牙膏2025社媒热度趋势及驱动因素 分析 扫码前往 Social Research 撰写机构：Social Agent | 报告⽇期：2026-01-04 0. 执⾏摘要 邀请好友送额度 扫描⼆维码获取专属的邀请链接 2025年⽛膏类⽬社交媒体热度趋势、驱动因素与消费者反馈研究 报告 2025年，⽛膏类⽬在中国社交媒体上展现出强劲的增⻓势头与深刻的结构性变迁。本报告通 过对主流社交平台的全年数据进⾏综合分析，揭⽰了社媒热度的核⼼驱动⼒、关键营销事件的 影响以及消费者反馈的深层变化。 核⼼洞察： 策略建议： 品牌应超越单纯的流量思维，构建以消费者为中⼼的营销策略。⼀⽅⾯，利⽤明 星效应实现短期引爆；另⼀⽅⾯，需在抖⾳等平台深耕内容，通过科普、⽣活技巧等⽅式建⽴ 以上内容由AI生成，仅供参考 热度⾼速增⻓： 2025年，⽛膏品类社交媒体声量同⽐增⻓⾼达 392% ，互动量同⽐ 增⻓ 36% [21] 。热度峰值主要由明星代⾔活动驱动，特别是在微博平台，9⽉由迪 丽热巴代⾔BOP引发的互动量（超1600万）和8⽉丁禹兮代⾔佳洁⼠引发的互动量 （超712万）共同构成了年度热度⾼峰 [5] 。 ✔ 平台⻆⾊分化： 微博 ...

（来源：化妆品观察 品观） 12月23日，为规范牙膏备案管理工作，国家药监局正式发布关于牙膏备案管理有关事项的公告（2025年第124号），明确首批上市销售日期在2021年1月1 日之后，已完成简化备案的牙膏产品，在满足特定条件的前提下，可免于提交口腔黏膜刺激试验报告。 科学界定边界， 筑牢安全根基 全面理解公告内涵，首先需厘清"豁免"的核心逻辑与适用条件——此次新政绝非简单取消安全检测要求，而是基于风险分级的监管优化，是建立在更精准 风险管控基础上的精细化管理创新。口腔黏膜刺激试验作为牙膏备案阶段的关键安全检测项目，核心作用是模拟产品日常使用场景，评估刺激、过敏等潜 在风险，其安全防控目标始终未变。 企业申请免于提交口腔黏膜试验报告，必须同时满足两大硬性前提：其一，产品需完成科学充分的安全风险评估，评估结果必须明确证明不会对口腔黏膜 健康产生危害，这是守住产品安全的第一道防线；其二，企业需提供完整详实的产品安全使用历史证明资料，包括生产销售情况、质量安全事件记录、不 良反应监测情况等。这些长期积累的真实世界实践数据，将成为替代动物试验报告的重要依据，从市场应用层面充分论证产品安全性。 公告的正式发布，进一步 ...

首批产品上市销售日期在2021年1月1日之后的，备案人在补充提交备案资料时，可以在提交符合要求的 产品安全评估报告的基础上，对产品生产销售情况、是否发生质量安全事件及不良反应监测情况进行说 明，证明产品具有安全使用历史，免于提交口腔黏膜刺激试验报告。 （文章来源：中国新闻网） 中新网12月23日电据国家药品监督管理局网站消息，为规范牙膏行业发展，助企减负增效，根据《化妆 品监督管理条例》《牙膏监督管理办法》等规定，现就牙膏备案管理有关事项公告如下： 国家药监局《关于贯彻落实牙膏监管法规和简化已上市牙膏备案资料要求等有关事宜的公告》(2023年 第124号)规定，简化备案的牙膏产品，牙膏备案人应当于2025年12月1日前，按照相关法规规定要求， 整理完成相应的产品备案资料。 经组织专家研究，鉴于实施简化备案的牙膏产品具有一定的生产、销售和使用历史，牙膏备案人在整理 产品备案资料时，可以通过产品安全使用历史的证明性资料替代毒理学试验报告。 ...

