河南两会观察："中式迪士尼"等现象级IP火爆 文旅强省路径明晰 中新网郑州1月27日电 (阚力 王佳宁)"只有河南、万岁山、洛邑古城等现象级文旅项目持续火爆。"今年 河南省政府工作报告明确提出，加大"引客入豫"力度，让中原大地成为令人向往的"诗与远方"。在郑州 持续举行的2026年河南省两会，如何打造文旅强省成为热议话题。 这些都离不开文旅业态的多元化：大河村遗址博物馆周边场景化复原聚落形态，游客可边品咖啡美食边 体验先民生活；亳都·新象通过光影技术与商代都城遗址融为一体，游客漫步街巷、品尝美食，感受商 代先民悠闲生活；殷墟博物馆的"甲骨文面条"让香港游客赞不绝口。 在丰富业态，增强体验方面，河南省政协委员、郸城新视界文化影视有限公司董事长佟桂枝颇有心得。 她通过"文旅+电影"探索，延伸出"电影+餐饮""电影+研学"等多元沉浸式体验消费业态，使郸城电影博 物馆成为热门打卡地。 河南省政府工作报告也提出，要提速文旅产业融合，推进"文旅+百业""百业+文旅"融合发展，打造一批 景区、街区、工业遗产等沉浸式体验新空间。 "文旅+"再造一个"支柱产业" 从《唐宫夜宴》《龙门金刚》到《王婆说媒》、洛阳汉服热，再到如今景 ...

Group 1: Core Insights - The explosive growth of the潮玩 (trendy toys) economy has become a significant phenomenon in the cultural and tourism consumption sector, with notable sales figures such as the first-day revenue of 7 million yuan for the film-related merchandise of "浪浪山小妖怪" and a market capitalization exceeding 100 billion HKD for the "first stock of trendy toys," Pop Mart [1][3] - The cultural and creative products (文博文创) are developing rapidly, but they still have considerable room for improvement compared to the massive communication power exhibited by trendy toy IPs like Labubu [1][3] - There are essential differences between潮玩 and文博文创, particularly in their consumer groups and purchasing motivations, which cannot be simply equated or directly replicated [3][6] Group 2: Consumer Behavior - Consumers of文博文创 primarily seek cultural experiences, with motivations ranging from the enjoyment of "excavating cultural relics" to using creative products for historical enlightenment for children [5][6] - The experience-driven consumption logic of文博文创 is evident, as consumers engage with historical knowledge through the process of purchasing and experiencing blind boxes, even if the items are ultimately left unused [6][9] - Understanding the cultural significance of文博 products requires a certain level of knowledge and aesthetic appreciation, which may not be accessible to all consumers, particularly foreign tourists [6][9] Group 3: Market Strategies -文博文创 can learn from潮玩 in terms of enhancing interactivity, fun, and topicality in product design, such as through cultural restoration experience blind boxes [15][17] - Expanding the sales and display of文博 products in various cultural and tourism venues can create a service network that lowers consumer recognition barriers [15][17] - Implementing systematic IP operations centered around cultural relics can help integrate story creation, product development, and precise communication, fostering a vibrant IP ecosystem [15][17] Group 4: Unique Pathways - The core attributes and operational logic of文博文创 differ significantly from潮玩, making direct replication of the latter's model impractical [17][18] -文博文创 can adopt methods from潮玩, such as community building among cultural enthusiasts and enhancing interaction through creative competitions and exhibitions, while maintaining cultural integrity [17][18] - By leveraging creativity and preserving cultural roots,文博文创 can carve out a unique path that balances social and economic benefits, distinct from潮玩 [17][18]