Core Insights - The launch event for BYD's Tang DM-i Intelligent Driving Version 175KM Long Range took place in Jinan, showcasing the vehicle's design and smart technology [1][19] - The event highlighted BYD's commitment to user experience and product innovation, emphasizing the vehicle's capabilities in various driving scenarios [5][18] Group 1: Product Features and Innovations - The Tang DM-i Intelligent Driving Version is an upgrade in the family of home-use new energy vehicles, reflecting BYD's philosophy of "technology as the foundation, innovation as the king" [5] - The vehicle is designed to meet diverse family travel needs, offering safety, intelligence, and comfort [5][9] - The new model features advanced intelligent configurations, safety guarantees, and efficient range capabilities, enhancing the overall user experience [9][10] Group 2: Market Positioning and Pricing - The starting price for the Tang DM-i Intelligent Driving Version is set at 179,800 yuan, with a promotional price of 169,800 yuan for the 115KM Premium version, indicating BYD's confidence in market competitiveness [10][12] - The event also introduced the new Han DM-i Intelligent Driving Version and Han EV Intelligent Driving Version, both priced at 169,800 yuan, showcasing BYD's commitment to providing value through technological innovation [12][16] Group 3: Event Atmosphere and Reception - The event atmosphere was lively and engaging, with attendees appreciating the vehicle's design aesthetics and practical performance [3][21] - Media representatives provided positive feedback on the Tang DM-i's intelligent features, range capabilities, and safety performance, reinforcing BYD's strong position in the high-end new energy vehicle market [16][19] - The successful execution of the event demonstrated BYD's dedication to brand culture, focusing on technological innovation and user-centric product development [18][23]

Core Viewpoint - BYD is set to implement a new car purchase policy starting July 1, 2025, which will invalidate previous pricing schemes and promotional policies [1][3]. Group 1: New Sales Policy - A sales representative confirmed that the limited-time "one-price" policy will be canceled after June 30, 2025, urging customers to make purchases before the deadline [3]. - The new sales policy is expected to be announced in July, with adjustments made quarterly [1][3]. Group 2: Promotional Activities - From May 23 to June 30, BYD launched a promotional campaign offering limited-time "one-price" or subsidies on 22 models, with discounts up to 53,000 yuan [2][4]. - The starting price for the Ocean Network's 10 models under the "one-price" policy is set at 55,800 yuan, with the largest price drop seen in the Seal 07 DM-i model, reduced by 53,000 yuan to 102,800 yuan [4]. Group 3: Market Performance and Future Goals - BYD's cumulative sales of new energy vehicles from January to May reached approximately 1.7634 million units, marking a year-on-year increase of 38.7% and achieving 32% of its annual sales target [6]. - The company aims for an annual sales target of 5.5 million units in 2025, with an overseas sales goal of 800,000 units [5].

Core Viewpoint - BYD has launched a limited-time promotional campaign offering significant discounts on its smart driving models, reflecting its strategy to boost sales and compete in the automotive market [1][6]. Group 1: Promotional Activities - On May 23, BYD introduced a limited-time "one-price" or subsidy promotion for 22 smart driving models, with discounts up to 53,000 yuan [1]. - The Ocean series features 10 models starting at a one-price of 55,800 yuan, with the largest price drop seen in the Seal 07 DM-i model, reduced by 53,000 yuan to 102,800 yuan [1]. - The Dynasty series has 12 models with a starting price of 63,800 yuan, where the maximum discount is 32,000 yuan, bringing the starting price to 217,800 yuan [1]. - Throughout this year, BYD has frequently implemented similar promotional activities, extending discounts from non-smart driving models to smart driving models [1]. Group 2: Market Strategy and Sales Goals - BYD's high-level smart driving system, "Tianshen Zhi Yan," was launched on February 10, enabling a price drop for non-smart models to around 70,000 yuan [2]. - The company has increased the replacement subsidy for certain smart driving models starting May 1, with comprehensive subsidies for models like Han EV and Han DM-i reaching 35,000 yuan [6]. - BYD aims to sell 5.3 to 5.5 million vehicles in 2025, with smart driving models expected to account for 60% to 80% of total sales [6]. - The chairman of BYD announced a sales target of 5.5 million vehicles for 2025, representing a 30% increase from the previous year's 4.27 million [6]. Group 3: Market Impact - BYD's price reductions are expected to influence the automotive market significantly, as the company holds a leading position in domestic sales [7]. - The number of models experiencing price cuts in the first four months of this year has decreased compared to the previous year, indicating a cooling trend in the price war within the automotive market [7]. - Industry experts predict that competition will intensify in the second half of the year, but it will not revert to low-level "involution," focusing instead on diverse strategies to enhance product competitiveness [7].