"2026年元旦期间，北京稻香村举办了百枚糕点章活动，消费者可前往12家门店收集特色糕点戳。该活 动一经推出，便吸引了不少年轻人参与，并且好评如潮。"北京稻香村副总经理石艳告诉记者。 事实上，北京稻香村的"出圈"并非首次。从北京稻香村零号寻宝馆推出的"寻宝系列"糕点，到北京稻香 村零号店引发排队热潮的"枣花酥抱枕"文创，这家传统中式糕点的年轻化步伐从未停止。 （来源：经济参考报） 在北京工美大厦"予寻京喜"艺术非遗"中国礼物"旗舰店，京味儿盖碗咖啡成为年轻消费者打卡标配；大 白兔奶糖跨界联名游戏《明日方舟》，让经典糖纸成为热抢"周边"；吴裕泰的茶味冰淇淋独树一帜，慕 名前来的消费者至今仍络绎不绝……如今，越来越多承载着岁月记忆的中华老字号，通过跨界"联姻"、 文化赋能实现华丽转身，在消费市场掀起强劲国货热潮。 强势"破圈" 传统符号焕发潮流活力 新春佳节将至，街铺纷纷挂起红火装饰、创新商品琳琅满目，各地商圈都渐渐展现出浓浓"年味儿"。记 者采访发现，在消费者的年货清单里，各类老字号产品成为"当红"选择。 "没想到老字号也能这么潮，不仅糕点越来越创新，活动也特别丰富。"95后消费者王女士告诉记者，自 己一直是北 ...

Core Insights - The report indicates that over 150 million people in China suffer from liver-related issues such as fatty liver and hepatitis, with 80% of early liver damage showing no obvious symptoms [1][2][5] - The rising awareness of health management has led to a diversified demand for health products, particularly liver health products, which are gaining traction among younger consumers [1][2][4] - The liver health market in China is projected to exceed 80 billion yuan this year, positioning it as a star segment within the broader health market [5] Market Trends - The liver health product market has been experiencing rapid growth since 2012, driven by core demands such as metabolism promotion, dietary regulation, and improvement of physical and mental states [4][6] - The demographic of liver health product consumers is shifting, with 35% of consumers in 2023 aged between 26 and 35, making this age group the largest and fastest-growing segment [4][6] Product Offerings - Various forms of liver health products are emerging, including liver tea, liver protection tablets, liver capsules, and health-enhanced gummies, catering to different age groups and health conditions [6] - Natural ingredient-rich liver health products are particularly favored by consumers [4] Sales Channels - Traditional direct sales are declining, with pharmacies, shopping malls, and online platforms becoming the primary purchasing channels, especially e-commerce, which is expected to continue growing due to the younger generation's health consciousness [6][7] - Local brands are achieving significant sales, with some health products surpassing 500 million yuan in annual sales [7]