Core Insights - The 138th China Import and Export Fair (Canton Fair) opened on October 15, serving as a barometer for China's foreign trade and a platform for showcasing corporate strength [1] - Haier's refrigeration products attracted global attention, demonstrating advanced technology and customized solutions for food preservation [1][2] - Haier has maintained its position as the global leader in refrigeration for 14 consecutive years, serving over 1 billion users worldwide, with more than 60% of Chinese households using its products [1] Company Highlights - Haier's refrigeration solutions address common storage issues such as frost and air-drying, enhancing the taste, flavor, and nutrition of food [1] - The company employs an open innovation system to quickly respond to diverse market demands, exemplified by tailored products for specific regions, such as a durian freezing solution in Malaysia and a 150-hour non-thawing freezer in Nigeria [1] Industry Trends - The global refrigeration market is experiencing intensified competition, with simultaneous technological advancements and evolving consumer demands for functionality, energy efficiency, and preservation capabilities [2] - The Canton Fair provides Haier with an opportunity to enhance its global brand influence and accelerate its export strategy, showcasing the innovative capabilities of Chinese enterprises [2]

Core Viewpoint - China National Petroleum Corporation (CNPC) Shanghai New Materials Research Institute aims to attract high-level scientific research talent globally to innovate in the chemical new materials industry [1][3]. Group 1: Institute Overview - Established in December 2021, the CNPC Shanghai Institute focuses on ensuring national energy security and advancing the petrochemical new materials sector [1]. - The institute aspires to become a leading research hub for new materials technology and original technology sources, aligning with international standards and national strategies [1][3]. Group 2: Recruitment and Talent Acquisition - The institute is implementing a global recruitment initiative for senior researchers, researchers, and senior R&D engineers, requiring a PhD and 5 to 10 years of relevant work experience [8]. - The recruitment covers various departments, including advanced materials, special engineering materials, application development, high-performance fibers, and high-end elastomers [9][10][11][12][13][15]. Group 3: Research and Development Facilities - The new R&D center building has been completed and is equipped with state-of-the-art research facilities, laboratories, and office spaces, providing a comprehensive support system for researchers [4]. Group 4: Compensation and Benefits - The institute offers a competitive market-oriented compensation system, including supplementary provident fund, corporate annuity, and supplementary medical insurance, ensuring the professional development and quality of life for employees [7].

Core Viewpoint - The article emphasizes that Haier's innovation is driven by understanding and addressing user pain points rather than merely upgrading technical specifications. This user-centric approach has been a fundamental principle for Haier over the past 40 years [2][12][21]. Group 1: User-Centric Innovation - Haier's CEO, Zhou Yunjie, actively engages with user feedback on social media, viewing suggestions as valuable sources of innovation [2][3]. - The recent launch of Haier's washing machine products at the 2025 event exemplifies the company's commitment to a user-first philosophy [3][4]. - The historical evolution of washing machines shows a trend where technological advancements often overlooked actual user needs, leading to a disconnect [5][6]. Group 2: Redefining Product Functionality - Haier's new washing machines are designed to address specific user pain points, such as space constraints and the need for specialized care for different fabrics [6][8]. - The "Haier Fusion Washing and Drying Home" model offers four independent washing and drying zones in a compact design of only 0.36 square meters, catering to diverse family needs [8][10]. - The introduction of the V-rotor washing machine eliminates the traditional agitator, addressing long-standing cleanliness issues associated with conventional designs [8][10]. Group 3: Technological Advancements - Haier's AI-driven washing technology enhances cleaning efficiency, allowing for a significant reduction in wash time while maintaining high cleaning standards [10][12]. - The integration of smart features, such as voice recognition and proximity sensors, reflects Haier's commitment to understanding and meeting user needs [10][12]. Group 4: Global Leadership and Standards - Haier has maintained its position as the world's leading washing machine brand for 16 consecutive years, with a strong presence in over 20 countries [14][16]. - The company has played a pivotal role in establishing international standards for multi-tub washing machines, showcasing its leadership in the industry [14][16]. - Over the past decade, Haier has led the development of 120 international standards, significantly influencing global manufacturing practices [16]. Group 5: Strategic Shift in Innovation - Haier's approach to innovation has shifted from a technology-driven mindset to a demand-driven one, focusing on what users truly need [18][19]. - The company's open innovation system connects 250,000 experts globally, facilitating rapid transformation of user pain points into technological advancements [18][19]. - The adoption of Haier's standards by numerous countries marks a significant transition for Chinese manufacturing from merely exporting to leading global standards [19][21].