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两部门印发行动方案 聚焦五大客群需求 升级航空出行服务
Zhong Guo Zheng Quan Bao· 2025-12-03 20:33
Core Viewpoint - The "Action Plan for the Integration Development of Culture, Tourism, and Civil Aviation" aims to significantly enhance tourism travel service levels by 2027, expanding both domestic and international travel routes and creating a more diverse range of integrated products and scenarios, fostering a virtuous cycle of demand-driven supply and supply-driven demand [1] Group 1: Enhancing Travel Services - The Action Plan focuses on improving travel service levels for specific groups such as senior travelers, educational tourism, family tourism, ice and snow tourism, and inbound tourism, proposing targeted service measures to enhance convenience and comfort [2] - It encourages airlines and airports to upgrade services for elderly passengers, including companionship services, rest areas, special meal options, and designated seating [2] - The plan promotes family-friendly services, such as seat selection for families, children's meal reservations, and the establishment of children's play areas in terminals [2] Group 2: Facilitating Inbound Tourism - The Action Plan emphasizes the need to continuously implement policies that enhance the convenience of inbound tourism for foreigners, including promoting immediate tax refund services and improving guidance for international travelers [3] - It encourages major airlines and hub airports to enhance services for passengers on international flights to China and to provide portable translation devices for rent [3] - The plan aims to expand the coverage of international connecting flights [3] Group 3: Optimizing Travel Routes and Services - The Action Plan addresses the mismatch between current domestic flight routes and tourism demand, proposing measures to enhance domestic travel accessibility, increase inbound tourism routes, and improve airport tourism service facilities [4] - It encourages the development of new integrated products and services, focusing on "Civil Aviation + Culture and Tourism" offerings, and promoting low-altitude tourism [4] - The plan supports collaboration between airlines and various tourism-related entities, including cultural sites, hotels, and travel agencies, to create bundled ticket options and family discounts [4] Group 4: Supporting Low-Altitude Tourism - The Action Plan supports qualified enterprises in providing low-altitude tourism projects, encouraging the development of unique low-altitude tourism routes based on regional and seasonal characteristics [5] - It aims to expand cultural and tourism consumption scenarios by allowing cultural products and local goods to be included in airport and in-flight shopping [5]
两部门联合发文 推进航文旅融合发展
Yang Shi Xin Wen· 2025-12-03 02:03
Core Points - The Ministry of Culture and Tourism and the Civil Aviation Administration of China jointly issued the "Action Plan for the Integration and Development of Culture, Tourism, and Civil Aviation" aiming for significant improvements in tourism service levels by 2027 [1][2] - The plan emphasizes enhancing service levels for specific travel groups, including senior travelers, educational tourism, family tourism, ice and snow tourism, and inbound tourism [1] - The action plan addresses current issues in domestic flight routes and international capacity, proposing measures to optimize tourism routes and service facilities [1] Group 1 - The action plan aims for a deeper, broader, and higher-quality integration of culture, tourism, and civil aviation by 2027, creating a virtuous cycle of demand-driven supply and supply-driven demand [1] - Specific measures include improving accessibility for domestic tourism, increasing inbound tourism routes, and enhancing airport tourism service facilities [1] - The plan encourages the development of new products, business models, and consumption scenarios in the "civil aviation + culture and tourism" sector [2] Group 2 - The focus is on fostering innovative practices and products that enrich the integration of civil aviation and cultural tourism [2] - Key areas of development include enhancing existing services, expanding product offerings, and creating new consumption scenarios [2] - The action plan aims to guide cultural tourism enterprises and civil aviation units in optimizing current products and expanding development space [2]