央视网消息：近年来，银发群体已成为旅游市场的重要客源，尤其是在旅游淡季，老年游客更是错峰出游的主力。与此同时，很多老年游客也 在旅游过程中遇到过景区设施通行不便、网上预约购票操作复杂等问题。很多景区都针对这些问题，进行了一系列"适老化"改造，让老年人的 出游更轻松。 在宁夏银川，2025年7月成功列入《世界遗产名录》的西夏陵，吸引了越来越多的游客前来探访。为进一步提升游览体验，特别是满足老年游 客的需求，西夏陵景区全方位进行"适老化"服务升级。 针对老年人行动不便、易疲劳等特点，景区不仅增设无障碍通道、缓坡和无障碍厕所，还在电梯、厕所等关键区域全面安装一键报警装置。老 年游客遇紧急情况时，只需轻轻一按，指挥中心便能通过智能定位快速调度人员前往救助。 同时，景区在游客服务中心设立老年人绿色通道，减少老年人排队等候时间，并配置了免费轮椅，老年游客只需留下联系方式即可免费使用。 让老年游客旅行更舒心，文旅"适老化"改造建设，全国各地、各部门跨领域联合在行动。在山东汶上，大运河南旺枢纽国家考古遗址公园就联 合当地电力、消防等部门，对遗址区和博物馆进行全方位升级，排查电路、防火等各类安全隐患，通过增设无障碍通道、提供专 ...

导语：提出支持发展低空旅游、民航主题文化产品，并精准施策激发冰雪旅游、银发旅游等多个细分市 场的增长潜力。 【环球网消费综合报道】为进一步激发消费潜能，推动产业升级，文化和旅游部与中国民航局于12月3日 联合印发《文化和旅游与民航业融合发展行动方案》（简称《行动方案》）。《行动方案》通过5方面15 条具体举措，旨在推动文化和旅游与民航业的深度融合与双向赋能，明确提出支持发展低空旅游、民航 主题文化产品，并精准施策激发冰雪旅游、银发旅游等多个细分市场的增长潜力。 | 标 文化和旅游部 中国民航局关于印发《文化和旅游与民航业融合发展行动方案》的通知 | | | --- | --- | | 索 리 号: 357A09-14-2025-0071 | 文 号: 文旅产业发(2025)90号 | | 发布机构: 产业发展司 | 发布日期: 2025-12-03 | | 分 类: 产业发展 : 通知 | 主 题 词: 文化和旅游与民航业 融合发展 行动方案 | 低空旅游作为此次政策的重点支持领域，获得了前所未有的关注。《行动方案》强调要规范有序发展低 空旅游，推动建立"行业+地方"的联合监管机制。在确保安全的前提下，支持具 ...

Core Points - The Ministry of Culture and Tourism and the Civil Aviation Administration of China jointly issued the "Action Plan for the Integration and Development of Culture, Tourism, and Civil Aviation" aiming for significant improvements in tourism service levels by 2027 [1][2] - The plan emphasizes enhancing service levels for specific travel groups, including senior travelers, educational tourism, family tourism, ice and snow tourism, and inbound tourism [1] - The action plan addresses current issues in domestic flight routes and international capacity, proposing measures to optimize tourism routes and service facilities [1] Group 1 - The action plan aims for a deeper, broader, and higher-quality integration of culture, tourism, and civil aviation by 2027, creating a virtuous cycle of demand-driven supply and supply-driven demand [1] - Specific measures include improving accessibility for domestic tourism, increasing inbound tourism routes, and enhancing airport tourism service facilities [1] - The plan encourages the development of new products, business models, and consumption scenarios in the "civil aviation + culture and tourism" sector [2] Group 2 - The focus is on fostering innovative practices and products that enrich the integration of civil aviation and cultural tourism [2] - Key areas of development include enhancing existing services, expanding product offerings, and creating new consumption scenarios [2] - The action plan aims to guide cultural tourism enterprises and civil aviation units in optimizing current products and expanding development space [2]

Core Viewpoint - The "silver tourism" economy is experiencing significant growth, with the elderly becoming a major force in tourism consumption. However, the increasing age and declining physical abilities of older travelers raise concerns about their safety during trips, particularly regarding the responsibility of travel agencies in informing them about potential risks [1]. Group 1 - The elderly demographic has ample free time, making group travel a popular choice for their later years [1]. - There is a heightened risk of injury for older travelers due to declining physical capabilities as they age [1]. - The legal implications for travel agencies regarding their responsibility to adequately inform elderly tourists about activity risks are being examined [1].

