今冬消费市场热潮涌动，不仅是季节性文旅的繁荣，更是我国消费市场持续升级、内需潜能加速释放的 生动缩影。 冬日消费的暖流，映射出中国市场的深厚底蕴与创新活力。未来，以科技赋能场景创新、政策保障民生 需求、产业融合生态重构为主线，银发经济、智能消费、绿色经济等新增长极释放潜力，"供给端提 质"与"需求端挖潜"双向发力，将为经济高质量发展注入持久动能。 （作者为全国政协常委、中国企业财务管理协会会长，本报记者杨昊采访整理） （文章来源：人民日报） 当前，体验式、沉浸式消费成为主流，冰雪运动从专业竞技走向大众休闲，与城市观光、民俗文化深度 融合；国潮IP、非遗元素与消费场景的创新结合，既满足了品质追求，也增强了文化认同；全龄化、普 惠性需求日益凸显，消费活力正加速向更广泛人群和地域渗透。以需求为导向、以融合为手段、以品质 为核心的创新供给，正成为激活消费、牵引经济的重要动力。 以融合创新持续创造新供给。打破产业与消费场景界限，系统推进"文旅+""体育+""数字+"，鼓励冰 雪、康养与乡村生态、文化遗产、科技体验深度融合，发展全季、全龄、全域的融合型产品。 以精准适配充分满足分层需求。建设更多普惠便民、贴近社区的消费基 ...

央视网消息：这个冬季，文旅消费市场持续升温。各地立足特色资源禀赋，以创新供给激活市场潜力。在辽宁抚顺，这个冬天更是 打造沉浸式冰雪光影盛宴，解锁冬季夜游新体验。而在南方的浙江绍兴发力 "首店经济"，以多元业态点燃城市消费热情。 夜幕下，辽宁抚顺月牙岛的冰湖化身一处巨大的"冰封舞台"，设置在冰面上的12米高裸眼3D立方体，循环播放着冰雪主题动画。 如果说北方的冬日文旅靠"冰雪奇景"出圈，那么南方的消费活力则在"首店经济"中持续释放。 自街区开业以来，当地已累计发放各类消费券超过600万元，有效撬动了市场消费潜力，让冬季消费热度持续攀升。 位于浙江绍兴市上虞区的这个街区，将独特的复古韵味与现代的时尚气息巧妙融合，多家特色门店前客流涌动，吸引着络绎不绝的 市民与游客驻足打卡。 游客穿行其间，仿佛步入一个超现实的梦境，园内原有的湖光山色也在灯光映衬下焕发出新的魅力。 浙江绍兴：首店经济"燃"动消费新引擎 不远处，一组以现代手法打造的3D打印奔马群，成为兼具艺术感与视觉冲击力的静态景观。 ...

Group 1: Economic Growth and Consumption - Consumption is a key driver of economic growth and a critical link in facilitating domestic circulation, with various regions implementing diverse practices to enhance consumption quality and efficiency [1] - The relationship between production and consumption is emphasized, highlighting that production determines consumption while consumption creates new demands for production [1] - Local governments are actively implementing special actions to boost consumption, with innovative supply contributing to market expansion and urban industrial upgrades [1] Group 2: Innovation in Product Development - Glory Technology in Fujian has developed over 50 products tailored to consumer needs, producing 300,000 massage chairs annually, aiming for a revenue of 259 million yuan in 2024 [2] - The city of Fuzhou has over 2,200 patents for massage devices, focusing on key technologies such as smart sensing and human-computer interaction [2] Group 3: Cultural and Creative Industries - Hubei's Songzi City is establishing a cultural innovation industrial park, attracting musical instrument manufacturers and aiming for an output value of 800 million to 1 billion yuan this year [3] - The integration of culture and industry is a priority, with efforts to develop influential cultural products and enhance the cultural creative industry [3] Group 4: Tourism and Experience Economy - Emei Mountain scenic area in Sichuan has seen a 5.69% increase in visitor numbers, with hiking tourists up by 48%, driven by innovative tourism experiences [4] - The introduction of AI-driven services and unique experiences, such as exoskeleton climbing gear, has enhanced visitor engagement and satisfaction [3][4] Group 5: Rural Development and Tourism - Luoyang Town in Hubei is leveraging its natural resources to develop a national-level tourism resort, integrating cultural and agricultural tourism [6] - The town's initiatives have led to significant local employment and income generation, with over 3,000 jobs created in tourism-related industries [6] Group 6: Logistics and Supply Chain Efficiency - Chengdu International Railway Port has established a robust logistics network, connecting 126 cities abroad and 30 cities domestically, enhancing the efficiency of fresh produce imports [10] - The port's cold chain logistics have improved delivery times significantly, with fresh durians transported from Laos to China in just 72 hours [10] - The establishment of the Ezhou Huahu International Airport has facilitated rapid logistics, with a 261% increase in international cargo throughput in the first half of the year [11] Group 7: Retail Innovations - The Pupu Supermarket in Fuzhou utilizes a "big warehouse model" for efficient logistics, offering a half-hour delivery service across multiple cities [12] - The supermarket emphasizes high-quality fresh products, implementing strict quality control measures to ensure freshness [12] Group 8: Overall Market Trends - The logistics network is redefining consumer experiences and accessibility, with a focus on expanding quality supply and creating new consumption scenarios [13] - The integration of various sectors, including agriculture, culture, and tourism, is driving economic growth and meeting the evolving needs of consumers [13]

