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南海之滨邂逅无界美学,波司登AREAL闪耀2025企业家博鳌论坛
Xin Hua Wang· 2025-12-05 08:52
当银灰色的金属外壳遇上流动的线条,在博鳌碧海蓝天的映衬下,波司登AREAL快闪店宛如一座悬浮的未来胶囊,瞬间从琳琅满目的展台中脱颖而 出。据介绍,这座以"∞"无限符号为核心灵感的建筑,从外观到内饰都在诠释"无界"的设计美学,让空间本身成为品牌理念的立体表达。 当人们步入店内,沉浸式体验感扑面而来。柔和的光与冷调的金属材质碰撞出奇妙的平衡,质感织物与科技材料融合呼应。最引人注目的是中央那座外 延伸的"8"字形装置,曲线流畅且充满力量感,既是"∞"符号的空间化呈现,又精准对应了AREAL系列"打破界限,持续前行"的核心理念。 快闪店内,不同风格与特点的衣服错落有致,功能与时尚、户外与城市被融合一体,科技感不再是冰冷的符号,先锋美学也并非遥不可及,与会嘉宾和 企业家们纷纷走上前触摸感受,上身体验。 12月2日至5日,由新华社品牌工作办公室、新华网、新华社海南分社主办的2025企业家博鳌论坛系列活动在海南博鳌召开。今年活动以"链接全球,引 领未来:'十五五'新机遇"为主题,包括世界500强、中国500强和行业领军企业家在内的各界嘉宾汇聚一堂,共话新机遇、新路径、新作为。 作为论坛的"老朋友"与中国羽绒服行业的领军者, ...
传红杉和源峰竞购汉堡王中国;沃尔玛中国任命会员业务新总裁;阿迪达斯创下单季业绩新纪录丨品牌周报
36氪未来消费· 2025-11-02 09:07
Group 1: Mergers and Acquisitions - Sequoia Capital and Source Peak are competing to acquire Burger King China, as the foreign restaurant industry in China experiences a wave of mergers and acquisitions [2][3] - RBI Group, the parent company of Burger King, has struggled with the brand's growth in China, leading to a decision to seek new buyers to accelerate growth [3] Group 2: Corporate Leadership Changes - Walmart China appointed Liu Peng as the new president of Sam's Club, following a visit from CEO Dong Mingzhu, indicating a strategic shift in leadership amid procurement controversies [4][5] - Liu Peng brings nearly a decade of experience from Alibaba, which may enhance Walmart's brand management and operational efficiency [4] Group 3: Financial Performance - Adidas reported a record Q3 sales of €6.63 billion, a 12% year-on-year increase, driven by effective inventory management and a new product strategy [6][7] - Procter & Gamble established a new "Brand Growth Department" in China to enhance operational efficiency and adapt to market changes, reflecting a shift towards a more business-oriented talent strategy [8][9] Group 4: Market Trends - Sam's Club is expanding rapidly in China, with plans to open five new stores by the end of the year, while facing increasing competition in the membership store sector [5] - Farmer Spring's revenue for the first half of 2025 reached ¥25.622 billion, a 15.56% increase, with a significant rise in high-end water sales [10][11] Group 5: Brand Collaborations - Luckin Coffee collaborated with the Ewenki ethnic group for a marketing campaign, emphasizing the blend of traditional and modern elements [13] - McDonald's partnered with Mercedes-Benz for a cross-promotional campaign, enhancing brand image and reaching a broader audience [14] Group 6: Investment Activities - Bain Capital is in informal talks to acquire Domino's Pizza Enterprises, with a potential deal size of approximately AUD 4 billion [20] - Hillhouse Capital is leading the bidding for Starbucks China, with the transaction estimated at around USD 4 billion [21]