Core Insights - The rise of "immersive cultural tourism" is becoming a significant path for the transformation and upgrading of the cultural tourism industry, shifting from traditional sightseeing to experiential engagement [1][2] - Tourists are increasingly seeking to participate in creative activities during their travels, leading to a stronger cultural experience and emotional connection [1][2] - The growth of immersive experiences, such as DIY projects, is driving the development of related industries, including accommodation, dining, logistics, and cultural products [1] Industry Trends - Immersive experiences are rapidly increasing in popular tourist destinations, with projects like pottery making in Jingdezhen and silk weaving in Suzhou attracting many young people and families [1][2] - The shift from being mere spectators to co-creators in tourism reflects a change in the supply logic of the cultural tourism industry, emphasizing participation and creativity [1][2] - The development of immersive cultural tourism is breaking the time constraints and consumption bottlenecks of traditional sightseeing, leading to longer stays and a more integrated industry chain around experiences [1] Cultural Heritage and Innovation - This model provides a practical avenue for the transmission and transformation of intangible cultural heritage, allowing tourists to engage with and learn traditional crafts [2] - Various forms of immersive experiences, such as immersive theater and historical scene experiences, are maturing and providing multi-sensory cultural immersion [2] - The tourism product landscape is evolving from single-point services to systematic constructions, expanding from singular consumption to multi-dimensional value extensions [2] Challenges and Solutions - The development of immersive cultural tourism faces challenges such as inadequate infrastructure, inconsistent service standards, and a lack of innovation in content [2][3] - To promote sustainable development, it is crucial to improve supporting services and standards, delve into local cultural resources, and encourage collaborative development across tourism, culture, education, and e-commerce [3] - Immersive cultural tourism is not merely about hands-on activities; it effectively connects traditional culture, local industries, and modern demands, reshaping tourism scenes and expanding cultural transmission boundaries [3]

Group 1 - The "May Day" holiday is experiencing a tourism peak, with Huanghelou being among the top ten attractions for ticket bookings on the first day [1] - Popular departure cities on the Qunar platform include Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Hangzhou, Shenzhen, Xi'an, Nanjing, and Zhengzhou, with ticket bookings for popular attractions increasing by 30% year-on-year [9] - Ctrip's top ten domestic destinations for the first day of the holiday include Beijing, Shanghai, Chongqing, Hangzhou, Wuhan, Chengdu, Nanjing, Guangzhou, Shenzhen, and Xi'an, with hotel bookings in Hubei province up by 10% [10] Group 2 - Emerging immersive cultural tourism projects are gaining popularity, with ticket bookings for such experiences increasing by over 20% [11] - Notable attractions with high ticket booking volumes include Shanghai Disneyland, Beijing Universal Resort, and Xi'an's Terracotta Army Museum, among others [10]