiyao has stagnated, remaining at around 150 over several years, indicating a lack of growth [22][24]. - There are discussions about international expansion as a potential solution for these brands, but past experiences, such as Yunhaiyao's challenges in Singapore, suggest that the risks may outweigh the benefits [25][26][27].

Core Viewpoint - The recent survey indicates a significant consumer resistance to pre-prepared meals, with over 50% of respondents rejecting them, highlighting a gap between consumer perceptions and industry practices regarding central kitchens and pre-prepared food safety [1][11]. Consumer Acceptance - Approximately 50.98% of respondents do not accept pre-prepared meals, while about 37.5% are in favor, and 11.52% are indifferent [1]. - 66.41% of respondents believe that pre-prepared meals should not be served in restaurants, with only 15.23% supporting their inclusion [3]. - When asked about restaurants that indicate the use of pre-prepared meals, 47.66% would not choose such establishments, while 21.68% would consider it [6]. Transparency and Pricing - A strong majority, 96.68%, of respondents believe that pre-prepared meals should be clearly labeled [5]. - Regarding reasonable pricing, 91.6% of respondents think that the average price for pre-prepared meals should be below 100 yuan, with 92.26% considering the prices at Xibei to be too high [7][11]. Industry Insights - Experts suggest that consumer skepticism towards pre-prepared meals stems from a preference for freshly cooked food in restaurants, as opposed to items available in supermarkets [11]. - The president of the Shenzhen Culinary Association emphasizes that central kitchens can effectively ensure food safety, especially for larger chain restaurants [12]. - Industry analysts call for national standards for pre-prepared meals and licensing for central kitchens to alleviate consumer fears and promote a balanced approach between taste and industrialization [12].

Core Viewpoint - The acceptance of pre-prepared dishes (pre-cooked meals) among consumers is low, with a significant portion of the population expressing concerns about their safety and quality, indicating a need for transparency and regulation in the industry [2][4][14]. Consumer Acceptance - Approximately 50.98% of respondents do not accept pre-prepared dishes, while only about 37.5% are in favor of them [2]. - Over 66% of respondents believe that pre-prepared dishes should not be served in restaurants [4]. - When asked about the labeling of pre-prepared dishes, 96.68% of respondents agree that they should be clearly marked [6]. Restaurant Choices - In restaurants that serve pre-prepared dishes, 47.66% of respondents would not choose to dine there, while 30.66% are uncertain, and only 21.68% would consider it [8]. - More than 80% of respondents support the idea that pre-prepared dishes should be transparent to consumers [10]. Pricing Perception - A significant 91.6% of respondents believe that the average price for pre-prepared dishes should be below 100 yuan, with 92.26% considering the prices at Xibei to be too high [11]. Industry Insights - Experts suggest that pre-prepared dishes can be safe and convenient if produced according to standards, addressing the needs of busy consumers [14]. - The establishment of central kitchens is seen as a necessary step for scaling and ensuring food safety in the restaurant industry [14]. - There is a call for national standards and licensing for the pre-prepared dish industry to alleviate consumer fears and ensure quality [14].

Core Viewpoint - The article discusses the growing debate around the safety and acceptance of pre-prepared meals (pre-cooked dishes) in restaurants, highlighting consumer skepticism and the potential for a centralized kitchen model in the food industry [1]. Group 1: Consumer Sentiment - Approximately 50.98% of respondents do not accept pre-prepared meals, while about 37.5% are accepting, and 11.52% are indifferent [1]. - Over 66.41% of respondents believe that pre-prepared meals should not be served in restaurants, with only 15.23% in favor of their inclusion [5]. - A significant 96.68% of respondents think that pre-prepared meals should be clearly labeled in restaurants [7]. Group 2: Pricing and Expectations - 91.6% of respondents consider a reasonable price for pre-prepared meals to be below 100 yuan, and 92.26% believe that the pricing at Xibei is too high [11]. - Nearly 50% of respondents indicated they would not choose restaurants that serve pre-prepared meals, reflecting a strong preference for freshly made dishes [13]. Group 3: Industry Expert Opinions - Experts suggest that transparency regarding pre-prepared meals is crucial, with over 80% of respondents supporting the idea that consumers should be informed about the use of such meals [15]. - The president of the Shenzhen Culinary Association stated that centralized kitchens can effectively ensure food safety, especially for chain restaurants [16]. - Industry analysts emphasize the need for national standards for pre-prepared meals and licensing for central kitchens to alleviate consumer fears and ensure quality [16].