Group 1 - The company Jin Sanjiang (SZ 301059) announced the resignation of Ms. Liu Jing as the representative of securities affairs due to job changes, but she will continue to hold other positions within the company [1] - The company has appointed Ms. Zeng Lan as the new representative of securities affairs for a term of three years, effective from the first meeting of the third board of directors [1] - For the year 2024, the company's revenue composition is as follows: toothpaste industry accounts for 93.56%, while other industries account for 6.44% [1]

Core Viewpoint - Jin Sanjiang (SZ 301059, closing price: 13.09 yuan) announced the convening of its third board meeting on November 17, 2025, to discuss the election of the chairman of the board and other related documents [1]. Company Summary - In the fiscal year 2024, Jin Sanjiang's revenue composition is as follows: toothpaste industry accounts for 93.56%, while other industries account for 6.44% [1].

Core Viewpoint - In 2025, the market supervision departments in Qinghai Province are actively combating trademark infringement, particularly in areas with high occurrences of counterfeit products, to ensure a safer consumer environment [2] Group 1: Daily Consumer Goods Trademark Infringement Cases - Case 1: A supermarket was found selling counterfeit "Nanfu" batteries, with a total value of 342 yuan and illegal gains of 108 yuan. The offender was fined 2,000 yuan and had all counterfeit batteries confiscated [3] - Case 2: A supermarket sold counterfeit "Yunnan Baiyao" toothpaste, resulting in a fine of 500 yuan and confiscation of 7 boxes of toothpaste. This case highlights the importance of consumer reports in identifying infringements [4] - Case 3: A supermarket was penalized for selling counterfeit "Hai Fei Si" shampoo, with illegal gains of 22 yuan. The offender was fined 500 yuan [7] Group 2: Alcohol Trademark Infringement Cases - Case 4: A wholesale store was found selling counterfeit "Wuliangye" and "Jian Nan Chun" liquor, with a total value of 5,640 yuan. The offender was fined 10,000 yuan [5] - Case 5: A store was penalized for selling counterfeit "Moutai" liquor valued at 21,000 yuan, resulting in a fine of 21,000 yuan [6] Group 3: Clothing and Footwear Trademark Infringement Cases - Case 6: A clothing store was found selling 454 pairs of counterfeit "Nike," "Adidas," and "Puma" shoes, valued at 50,000 yuan. The offender was fined 2,000 yuan [10] - Case 7: A store was found with 6 pairs of counterfeit "Nike" shoes, but due to the owner's lack of knowledge and minor violation, no fine was imposed, only confiscation of the goods [11] Group 4: Industrial Products Trademark Infringement Cases - Case 8: A company was penalized for selling 100 barrels of counterfeit "Zhigao" engine oil, with a total value of 25,000 yuan, and fined 75,000 yuan [12] Group 5: Production and Packaging Trademark Infringement Cases - Case 9: A biotechnology company was found producing counterfeit "Dahai" brand packaging materials, with a total value of 17,800 yuan. The company was fined 25,000 yuan [14] Overall Impact - In 2025, the market supervision departments in Qinghai Province demonstrated a comprehensive approach to trademark enforcement, emphasizing a balance of strict penalties and educational measures to enhance awareness of intellectual property rights among market participants [2][14]

Core Insights - The pursuit of strategic flagship products is increasingly urgent for companies in a competitive market environment, as achieving a 10% penetration in one market can trigger a chain reaction that ignites the remaining 90% of the market [1][3] - Strategic flagship products are defined as products that leverage a company's core capabilities and have long-term market viability, distinguishing them from short-term market hits [5][7] - The 2025 ranking of brand marketing consulting firms highlights the importance of strategic consulting in helping companies develop successful flagship products, with Kaina Consulting recognized as a leading firm [3][4] Company Insights - Kaina Consulting has been instrumental in the success of over 200 well-known domestic and international companies, including Yunnan Baiyao and Wahaha, by providing comprehensive strategic consulting services [3][4] - The firm operates across various sectors, including pharmaceuticals, personal care, and health food, and has significantly contributed to the development of Yunnan Baiyao's flagship toothpaste product [4][6] - Kaina Consulting's strategic approach involves in-depth market research and the identification of unique consumer needs, which has led to the successful positioning of Yunnan Baiyao toothpaste as a non-traditional functional oral care product [5][6] Market Dynamics - The success of Yunnan Baiyao toothpaste, which has achieved cumulative sales of 70 billion, exemplifies the effectiveness of cross-industry strategies in creating market-leading products [5][6] - The company has continuously innovated its product line, developing various toothpaste products tailored to different consumer needs, thereby creating a complementary product matrix [6][7] - The strategic collaboration with Kaina Consulting has enabled Yunnan Baiyao to enhance its brand positioning and marketing strategies, contributing to its sustained sales growth [6][8]

