转自：新华财经 在国内市场，据GfK中怡康数据显示，海尔洗衣机全网市场份额达到41.1%。在全球市场中，欧睿国际数据显示，海尔 洗衣机连续16年全球销量第一。这些成绩的背后，是无数用户的选择与信赖，成就了海尔洗衣机的行业地位。 10月15日，在海尔融合・洗护家新品体验发布会上，海尔集团副总裁、海尔智家中国区总经理、海尔洗衣机总经理赵 弇锋讲述了海尔洗衣机与用户之间的"信赖故事"。 海尔洗衣机的创新历程始终围绕用户需求展开。1997年，海尔全球首创迷你全自动洗衣机——小小神童。这一产品的 灵感源于一位上海老教授的来信，他希望有一台更小更轻便的洗衣机，用于及时清洗小件衣物和夏季衣物。于是，历 时四个月，海尔洗衣机快速研发上市了小小神童，仅用一个月便创下11万台的销售纪录，还一度供不应求。两年后， 海尔洗衣机成为中国第一。 同时，海尔洗衣机具备强大的全球研发与制造实力。全球布局了10大研发中心、150余个权威认证实验室，以及2800 余位研发工程师。通过"引领一代、储备一代、预研一代、并超前探索一代"的创新节奏，打造了全方位的技术迭代体 系。在全球拥有24个智能工厂，其中包括1家可持续灯塔工厂和3家灯塔工厂，以数据 ...

Core Viewpoint - The article emphasizes that Haier's innovation is driven by understanding and addressing user pain points rather than merely upgrading technical specifications. This user-centric approach has been a fundamental principle for Haier over the past 40 years [2][12][21]. Group 1: User-Centric Innovation - Haier's CEO, Zhou Yunjie, actively engages with user feedback on social media, viewing suggestions as valuable sources of innovation [2][3]. - The recent launch of Haier's washing machine products at the 2025 event exemplifies the company's commitment to a user-first philosophy [3][4]. - The historical evolution of washing machines shows a trend where technological advancements often overlooked actual user needs, leading to a disconnect [5][6]. Group 2: Redefining Product Functionality - Haier's new washing machines are designed to address specific user pain points, such as space constraints and the need for specialized care for different fabrics [6][8]. - The "Haier Fusion Washing and Drying Home" model offers four independent washing and drying zones in a compact design of only 0.36 square meters, catering to diverse family needs [8][10]. - The introduction of the V-rotor washing machine eliminates the traditional agitator, addressing long-standing cleanliness issues associated with conventional designs [8][10]. Group 3: Technological Advancements - Haier's AI-driven washing technology enhances cleaning efficiency, allowing for a significant reduction in wash time while maintaining high cleaning standards [10][12]. - The integration of smart features, such as voice recognition and proximity sensors, reflects Haier's commitment to understanding and meeting user needs [10][12]. Group 4: Global Leadership and Standards - Haier has maintained its position as the world's leading washing machine brand for 16 consecutive years, with a strong presence in over 20 countries [14][16]. - The company has played a pivotal role in establishing international standards for multi-tub washing machines, showcasing its leadership in the industry [14][16]. - Over the past decade, Haier has led the development of 120 international standards, significantly influencing global manufacturing practices [16]. Group 5: Strategic Shift in Innovation - Haier's approach to innovation has shifted from a technology-driven mindset to a demand-driven one, focusing on what users truly need [18][19]. - The company's open innovation system connects 250,000 experts globally, facilitating rapid transformation of user pain points into technological advancements [18][19]. - The adoption of Haier's standards by numerous countries marks a significant transition for Chinese manufacturing from merely exporting to leading global standards [19][21].