Core Viewpoint - The survey indicates a significant resistance among consumers towards pre-prepared meals, with around 50% rejecting them and over 60% opposing their introduction in restaurants [1][3][11]. Consumer Acceptance - Approximately 50.98% of respondents do not accept pre-prepared meals, while about 37.5% accept them, and 11.52% are indifferent [1]. - 66.41% of respondents believe pre-prepared meals should not enter restaurants, with only 15.23% supporting their inclusion [3]. Transparency and Labeling - A strong majority, 96.68%, of respondents believe that pre-prepared meals should be clearly labeled [5]. - When asked if they would choose a restaurant that labels pre-prepared meals, 47.66% said they would not, while 21.68% would consider it [6]. Pricing Perception - A significant 91.6% of respondents think that the average price for pre-prepared meals should be below 100 yuan, and 92.26% consider the prices at Xibei to be too high [7][11]. Industry Insights - Experts suggest that consumer perceptions of pre-prepared meals differ from those of food professionals, and the central kitchen model is becoming increasingly necessary in the restaurant industry [1][12]. - The need for national standards for pre-prepared meals is emphasized, along with the importance of licensing for central kitchens to ensure safety and quality [12].

Core Viewpoint - The article discusses the decline of traditional cooking and chefs in the restaurant industry, highlighting the rise of pre-prepared meals and central kitchens, which are reshaping the culinary landscape and diminishing the role of chefs [5][25][60]. Group 1: Historical Context of Chefs - In 1984, chefs were highly regarded, ranking third among the most popular professions in China, reflecting a time when culinary skills were in demand due to limited food options [12][13]. - The establishment of culinary schools, such as New Oriental Cooking School in 1988, contributed to the growth of the chef profession, with many entering the industry during this period [15][18]. - By the late 1990s, chefs commanded high salaries, with top chefs earning around 30,000 yuan per month, indicating a lucrative career path [23]. Group 2: Shift in the Restaurant Industry - The introduction of fast-food chains like McDonald's and KFC in China marked the beginning of standardization in the culinary field, leading to a decline in traditional cooking methods [27][28]. - The central kitchen model, which gained popularity in 2010, allowed restaurants to streamline operations and reduce reliance on skilled chefs, further diminishing the chef's role [30][31]. - The rise of pre-prepared meals has made it easier for restaurants to operate without skilled chefs, with 70% of popular takeout orders now consisting of pre-prepared dishes [51]. Group 3: Current Challenges for Chefs - The average salary for chefs in 2024 is projected to be 6,389 yuan, which, despite being an increase, reflects the ongoing challenges in the profession [38]. - The demanding nature of the job, combined with low returns and long training periods, has deterred young people from pursuing a career as chefs [40][43]. - The shift towards industrialized food production has led to a decrease in the number of chefs who can prepare traditional dishes, as the culinary process becomes more mechanized [35][44]. Group 4: Future of the Culinary Landscape - The article suggests that in the future, only 10% of diners will seek out meals prepared by skilled chefs, while 90% will opt for quick, machine-made meals, indicating a significant shift in consumer preferences [63]. - The standardization of flavors and the reliance on pre-prepared meals raise concerns about food safety and nutritional value, as the industry lacks established standards [53][59]. - The nostalgia for traditional cooking methods and the "smoky flavor" associated with skilled chefs is contrasted with the current trend towards convenience and efficiency in dining [60][64].