Core Insights - The increasing number of "silver backpackers" reflects the rising living standards and changing consumption concepts among the elderly in China, with over 100 million low-age healthy seniors expected to travel by the end of the "14th Five-Year Plan" period [1] - The development of silver tourism is crucial for enhancing the service system for the elderly and promoting high-quality development and common prosperity in the context of China's aging population [1] Market Overview - The silver tourism market in China is projected to exceed 1 trillion yuan, driven by a core group of over 100 million low-age healthy seniors [1] - Local initiatives, such as the health-focused renovations in Shandong's Yimeng Mountain scenic area, have significantly increased the proportion of silver tourists and improved service satisfaction [1] Policy Framework - The State Council's January 2024 document outlines the establishment of a national travel and elderly care industry cooperation platform, aiming to create a systematic resource integration mechanism for silver tourism [2] - A joint action plan by nine departments, including the Ministry of Commerce, emphasizes medical care services on silver tourism trains, addressing safety concerns for elderly travelers [2] Challenges and Gaps - The silver tourism industry is still developing, with many products focusing on traditional sightseeing rather than addressing deeper needs for health and emotional well-being among the elderly [2] - There is a significant gap in the availability of barrier-free facilities and trained personnel who understand elderly psychology and emergency response [2] Standards and Support Systems - There is a need for national service quality standards for silver tourism, including full coverage of barrier-free facilities and the provision of dedicated medical staff at tourist sites [3] - Establishing a provincial database for elderly tourists' needs will help ensure that policies and services align with their preferences and health conditions [3] Cultural Integration - The integration of tourism with cultural experiences, such as the "Dyeing Technique Study + Rural Stay" project in Yunnan, aims to enhance the cultural engagement of elderly tourists while supporting rural revitalization [4] - Initiatives like the "Qin Opera Cultural Experience Line" in Shaanxi focus on preserving traditional culture while catering to the spiritual needs of older travelers [4] Service Enhancements - Improving the elderly experience in tourism involves simplifying booking processes and providing dedicated services, such as "silver service stations" in key tourist areas [5] - Training programs for professionals in silver tourism services are essential to meet the specific needs of elderly travelers, including courses on psychology and basic first aid [5]

Core Viewpoint - The launch of the "One-Quarter Hour Convenient Life Service Month" in Shanghai aims to enhance local service accessibility and quality for residents through the establishment of a service alliance involving major companies [1] Group 1: Service Alliance Formation - The "Shanghai One-Quarter Hour Convenient Life Circle Service Alliance" was officially established, initiated by Bailian Group, with initial members including Pinduoduo, JD Electronics, and Spring Airlines among 10 companies [1] - The alliance focuses on high-frequency service areas such as watch repair, eyewear cleaning, senior tourism, appliance recycling, home services, age-friendly renovations, and property maintenance [1] Group 2: Strategic Cooperation and Development Focus - Changning District has signed a strategic cooperation agreement with Bailian Group and other state-owned enterprises to enhance service offerings [1] - The development will concentrate on fashion consumption upgrades, quality service supply, all-age friendliness, and diversified innovation, aiming to improve both physical and service consumption quality [1] - The initiative seeks to provide residents with a more convenient, warm, and high-quality living experience within the one-quarter hour service circle [1]

Core Insights - The article emphasizes the importance of service consumption as a driver of economic growth and a contributor to public well-being, especially with the upcoming Mid-Autumn and National Day holidays [1][2] - Various government departments have introduced policies to stimulate service consumption and enhance urban convenience, aiming to invigorate the consumption market and meet public expectations [1] Group 1: Policy Initiatives - Recent policies include encouraging the introduction of international sports events, supporting local public sports events, and relaxing market access in high-end medical and leisure sectors [1] - New measures also focus on extending operating hours for popular cultural and scenic venues and launching vocational training for domestic service skills [1] Group 2: Consumer Engagement - To activate consumption, there is a need to improve service quality and meet diverse consumer demands, such as personalized services and basic needs in local areas [1] - The government aims to create an environment where consumers feel confident and willing to spend, which is essential for market vitality [1][2] Group 3: Economic Impact - The article highlights that urban and rural residents are both key players in boosting consumption and beneficiaries of national development [2] - By aligning service supply with public needs and expectations, the government can effectively stimulate the service consumption engine, contributing to high-quality economic growth [2]

