Core Insights - The event highlighted the trend of "scientific, precise, professional, and diversified" development in imported healthcare consumption, focusing on oral anti-aging, liver health, and women's health [1][13] Group 1: Trends in Healthcare - Oral anti-aging emerged as a significant focus, with the launch of the "Methylsulfonylmethane + X" anti-aging summit, indicating a shift towards scientific and professional approaches in the industry [2] - The "Tmall International Fourth Meal Liver Fat Reduction Scientific Nutrition White Paper" was initiated to address the needs of nearly 300 million individuals with fatty liver disease in China, emphasizing the scientific mechanisms of key ingredients like fucoxanthin [4] Group 2: Global Brand Participation - The event showcased global brands such as Norway's Aker BioMarine and Japan's Kaneka, highlighting advancements in clinical results and fermentation technology, reflecting a trend from ingredient-focused to technology-driven innovations [6] - Brands like Centrum and Swisse are innovating by offering more refined nutritional solutions that cater to specific age groups and life stages, indicating a shift towards comprehensive lifecycle nutrition management [8] Group 3: Platform Empowerment - Tmall International is enhancing its ecosystem by integrating research, brand collaboration, and consumer engagement, facilitating a seamless path from scientific research to market entry for overseas health brands [11] - The platform's robust cross-border supply chain and AI operational tools enable new health products to enter the Chinese market efficiently, aligning with the "Healthy China 2030" strategy [13]

Core Points - The COLOR RUN, known as "the happiest 5K on Earth," recently took place in Beijing with nearly 20,000 participants, promoting health awareness and community engagement [1] - The event was organized in collaboration with the Peking University-Stanford Asian Liver Center, aiming to raise public awareness about liver health and combat stigma associated with hepatitis B [1][3] - The event featured interactive activities, including a "Jade Ribbon" wall for participants to leave colorful handprints and learn about hepatitis B through fun quizzes [1] Health Statistics - According to the World Health Organization (WHO), one person dies from hepatitis-related diseases every 30 seconds, with 80% of infected individuals unaware of their condition [2] - In China, approximately 80 million people are carriers of the hepatitis B virus, equating to 1 in every 14 individuals [2] - China accounts for 31.5% of the global hepatitis B patient population, with about 17 million diagnosed individuals needing antiviral treatment, yet only 3 million currently receiving it [2] Community Engagement - The event attracted various influential organizations and student groups, including the Peking University Love Charity Society, to support the cause and challenge hepatitis B discrimination [1][2] - The center's leader emphasized the importance of promoting liver health through enjoyable activities, aiming to bridge the gap caused by stigma surrounding hepatitis B [3]

Core Insights - The report indicates that over 150 million people in China suffer from liver-related issues such as fatty liver and hepatitis, with 80% of early liver damage showing no obvious symptoms [1][2][5] - The rising awareness of health management has led to a diversified demand for health products, particularly liver health products, which are gaining traction among younger consumers [1][2][4] - The liver health market in China is projected to exceed 80 billion yuan this year, positioning it as a star segment within the broader health market [5] Market Trends - The liver health product market has been experiencing rapid growth since 2012, driven by core demands such as metabolism promotion, dietary regulation, and improvement of physical and mental states [4][6] - The demographic of liver health product consumers is shifting, with 35% of consumers in 2023 aged between 26 and 35, making this age group the largest and fastest-growing segment [4][6] Product Offerings - Various forms of liver health products are emerging, including liver tea, liver protection tablets, liver capsules, and health-enhanced gummies, catering to different age groups and health conditions [6] - Natural ingredient-rich liver health products are particularly favored by consumers [4] Sales Channels - Traditional direct sales are declining, with pharmacies, shopping malls, and online platforms becoming the primary purchasing channels, especially e-commerce, which is expected to continue growing due to the younger generation's health consciousness [6][7] - Local brands are achieving significant sales, with some health products surpassing 500 million yuan in annual sales [7]