Core Viewpoint - The recent dispute between internet celebrity Luo Yonghao and Xibei has brought the topic of "pre-prepared dishes" into the spotlight, highlighting the negative perceptions associated with them in Chinese dining culture [1][2]. Group 1: Cultural Context of Freshness - Chinese food culture is deeply intertwined with the concept of freshness, where the time from farm to table is crucial for quality [3][5]. - Freshness is not only about time but also about taste, with specific regional preferences dictating what is considered fresh, such as live fish being killed on-site [3][4]. - The preference for fresh ingredients is evident in consumer behavior, as seen in the popularity of live poultry markets prior to health crises like SARS [3][4]. Group 2: Pre-prepared Dishes and Consumer Perception - Pre-prepared dishes are viewed as the antithesis of freshness, with consumers associating them with lower quality and safety concerns [6][7]. - The cultural resistance to pre-prepared dishes mirrors historical aversions to canned foods, with data showing significantly lower consumption rates in China compared to Western countries [6]. - The introduction of long shelf-life products raises consumer anxiety about freshness and quality, leading to skepticism about the nutritional value of such items [7][19]. Group 3: Central Kitchen Model in the Restaurant Industry - The central kitchen model has become prevalent among chain restaurants, with 68.3% of such establishments utilizing this system to streamline operations and reduce costs [10][14]. - Central kitchens allow for standardized food preparation, which can diminish the traditional role of chefs and the uniqueness of regional cuisines [11][12]. - The efficiency of central kitchens supports rapid expansion and profitability for restaurant chains, as seen in the case of Haidilao's subsidiary, which supplies ingredients to over 2,000 outlets [13]. Group 4: Market Trends and Future Outlook - The pre-prepared dish market in China is projected to grow significantly, with a market size of 419.6 billion yuan in 2022 and an expected annual growth rate of around 20% over the next few years [14][17]. - Despite the convenience offered by pre-prepared dishes, there remains a strong consumer preference for fresh, locally sourced ingredients, indicating a potential challenge for the industry [17][22]. - The need for transparency in the pre-prepared food supply chain is emphasized, as consumers seek assurance regarding the safety and quality of these products [20][21].

Group 1: Company Overview - The Chongqing enterprise group was established in 2009, officially commenced production in 2011, and began the second phase of construction in 2018, with the second phase starting production in 2020. The area covers approximately 800 acres, including a chicken farm of about 670 acres [1] - The Hangzhou enterprise group is located in Linping District, Hangzhou, covering around 200 acres, involving oil refining, packaging oil production, rice processing, and central kitchen operations [1] - The company has built a total of 83 production bases nationwide [1] Group 2: Health Products and Innovations - The company’s health products are primarily upgrades of existing products, including low GI rice and plant sterol products from the Taizhou factory, and low GI rice varieties from the Langfang central kitchen [2] - Future plans include launching more health-functional products [2] Group 3: Business Growth and Trends - The Chongqing enterprise group's flour business has shown good growth despite a slight decline in overall flour consumption in the industry, attributed to a refined product classification strategy [2] - The central kitchen food park in Chongqing is performing well, with ongoing negotiations for new clients and partnerships with local advantageous companies to enhance competitiveness [2] Group 4: Central Kitchen Operations - The central kitchen's design is standardized, with a height of approximately 8 meters, allowing flexibility to meet diverse production needs of food enterprises [2] - Clients in the central kitchen are responsible for procuring their own equipment, while the company provides raw materials, logistics, and supply chain services [2] Group 5: Egg Production and Sales - The egg production business is advantageous due to low market concentration, utilizing existing feed resources and sales channels, with a focus on high food safety standards [2] - The Chongqing chicken farm has a current stock of 750,000 hens, with sales channels including traditional supermarkets and local chains [2]