Group 1 - The Guangdong Provincial Department of Culture and Tourism announced the launch of the 2025 Guangdong Cultural and Tourism Promotion Conference series, scheduled for September 12-14 in Guangzhou, aiming to promote high-quality development in the cultural and tourism industry through diversified initiatives [1] - The event will feature the Guangdong International Tourism Industry Expo, which includes four themed exhibition halls and focuses on global tourism destinations, cultural tourism integration, and consumer experiences, showcasing the industry's vitality and potential [1] - The conference aims to stimulate consumption and release the potential of cultural and tourism spending, with a special fund of 20 million yuan allocated for consumer vouchers targeting local residents and tourists [1] Group 2 - Two special sessions will be held during the expo, allowing the public to redeem consumer vouchers through various platforms, with discounts available for specific cultural and tourism products, including up to 200 yuan off for purchases over 999 yuan [2] - The event will also enhance the investment and financing matchmaking conference, focusing on six key areas such as rural revitalization and cultural tourism finance, to improve the professionalism and project matching of the event [2] Group 3 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo will also take place, featuring over 400 exhibitors and aiming to transform cultural memories into consumable tourism content, thereby expanding tourism consumption scenarios [3]

Group 1 - The core viewpoint of the news is the release of Hainan's three-year action plan (2025-2027) aimed at accelerating the construction of a modern industrial system with distinctive advantages, focusing on enhancing the tourism industry and optimizing the duty-free policy [1][2] - Hainan plans to develop various types of tourism, including aerospace tourism, high-end health tourism, tropical rainforest tourism, and cultural tourism, while also promoting new consumption formats such as performance tourism and sports tourism [1] - The action plan aims to attract 2.3 million inbound tourists by 2027, with a target of 1.11 million inbound tourists in 2024, reflecting a year-on-year increase of 115.6% [1] Group 2 - The action plan emphasizes the optimization of the duty-free policy and the expansion of the "immediate purchase and pick-up" product list to enhance consumer experience [2] - Hainan aims to attract international educational resources and increase the number of students and teachers in the Lingshui Li'an International Education Innovation Pilot Zone to 18,000 by 2027 [2] - The plan also focuses on medical tourism, targeting 1.5 million medical tourists by 2027, and aims to introduce 40 international innovative drugs and medical devices annually [2]

Core Viewpoint - Hainan Province has released a significant policy document titled "Three-Year Action Plan for Accelerating the Construction of a Modern Industrial System with Characteristics and Advantages in Hainan (2025-2027)", outlining 20 specific measures to enhance its industrial system [1][2]. Summary by Sections Overall Goals - By 2027, the value added of the four leading industries is expected to account for approximately 70% of GDP, with a strong emphasis on high-quality economic development. The construction of an international tourism consumption center will be advanced, and the potential for tourism consumption will be continuously released. The modern service industry's value added is projected to approach 30% of GDP, with R&D expenditure intensity reaching 1.8% and high-tech industries contributing over 17% to GDP [8]. Characteristic Industry Cultivation Actions - The plan emphasizes the development of three future industries: seed industry, deep-sea industry, and aerospace industry, alongside the growth of tropical efficient agriculture [9][10][11]. - The seed industry aims to establish a "Southern Breeding Silicon Valley" and achieve an annual revenue of over 20 billion yuan by 2027 [9]. - The deep-sea industry will focus on enhancing oil and gas reserves and production, with a target revenue of over 6 billion yuan for the deep-sea technology industry cluster by 2027 [10]. - The aerospace industry aims to develop a comprehensive industrial chain, with a revenue target of 10 billion yuan for the Wenchang International Aerospace City by 2027 [11]. Advantage Industry Enhancement Actions - The tourism sector will optimize product supply and develop new consumption formats, aiming for a revenue of over 50 billion yuan for the Sanya Haitang Bay leisure tourism industry cluster by 2027 [13]. - The plan supports the development of the Yangpu Port as a regional international container hub, targeting a revenue of 80 billion yuan for the Yangpu Port shipping industry cluster by 2027 [14]. - Financial reforms will enhance cross-border capital flow, with an asset management target of nearly 600 billion yuan for the Sanya Central Business District by 2027 [14][15]. Key Park High-Quality Development Actions - The plan aims to cultivate industrial clusters in various sectors, including offshore wind power, modern logistics, and artificial intelligence, with a goal of nurturing 30 industrial clusters with over 10 billion yuan in revenue by 2027 [18]. - Innovative financing mechanisms for industrial parks will be explored, including the establishment of provincial investment companies [18]. Guarantee Measures - The plan emphasizes the need for strong organizational leadership and the establishment of a project library for key projects to ensure timely implementation and effectiveness [20][21].