（作者｜周琦 编辑｜张广凯） 洗脸熊陷入信任危机。 12月底，广东、浙江、湖北、上海等多地消费者称，面部清洁护理连锁品牌"洗脸熊·洗脸吧"（下称"洗脸熊"）门店跑路。 消费者反映，门店跑路后退款难，且会员卡在其他门店无法使用；还有消费者反映，门店前一天还在发朋友圈宣传，次日便人去楼空，且去其他门店时，被 告知自己并非会员。 她举例，自己正在服务的客户，来自西藏林芝，"也是用她在那边充的卡，来我们店消费。" 不过，她并未正面回应当门店倒闭后，会员的钱是否还能正常使用。 一位福建消费者告诉观察者网，2024年自己在门店充值了500元，当天消费后就没有再去消费。2025年10月，她前往位于厦门的洗脸熊门店，却被告知查询 不到会员，小程序显示已在7月份将余额退回，但自己没有找到退款记录。 她表示，自己尝试联系洗脸熊总部，但始终打不通，办卡的门店电话则已停机。 洗脸熊内部人士李贺告诉观察者网，充值会员的钱是直接到门店老板的银行卡账户，公司不参与。对于合作伙伴，公司在合同里会写明闭店后，需要将钱退 还给消费者，若情节严重，不排除使用法律手段。 1月4日下午，观察者网随机走访了一家位于成都的洗脸熊门店。 门店外立有代言人古 ...

当成分党成为主流，当AI走进研发实验室，中国化妆品行业已彻底告别"渠道驱动"的粗放时代，迈入"品牌与功效双轮驱动"的高质量发展新阶段。 2025年的行业变局中，三个核心趋势正在重塑市场格局 一、科技深度渗透，重构全产业链逻辑 科技不再是营销噱头，而是成为品牌核心竞争力。从研发端的AI成分筛选，到生产端的智能制造，再到消费端的精准匹配，数字化技术实现全链路赋 能： "科学护肤"理念深入人心，功效型产品成为市场主流。2025年功能性护肤品市场规模达2100亿元，占整体护肤品市场42%，其中抗衰、修护类产品增速均 超30%，含玻色因、胜肽等核心成分的产品销量暴涨50%。 原料自主化成为破局关键。2025年国货企业研发投入同比增长35%，在多肽合成、生物发酵等领域实现技术突破，玻尿酸、胶原蛋白等原料全球产能占比 超70%，功能性原料自主化率提升至58%，彻底打破海外垄断。 二、功效与细分并行，消费需求走向精准化 Z世代追捧的国潮小众品牌消费增长40%，35-55岁熟龄群体推动高端抗衰市场占比升至38%，男性护肤市场规模突破480亿元，洁面、防晒、抗初老成为 男性核心需求。 （此图由AI生成） （此图来自网络） 花西子 ...

Summary of Conference Call Records Industry Overview Personal Care Industry - Sanitary Napkins: The industry sentiment has dissipated, and the growth trend continues. Brands such as High Clean, Taotao Oxygen Cotton, and Princess Nais have seen over 300% growth in January-February. Free Point and She Yan She experienced high double-digit growth, while Sofy and Whisper saw a decline during the same period. Free Point's daily sales remain stable at over 2 million [1][1][1] - Toothpaste: Brands like Cold Acid Spirit and Shuke have maintained over 100% growth in January-February, while brands such as Canban, Haolai, Yunbai, and Colgate have shown rapid growth [1][1][1] - Pet Products: Brands like Frigat, Xianlang, and Royal have experienced over 200% growth, while Maifudi, Chengshi Yikou, and Wanpi have maintained rapid growth. However, Desire has seen a slight decline. Maifudi and Wanpi have a market share of around 50%, with the industry focusing on mid-tier and small influencers for self-broadcasting [1][1][1] Baby and Child Care Industry - Leading brands have generally maintained high-speed growth in January-February, with youth products gaining traction. Popular items include Kangaroo Mama's youth series (cleansing & lotion & body wash), Runben's anti-chapping cream, and Bedemei's baby & youth hair care products [2][2][2] Toys and Home Goods - Trendy Toys: Pop Mart continues to show strong growth, while Kayo and LEGO remained flat in January-February. Leading brands have a high self-broadcasting ratio, with Pop Mart and Kayo's self-broadcasting ratio reaching around 80% [2][2][2] - Home Goods: There was a recovery in February compared to January, with brands like Haotaitai showing rapid growth, along with Jiuzhou, Ruiter, Gongniu, Zhi Huashi, and Mosi experiencing relatively fast growth [2][2][2] Jewelry Industry - The performance of leading brands is differentiated, with brands like Chao Hong Ji, Cai Bai, and Lao Miao showing relatively fast growth. Chao Hong Ji's bracelet sales are particularly strong, while Cai Bai benefits from leading average prices due to investment gold advantages [2][2][2]