Group 1: Industry Trends - The restaurant industry is innovating to meet rising consumer demands and competition, focusing on unique experiences and high-quality offerings [1][3] - Many restaurants are moving away from homogenized competition by emphasizing distinctive features, innovative settings, and cross-industry collaborations [1][3] - The emergence of multi-platform competition in the food delivery market is enhancing market vitality and driving innovation [3][4] Group 2: Company Strategies - Hu Da Restaurant is enhancing customer experience by introducing live performances and themed events to create an immersive dining atmosphere [1] - The "Wang Qing BBQ" restaurant is extending customer stay by offering additional services like hair styling alongside dining [1] - The high-end hot pot brand "Cuo Cuo" is collaborating with the international IP Miffy to create themed dining experiences and exclusive menu items [2] Group 3: Market Dynamics - The food delivery market is transitioning from merely providing services to enhancing quality and brand growth, with platforms offering localized suggestions for menu development [2][3] - The competitive landscape is shifting from a focus on existing market share to fostering sustainable growth through innovation and differentiation [3][4] - The restaurant industry is seen as a key driver of economic growth, with food delivery services contributing to increased revenue for small businesses and job creation [3]

Core Viewpoint - The article emphasizes the importance of enhancing consumer rights protection mechanisms and regulating market competition in the restaurant industry, while also highlighting the need for innovation in products and services to strengthen core competitiveness [1][4]. Group 1: Market Trends and Performance - The ongoing "Su Super" events have significantly boosted local cuisine, with notable increases in sales, such as a 58% rise in orders for saltwater duck during a match between Nanjing and Wuxi [1]. - National restaurant revenue is projected to reach 5.5 trillion yuan in 2024, accounting for over 11% of total retail sales, with more than 10 million operating entities in the sector [2]. - From January to May this year, national restaurant revenue increased by 5% year-on-year, with revenue from large-scale units rising by 4.5% [2]. Group 2: Policy and Consumer Behavior - The positive trend in restaurant consumption is attributed to effective policy measures, such as the "Special Action Plan to Boost Consumption," which encourages the integration of various consumption formats [2]. - Local initiatives, like Jiangsu's "ticket + dining" packages and Beijing's "Lets Beijing: Night Capital 2.0" activities, have created new consumer experiences and stimulated market growth [2]. Group 3: Innovation and Competition - The shift in consumer demand towards experiential and diverse dining options is driving restaurants to innovate and create new consumption scenarios [3]. - Restaurants are increasingly focusing on enhancing consumer experiences, such as offering cultural experiences alongside dining, which not only boosts consumer enthusiasm but also positions dining as a cultural experience [3]. - To thrive, restaurants must innovate their offerings and improve operational efficiency through digital upgrades and service quality, addressing challenges like supply chain fluctuations and rising costs [4].