Core Insights - The article highlights the successful integration of sports events with local consumption, leveraging the popularity of the "Xiangchao" league to boost regional economic activity [1][3] Group 1: Event-Driven Economic Strategy - The local government has implemented a strategy termed "sports as a platform, consumption as the performance," effectively converting high attendance at sports events into increased sales for local products [1] - A dedicated task force has been established by the municipal commerce bureau to coordinate resources across various sectors, creating a unified mechanism for promoting consumption [3] Group 2: Online and Offline Consumption Integration - An online discount matrix has been created in collaboration with platforms like "Yongfa Purchase" and "Damai," allowing over 100 local businesses to offer combined discounts and electronic coupons to consumers [3] - Offline, designated exhibition areas for local products have been set up in major hotels, promoting the idea of enjoying the "Xiangchao" matches while purchasing local goods [3] Group 3: Enhanced Consumer Engagement - Innovative measures such as outdoor electronic displays and extended operating hours for retail outlets on match days are being employed to enhance consumer engagement and excitement around the events [7] - Hotels and restaurants have reported over 10% growth in occupancy rates and dining revenue, while major supermarkets have seen customer traffic increase by up to 50% [7] Group 4: Night Economy Activation - The night economy has been significantly boosted, with local eateries along key roads experiencing notable increases in sales, indicating a vibrant nightlife driven by sports events [5][7]

Core Viewpoint - The article emphasizes the importance of enhancing consumer rights protection mechanisms and regulating market competition in the restaurant industry, while also highlighting the need for innovation in products and services to strengthen core competitiveness [1][4]. Group 1: Market Trends and Performance - The ongoing "Su Super" events have significantly boosted local cuisine, with notable increases in sales, such as a 58% rise in orders for saltwater duck during a match between Nanjing and Wuxi [1]. - National restaurant revenue is projected to reach 5.5 trillion yuan in 2024, accounting for over 11% of total retail sales, with more than 10 million operating entities in the sector [2]. - From January to May this year, national restaurant revenue increased by 5% year-on-year, with revenue from large-scale units rising by 4.5% [2]. Group 2: Policy and Consumer Behavior - The positive trend in restaurant consumption is attributed to effective policy measures, such as the "Special Action Plan to Boost Consumption," which encourages the integration of various consumption formats [2]. - Local initiatives, like Jiangsu's "ticket + dining" packages and Beijing's "Lets Beijing: Night Capital 2.0" activities, have created new consumer experiences and stimulated market growth [2]. Group 3: Innovation and Competition - The shift in consumer demand towards experiential and diverse dining options is driving restaurants to innovate and create new consumption scenarios [3]. - Restaurants are increasingly focusing on enhancing consumer experiences, such as offering cultural experiences alongside dining, which not only boosts consumer enthusiasm but also positions dining as a cultural experience [3]. - To thrive, restaurants must innovate their offerings and improve operational efficiency through digital upgrades and service quality, addressing challenges like supply chain fluctuations and rising costs [4].