Core Insights - Haier washing machines hold a market share of 41.1% in the domestic market and have been the global sales leader for 16 consecutive years, according to GfK and Euromonitor International data [1][3]. Group 1: Innovation and Product Development - Haier's innovation journey is driven by user needs, starting with the launch of the world's first mini fully automatic washing machine in 1997, which achieved sales of 110,000 units in just one month [3]. - The introduction of the dual-power washing machine in 2002 addressed long-standing issues with traditional washing machines, contributing to Haier's global sales leadership [3]. - In 2015, Haier launched the world's first dual-drum washing machine, marking a significant technological advancement in the industry [3]. Group 2: Technological Leadership - Haier has established itself as a leader in the IoT era, holding 6,313 global invention patents and participating in the formulation of 99 international standards [5]. - The company operates 10 major R&D centers and over 150 certified laboratories globally, employing more than 2,800 R&D engineers [5]. - Haier's innovative rhythm includes leading, reserving, pre-researching, and exploring future technologies, supported by 24 smart factories worldwide [5]. Group 3: New Product Launches - In July 2023, Haier introduced the world's first four-drum washing machine, designed to meet the diverse needs of modern households [6]. - The "Fusion Washing and Care" product integrates various functionalities, including quiet operation and aesthetic design, positioning itself as a "home AI washing center" [6][8]. Group 4: Key Features of New Products - The new washing machine features "suspension vibration intelligent balance technology" for stable operation, utilizing a unique structure and AI algorithms for real-time adjustments [8]. - It incorporates "AI human sensing" technology, allowing for automatic activation and voice command capabilities, enhancing user interaction [8]. - The design allows for seamless integration into kitchen cabinetry, addressing space constraints and simplifying installation with a streamlined water and power system [8]. Group 5: Future Outlook - Haier aims to continue innovating in the multi-drum washing machine category and has played a key role in establishing international standards for this product type [10]. - The company is committed to deepening user engagement and creating enhanced washing experiences through ongoing technological advancements [10].

Core Viewpoint - The article emphasizes that Haier's innovation is driven by understanding and addressing user pain points rather than merely upgrading technical specifications. This user-centric approach has been a fundamental principle for Haier over the past 40 years [2][12][21]. Group 1: User-Centric Innovation - Haier's CEO, Zhou Yunjie, actively engages with user feedback on social media, viewing suggestions as valuable sources of innovation [2][3]. - The recent launch of Haier's washing machine products at the 2025 event exemplifies the company's commitment to a user-first philosophy [3][4]. - The historical evolution of washing machines shows a trend where technological advancements often overlooked actual user needs, leading to a disconnect [5][6]. Group 2: Redefining Product Functionality - Haier's new washing machines are designed to address specific user pain points, such as space constraints and the need for specialized care for different fabrics [6][8]. - The "Haier Fusion Washing and Drying Home" model offers four independent washing and drying zones in a compact design of only 0.36 square meters, catering to diverse family needs [8][10]. - The introduction of the V-rotor washing machine eliminates the traditional agitator, addressing long-standing cleanliness issues associated with conventional designs [8][10]. Group 3: Technological Advancements - Haier's AI-driven washing technology enhances cleaning efficiency, allowing for a significant reduction in wash time while maintaining high cleaning standards [10][12]. - The integration of smart features, such as voice recognition and proximity sensors, reflects Haier's commitment to understanding and meeting user needs [10][12]. Group 4: Global Leadership and Standards - Haier has maintained its position as the world's leading washing machine brand for 16 consecutive years, with a strong presence in over 20 countries [14][16]. - The company has played a pivotal role in establishing international standards for multi-tub washing machines, showcasing its leadership in the industry [14][16]. - Over the past decade, Haier has led the development of 120 international standards, significantly influencing global manufacturing practices [16]. Group 5: Strategic Shift in Innovation - Haier's approach to innovation has shifted from a technology-driven mindset to a demand-driven one, focusing on what users truly need [18][19]. - The company's open innovation system connects 250,000 experts globally, facilitating rapid transformation of user pain points into technological advancements [18][19]. - The adoption of Haier's standards by numerous countries marks a significant transition for Chinese manufacturing from merely exporting to leading global standards [19][21].