比亚迪纯电动客车

Search documents
用刀片电池连接世界 比亚迪商用车深化欧洲本地化战略
Zhong Guo Qi Che Bao Wang· 2025-10-16 07:20
更重要的一点,在比亚迪e-BUS平台3.0阶段,模块化成为重中之重。如今,比亚迪"全家桶"式的产品阵 容正是基于这一点而来。它以刀片电池平台为核心,实现低地板与高地板车型并举。通过一个平台,实 现针对不同细分市场、不同应用场景的多种车型覆盖,让每条线路匹配最合适的纯电动车型成为可能。 植根欧洲 以本地化创新赋能 当地时间10月4~9日,比亚迪在比利时布鲁塞尔世界客车博览会上全球首秀3款基于e-BUS平台3.0 打造的新车型:高地板纯电动客车B12. bHF、低入口纯电动巴士B12. bLE、18米纯电动铰接客车 B18.b。连同此前亮相的B12. b、B13.b等车型,比亚迪正以覆盖多场景的"全家桶"式产品矩阵,展现出 对欧洲客车市场需求的精准把握与系统化布局。 "全家桶"阵容 精准匹配市场需求 欧洲不仅是客车发源地,更是全球客车技术发展的风向标。在欧洲客车市场,不同地域、不同城市、乃 至不同运营商对车辆的需求多种多样。要想在欧洲客车市场占有一席之地,就必须拥有精准的市场洞察 力和全面的产品布局。 2008年,比亚迪启动纯电动客车研发。2013年,比亚迪纯电动客车成功销往荷兰,打开欧洲市场,并在 当年完成了在 ...
中国品牌出海“融进去”:塑造一种“改变”的力量
Mei Ri Jing Ji Xin Wen· 2025-05-18 15:05
Group 1: Company Overview - Transsion Holdings is a leading player in the African smartphone market, holding a 51% market share, with Chinese brands surpassing 80% overall in the region [2][3] - The company adopts a "Glocal" strategy, focusing on global thinking and local innovation to cater to specific consumer needs in Africa [2][3] - Transsion has developed tailored technologies for the African market, including camera features for darker skin tones and solutions for local infrastructure challenges [2][3] Group 2: Market Performance - In 2024, Transsion's global smartphone market share is projected to be 14%, ranking third, with an 8.7% share in the smart device segment, ranking fourth [3] - The company has also achieved the top position in smartphone shipments in countries like Pakistan, Bangladesh, the Philippines, and Indonesia, replicating its African success [3] Group 3: Brand Strategy - Brand building is essential for establishing a unique identity and long-term competitive advantage, as emphasized by Transsion's leadership [4][6] - The company recognizes that effective brand creation involves local innovation and cultural integration, which enhances consumer trust [4][6] - As competition intensifies, brand recognition becomes increasingly important in consumer decision-making [3][4] Group 4: Cultural Integration - Successful international branding requires expressing universally accepted values while maintaining cultural uniqueness to attract local consumers [6] - Transsion's approach to brand building includes deep market integration and corporate social responsibility initiatives, fostering emotional connections with local communities [9]