Core Insights - Yunnan Baiyao Group has established a smart factory that can produce up to 1.6 million toothpaste tubes daily, with an annual capacity of 450 million tubes and other products [1] - The factory aims to represent China's health industry in global competition by adopting "Industry 4.0" standards and focusing on production transformation and upgrading [1][3] - The smart factory has been recognized as a "lighthouse factory" in global manufacturing, showcasing its advanced capabilities [1] Digital Transformation - The factory has implemented a comprehensive data governance system, standardizing data across over 50 core business systems and establishing a robust data management framework [2] - It utilizes 7,500 sensors to create a data perception network, enabling real-time monitoring and predictive maintenance through AI algorithms [2] - The integration of IoT technology has led to innovations such as "one-step paste production" and "second-level switching," significantly enhancing production efficiency [2] Production Efficiency - The smart factory's digital and modular production approach allows for rapid response to diverse market demands, facilitating a quick feedback loop from market to production and back [3] - Future plans include deepening digital transformation and applying smart manufacturing models to other product lines, such as traditional Chinese medicine and health foods [3] - The company aims to provide intelligent manufacturing solutions to assist other manufacturers in reducing transformation costs and overcoming technical challenges [3]

Core Viewpoint - The article discusses the evolving relationship between the United States and India, particularly in the context of trade negotiations and the recent communication between Trump and Modi, indicating a potential thaw in relations despite ongoing trade tensions [1][5][6]. Trade Relations - On September 16, Trump and Modi had a phone call, marking a significant moment in their relationship as it was the first public communication in three months [6]. - Trade representatives from both countries resumed discussions, with the sixth round of trade negotiations having been postponed, indicating ongoing complexities in reaching an agreement [5][6]. - The U.S. has imposed additional tariffs on Indian products, raising the total to 50% for most goods, which has negatively impacted India's exports to the U.S., dropping from $8.01 billion in July to $6.86 billion in August [7][9]. Economic Impact - Indian exporters are warning that the U.S. tariff policies could lead to a 20% to 30% decline in export volumes due to halted new orders from U.S. clients [9]. - The Indian economy is attempting to balance its trade relations by improving ties with neighboring countries and accelerating trade negotiations with the European Union [9]. Agricultural Market Concerns - The U.S. is particularly interested in gaining access to India's agricultural market, seeking to lower tariffs on products like corn, soybeans, and dairy, but India is resistant due to fears of harming its local farmers [11][12]. - Modi's government is cautious about making concessions in agricultural negotiations, as it could jeopardize its political standing ahead of the 2024 elections [12]. Domestic Response - Modi has called for citizens to support local products to mitigate the economic impact of global uncertainties and U.S. tariffs, emphasizing the importance of buying domestically produced goods [13].

Core Viewpoint - LiuZhou Two-Sided Needle Co., Ltd. disclosed its major operational data for Q2 2025, highlighting production, sales, and revenue figures for its main products, as well as price fluctuations of these products and their raw materials [2]. Group 1: Main Products Performance - The production volume of household toothpaste reached 808.67 million units, while sales were 814.54 million units, generating revenue of 35.56 million yuan [2]. - The production volume of travel toothpaste was 42,002.32 million units, with sales at 40,839.81 million units, resulting in revenue of 33.66 million yuan [2]. Group 2: Price Changes - The average selling price of household toothpaste decreased by 6.95% from 43,651.15 yuan to 46,912.53 yuan [2]. - The average selling price of travel toothpaste saw a slight decline of 0.82%, changing from 824.20 yuan to 831.00 yuan [2]. Group 3: Raw Material Price Fluctuations - The average price of silica for household/travel toothpaste was 8,791.89 yuan per ton, reflecting a decrease of 3.69% [2]. - The average price of sorbitol for household/travel toothpaste was 3,123.53 yuan per ton, showing a decline of 9.30% [2]. Group 4: Other Significant Matters - There were no other significant matters affecting the company's production and operations during the reporting period [2].