Group 1 - BabyBus announced on October 29 that it will improve its advertising partner review mechanism to ensure only positive content is allowed, preventing similar incidents from happening again [1] - The company plans to establish a research and development team to create a mandatory ad interception feature to block inappropriate ads that cannot be monitored [1] - Multiple popular children's educational apps in China, such as Wisdom Tree, Beilehu, and Erge Duoduo, have been found to display inappropriate ads, including games and borderline content unsuitable for children [1][9][11] Group 2 - A professional in the children's education field indicated that the presence of unsuitable ads in children's apps is a common industry issue, often due to the need for funding to support app development and operation [19] - The reliance on advertising for revenue can lead to the inclusion of content that may negatively impact children's mental and physical health, as the primary users are minors with limited cognitive abilities [19] - The industry is encouraged to reflect and adjust its practices, potentially adopting advertising regulations similar to those in other countries, such as age-based content classification and pre-approval for ads targeting children [19]

Core Insights - The mobile gaming market is experiencing intense competition as summer approaches, with notable performances from established titles and emerging new games [1] Download Rankings - Tencent's "Delta Action" maintains its position at Top 1, while "Honor of Kings" ranks at Top 3, and the new game "Brawling Chef" from Friendship Time secures Top 2 [1][12] - A total of 8 new games entered the Top 30 download rankings in June, with "Brawling Chef" showing particularly impressive performance, achieving over 8 million pre-registrations before its launch [4][6] Game Categories - Action and adventure games dominate the new entries, with 7 games each, followed by 6 role-playing games [8] - "Supernatural Action Team" from Giant Network saw a significant rise, climbing 16 spots in the rankings, highlighting its unique blend of action, adventure, and strategy [8] Revenue Rankings - In the revenue rankings, Tencent's "Honor of Kings" and "Peace Elite" occupy Top 1 and Top 2, respectively, while "Endless Winter" from Dot Interactive ranks at Top 3 [12] - Eight new products entered the revenue rankings, with "Three Kingdoms: Strategy of the World" and "Forever Blue Planet" being the standout titles [14][19] Marketing Strategies - "Brawling Chef" utilized a multi-channel marketing strategy, including collaborations with influencers and traditional IP tie-ins, to enhance its visibility and player engagement [6][23] - "Three Kingdoms: Strategy of the World" implemented a multi-platform release strategy, supporting cross-platform data sharing, which contributed to its strong performance [19] Conclusion - The mobile gaming landscape in June showcased a blend of innovative new titles and the sustained success of established franchises, emphasizing the importance of content innovation and targeted marketing strategies in navigating market challenges [23]

Core Insights - The report from Qimai Data reveals the top mobile games in terms of downloads and revenue for June 2025, highlighting the dominance of Tencent's titles in both categories [1][7]. Download Rankings - Tencent's "Delta Action" continues to hold the top position, while "King of Glory" ranks third. "Brawling Chef," developed by Friendship Time, has made a strong entry at second place [1][5]. - A total of eight new games entered the download rankings, with "Brawling Chef" achieving over 8 million pre-registrations before its launch [5][12]. - The most represented genres in the download rankings are action and adventure games, each with seven entries, followed by role-playing games with six [7][13]. Revenue Rankings - In the revenue rankings, Tencent's "King of Glory" and "Peace Elite" occupy the first and second positions, respectively, while "Endless Winter" from Didi Interactive ranks third [1][9]. - Eight new games entered the revenue rankings, with "Three Kingdoms: Strategize" and "Endless Winter" being notable newcomers [11]. - Tencent has a significant presence in the revenue rankings, with 11 titles listed, while NetEase has five [13].