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宗馥莉辞职后,“娃小宗”微博账号上线!挑战娃哈哈任重道远
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-11 06:14
与此同时,娃哈哈集团内部动荡继续。 "基本没戏" 10月11日,一个名为"娃小宗"的微博账号已完成平台认证,检索信息显示,该账号认证主体为宏胜饮料集团有限公司,审核通过时间为9月30日,但暂未 发布任何内容。 昨日(10月10日)晚间,宗馥莉再次辞职的消息传出。宗馥莉被曝已于9月12日向娃哈哈集团有限公司辞去公司法定代表人、董事及董事长等相关职务,并 已通过集团股东会和董事会的相关程序。娃哈哈集团相关人士向21世纪经济报道记者确认为"属实"。 该账号粉丝数目前为2501,仍在持续上涨中。而宏胜集团是恒枫贸易有限公司的全资子公司,祝丽丹为法定代表人和总经理,宗馥莉担任董事。 另据媒体报道,10月10日娃哈哈集团召开董事会,除了通过宗馥莉辞职事项外,还任命许思敏为娃哈哈集团总经理,董事长职务空缺。对上述消息,截止 发稿前,娃哈哈集团方面尚未回复。 而有消息人士指出,宗馥莉的再次辞职,主要是因为娃哈哈商标使用权"不合规"。最终,宗馥莉决定经营自己的品牌"娃小宗"。 宗馥莉早早布局 实际上,早在今年5月12日,娃哈哈集团官方公众号"娃哈哈家园"(现更名"哈哈号角")发文中,曝光了一款"娃小宗"无糖茶饮料,口味为"凝香 ...
碳酸饮料正在加速“消亡”
Xin Lang Cai Jing· 2025-05-16 02:29
Core Insights - Coca-Cola's two major operators in China, China Foods and Swire Coca-Cola, reported disappointing performances in the past year, with Swire Coca-Cola's revenue declining by 4.02% to 11.546 billion yuan and China Foods' revenue down by 9% to 11.335 billion yuan in the first half of 2024 [1] - The overall beverage market in China grew by 6.2%, but carbonated drinks are losing popularity, with a notable shift towards healthier alternatives like ready-to-drink tea and functional beverages [2][4] - The trend towards health consciousness is evident, with 68% of consumers expressing a desire to reduce sugar intake, leading to a decline in carbonated drink consumption [4][5] Industry Performance - Swire Coca-Cola's total sales in mainland China fell by 1% year-on-year, and the number of active retail outlets also decreased by 1% [2] - PepsiCo's second-quarter revenue reached $22.5 billion, with a mere 0.8% year-on-year growth, and global sales of Pepsi declined by 3%, marking the eighth consecutive quarter of sales decline [2] - The beverage industry in China saw a production increase of 7.5% in 2024, with total revenue growing by 4.8% to 534.8 billion yuan [12] Market Trends - The market share of carbonated drinks in convenience stores has dropped from 50% to 25%, replaced by various tea drinks and sugar-free beverages [4] - The sales of sugar-free Coca-Cola grew by 11% in 2022, but the market share of sugar-free soda in convenience stores has decreased from 6.25% in Q3 2022 to 4.13% in Q2 2024 [6][7] - The sugar-free beverage market is becoming saturated, with growth rates slowing down significantly from 40% (2014-2019) to an expected 12% by 2025 [6] Consumer Behavior - Consumers are increasingly scrutinizing food labels, with 46% regularly checking ingredient lists, and the preference for sugar-free options is particularly strong among younger demographics [6] - The rise of new brands in the sugar-free segment, such as Yuanqi Forest, has led to a significant market share shift away from traditional carbonated drink giants [7][10] - The popularity of new beverage categories, including functional drinks and traditional Chinese health drinks, is on the rise, with sales of Chinese herbal drinks expected to grow by over 182% in 2024 [6] Strategic Responses - Coca-Cola is attempting to pivot from being solely a carbonated drink company to a diversified beverage brand, launching products like Simply Pop, a prebiotic soda series, and expanding into tea and coffee markets [13][10] - The company is also focusing on enhancing its presence in the food service sector, with over 25,000 new sales points and nearly 600,000 refrigeration units planned for 2024 [9] - The competitive landscape is shifting, with new brands leveraging social media and e-commerce to capture market share, particularly among younger consumers [14][15]
春节营销推动一季度销量增长!可口可乐:加码中国市场投资
Sou Hu Cai Jing· 2025-04-30 10:02
Group 1 - The core viewpoint of the articles highlights Coca-Cola's Q1 2025 financial performance, showing a revenue of $11.129 billion, a slight decrease of 2% year-over-year, but an organic revenue growth of 6% [1] - The net profit for Q1 2025 was reported at $3.335 billion, reflecting a 5% increase [1] - Global unit case volume increased by 2%, driven primarily by markets in India, China, and Brazil, with the Asia-Pacific market showing a 6% growth in unit case volume [1] Group 2 - Coca-Cola has made significant moves in the Chinese market this year, including the launch of new packaging for its juice brand and the return of the "Share a Coke" campaign, indicating a strong focus on local consumer engagement [2] - The Chinese market has become a key growth engine for Coca-Cola, with the company continuing to invest in capacity building and market presence [2] - In April 2025, Coca-Cola's Guangxi Taikoo completed an upgrade of its RGB glass bottle production line, with an investment exceeding 10 million yuan, increasing the bottle capacity from 200ML to 275ML [2] Group 3 - Coca-Cola is deepening regional cooperation in the domestic market, with a partnership signed between Gansu COFCO Coca-Cola and Gansu Qingyun Shunfeng for channel building and supply chain innovation [4] - The Jiangsu Taikoo Coca-Cola headquarters is set to establish a smart logistics center to enhance supply chain capabilities, building on existing PET production lines [4]
可口可乐公司2025Q1全球销量增长2% 中国市场高个位数增长
Jing Ji Wang· 2025-04-30 08:14
Core Insights - The company reported a solid Q1 2025 performance with revenue of $11.129 billion, organic revenue growth of 6%, and net income of $3.335 billion, reflecting a 5% increase [1] - Global unit case volume increased by 2%, driven primarily by markets in India, China, and Brazil, with a notable 6% growth in the Asia-Pacific region [1] - The CEO emphasized the effectiveness of the company's "all-weather strategy" in navigating complex external environments, despite facing pressures in key mature markets [2] Financial Performance - Q1 2025 revenue reached $11.129 billion, with organic revenue growth of 6% [1] - Net income for the quarter was $3.335 billion, marking a 5% increase [1] - Earnings per share (non-GAAP) were $0.73, reflecting a 1% growth [1] Market Performance - Global unit case volume grew by 2%, with significant contributions from the Asia-Pacific region [1] - In China, the company achieved high single-digit growth in sales during the first quarter, supported by targeted marketing activities during the Spring Festival [1][2] - The Asia-Pacific market saw a 6% increase in unit case volume, highlighting its importance to overall growth [1] Product Category Performance - Carbonated soft drinks saw a 2% global volume increase, with flagship Coca-Cola brand growing by 1% [1] - The no-sugar Coca-Cola variant experienced a 14% growth [1] - Other beverage categories, including fruit juices, dairy, and plant-based drinks, also saw a 1% increase in global sales, driven by the Asia-Pacific market [1] Strategic Initiatives - The company is focusing on innovation, with the return of the "Share a Coke" campaign aimed at engaging younger consumers [3] - New product packaging innovations, such as the "squeeze bottle" for juice, enhance consumer interaction and experience [3] - Upgrades to production lines, such as the RGB glass bottle production line in Guangxi, are aimed at improving product experience and production efficiency [3]