当"野生球场"的热度持续发酵，"挂票"成为全网热议的热梗，永州借"湘超"联赛的"泼天流量"走出了一条"体育搭台、消费唱戏"的特色发展之路。在市委 市政府指导下，市商务局精准施策，以"湘超+消费"场景创新为抓手，将赛事高人气成功转化为"永品"消费高销量，两场主场赛事为商文旅、游购娱、吃 住行等区域消费注入强劲动能。 周密布局，构建"线上+线下"全域消费联动体系。 通过电子屏"第二现场"和商超延长营业等创新举措，赛事将进一步拉近与市民的距离，让足球热情点燃整座城市。各县市区主要商圈、广场、交通枢纽等 地的户外电子显示屏将统一设置为赛事"第二现场"，实时直播精彩比赛。协调城区主要商场、超市等夜经济集聚区在比赛日延长营业时间至23:00，部分 餐饮门店还推出"球迷套餐""深夜食堂"等特色服务。依托商超广场、延伸消费场景，全城电子屏打造"第二现场"，商超延长营业助力球迷狂欢。欧雅、滨 湖、南华、华天等多家酒店入住率与餐饮营收均实现同步攀升，入住率和餐饮营收均实现10%以上的增长。中邦、大润发等大型商超客流量最高增幅达 50%。夜间消费活力更显强劲，湘江西路及育才路沿路夜宵小吃营业额环比显著增长。 长效赋能，以体育热度转 ...

Core Viewpoint - The article emphasizes the importance of enhancing consumer rights protection mechanisms and regulating market competition in the restaurant industry, while also highlighting the need for innovation in products and services to strengthen core competitiveness [1][4]. Group 1: Market Trends and Performance - The ongoing "Su Super" events have significantly boosted local cuisine, with notable increases in sales, such as a 58% rise in orders for saltwater duck during a match between Nanjing and Wuxi [1]. - National restaurant revenue is projected to reach 5.5 trillion yuan in 2024, accounting for over 11% of total retail sales, with more than 10 million operating entities in the sector [2]. - From January to May this year, national restaurant revenue increased by 5% year-on-year, with revenue from large-scale units rising by 4.5% [2]. Group 2: Policy and Consumer Behavior - The positive trend in restaurant consumption is attributed to effective policy measures, such as the "Special Action Plan to Boost Consumption," which encourages the integration of various consumption formats [2]. - Local initiatives, like Jiangsu's "ticket + dining" packages and Beijing's "Lets Beijing: Night Capital 2.0" activities, have created new consumer experiences and stimulated market growth [2]. Group 3: Innovation and Competition - The shift in consumer demand towards experiential and diverse dining options is driving restaurants to innovate and create new consumption scenarios [3]. - Restaurants are increasingly focusing on enhancing consumer experiences, such as offering cultural experiences alongside dining, which not only boosts consumer enthusiasm but also positions dining as a cultural experience [3]. - To thrive, restaurants must innovate their offerings and improve operational efficiency through digital upgrades and service quality, addressing challenges like supply chain fluctuations and rising costs [4].